{"id":2077,"date":"2017-07-07T09:39:05","date_gmt":"2017-07-07T09:39:05","guid":{"rendered":"https:\/\/asi2.wpenginepowered.com\/uncategorized\/asi-survey-says-44-of-companies-rewarding-employees-with-holiday-gifts\/"},"modified":"2017-07-07T09:39:05","modified_gmt":"2017-07-07T09:39:05","slug":"asi-survey-says-44-of-companies-rewarding-employees-with-holiday-gifts","status":"publish","type":"post","link":"https:\/\/asicentral.com\/press-releases\/asi-survey-says-44-of-companies-rewarding-employees-with-holiday-gifts\/","title":{"rendered":"ASI Survey Says 44% Of Companies Rewarding Employees With Holiday Gifts"},"content":{"rendered":"<\/header>\n<\/article>\n

Companies spending less on client gifts, but thanking more customers in 2016<\/em><\/p>\n

TREVOSE, PA \u2013 December 21, 2016 \u2013\u00a0<\/strong>The annual corporate gift-giving report released today by the\u00a0Advertising Specialty Institute<\/a>\u00ae<\/span>\u00a0(ASI) found 44% of companies are rewarding employees with gifts or cash this year. And, while companies are spending a little less overall on client gifts, they\u2019re thanking more customers and prospects in 2016.
\u00a0
The surveyed companies thanking employees for their year-long efforts with a holiday gift or cash plan to spend a median of $45 per employee, a dollar more than last year, ASI\u2019s nationwide Corporate Gift Giving Study found.<\/p>\n

The survey found 32% of companies plan to dole out gifts to customers this holiday season, compared to 37% last year and 42% in 2014. The number of companies thanking employees has remained steady the last two years.<\/p>\n

\u201cDuring the holiday season, it\u2019s a great idea to recognize, thank and remember employees and loyal customers, as well as clients whose business you\u2019d love to get,\u201d said Timothy M. Andrews, president and chief executive officer of ASI. \u201cYou don\u2019t have to spend much, and your thoughtfulness will deliver a strong ROI all year long.\u201d<\/p>\n

The majority of companies (80%) are planning to spend the same amount as last year on all gifts, while 11% will increase their spending, ASI\u2019s nationwide survey found. Half of survey respondents will spend $45 or more per employee, while half will only spend $25 or more per customer\/prospect, down from $34 last year.<\/p>\n

\u201cWhether it\u2019s uncertainty over the economy or the presidential election, companies are more selective in 2016 when it comes to corporate gift-giving, but spreading more good cheer,\u201d said Nate Kucsma, ASI\u2019s director of market research, who found companies are giving gifts to an average of 184 clients and prospects this holiday season, up from 154 last year.<\/p>\n

Cash bonuses and gift cards remain the two most popular gifts for employees, with cash on the rise (9% increase over last year) and gift cards falling (5% decrease). Food or beverages and apparel are the next two most popular employee gifts.<\/p>\n

When it comes to customer gifts, food or beverages remain the top choice for nearly half (47%) of companies, a decline of 6%, suggesting companies are looking to other gifts like calendars, gift cards, apparel and drinkware, along with popular tech gifts like a virtual reality headset, 2.4Ghz drone, bluetooth earbuds and headphones.<\/p>\n

Seventy percent of gifts given will have the company\u2019s logo imprinted on them, an increase over last year.<\/p>\n

ASI also found 4% of surveyed companies plan to spend $250 or more per lucky client, perhaps with higher-end gifts found in ASI\u2019s ESP\u00ae<\/span>\u00a0 product search engine, where distributors throughout the $22 billion promotional products industry search among nearly a million items to brand for companies, nonprofits, schools and organizations, which typically give the logoed gifts away.<\/p>\n

Some of ESP\u2019s more elaborate corporate gifts for 2016 include a four-season cooler table kit, which is an all-in-one end table, bar table and cooler from Showdown Displays (asi\/87188), as well as a 40-inch electric digital stainless-steel smokehouse that\u2019s remote controlled and monitors temperature, time, power and light, from Power Sales And Advertising (asi\/79083).<\/p>\n

About a quarter of companies surveyed by ASI will not give gifts to employees, while a third remained unsure at the time of the survey, sent out October 26-November 6 to decision-makers at companies throughout the U.S.<\/p>\n

For more information about ASI\u2019s gift-giving survey or ASI\u2019s other research reports, contact ASI Market Research Director Nate Kucsma at\u00a0<\/strong>nkucsma@asicentral.com<\/strong><\/a>.<\/strong><\/p>\n

About ASI<\/strong>
The\u00a0Advertising Specialty Institute<\/a>\u00a0(ASI\u00ae<\/span>\u00a0) serves a network of 23,500 suppliers, distributors and decorators in the $22 billion promotional products industry. ASI\u2019s flagship product, the technology platform ESP\u00ae<\/span>\u00a0, manages the industry\u2019s entire supply and marketing chain. ASI also produces award-winning digital and print content, live events and educational programs that enable companies in 61 countries to be more efficient, productive and profitable. ASI\u2019s Counselor\u00ae<\/span>\u00a0<\/em>\u00a0magazine provides the most authoritative business content in the industry, and the ASI Certification Program features 500+ live and online education courses for over 40,000 professionals. The company, family owned and operated since 1962, is proud to have been consistently ranked among the \u201cBest Places to Work\u201d in Philadelphia and Bucks County, PA. For more info:\u00a0www.asicentral.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Companies spending less on client gifts, but thanking more customers in 2016 TREVOSE, PA \u2013 December 21, 2016 \u2013\u00a0The annual…<\/p>\n","protected":false},"author":7,"featured_media":1482,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-2077","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases"],"acf":[],"yoast_head":"\nASI Survey Says 44% Of Companies Rewarding Employees With Holiday Gifts • ASI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/asicentral.com\/press-releases\/asi-survey-says-44-of-companies-rewarding-employees-with-holiday-gifts\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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