{"id":2064,"date":"2018-05-03T12:22:19","date_gmt":"2018-05-03T12:22:19","guid":{"rendered":"https:\/\/asi2.wpenginepowered.com\/uncategorized\/the-south-leads-the-charge-in-sales-of-promotional-products\/"},"modified":"2018-05-03T12:22:19","modified_gmt":"2018-05-03T12:22:19","slug":"the-south-leads-the-charge-in-sales-of-promotional-products","status":"publish","type":"post","link":"https:\/\/asicentral.com\/press-releases\/the-south-leads-the-charge-in-sales-of-promotional-products\/","title":{"rendered":"The South Leads The Charge In Sales Of Promotional Products"},"content":{"rendered":"<\/header>\n<\/article>\n

Total 2016 sales of $8.2 billion show growth of 5.6%<\/em><\/p>\n

TREVOSE, PA \u2013 May 3, 2017 \u2013\u00a0<\/strong>A new study published by\u00a0Advantages<\/a>\u00ae<\/sup>\u00a0magazine<\/a>\u00a0reports businesses and organizations in the Southern region of the U.S. led the nation in money spent on logoed promotional products, with total 2016 sales of $8.2 billion showing growth of 5.6%.<\/p>\n

Advantages, published by the\u00a0Advertising Specialty Institute<\/a>\u00ae<\/sup>\u00a0(ASI), is the leading B-to-B publication for distributor salespeople in the promotional products industry. Nationally, according to ASI, total distributor sales increased across the U.S. by 3.1% in 2016, to $22.9 billion, continuing a seven-year upward trend.<\/p>\n

According to the\u00a02017 Advantages State and Regional Report<\/a>, the South remains the largest and most lucrative region for sales of promo products in the U.S. Florida, which realized 5.6% sales growth, and Texas, up 4.7%, alone account for over $4 billion in sales of promotional products like logoed T-shirts, pens and mugs typically given away by companies, schools and nonprofits to promote their brand, advertise an event or reward employees and clients.<\/p>\n

The report also shows overall sales of promotional products in the West grew by 4%, for a total of $4.9 billion. Big sectors in the West include hospitality, entertainment and tech companies.<\/p>\n

\u201cBy showing exactly which states and regions are growing and what new markets \u2013 like technology \u2013 to explore, Advantages once again provides suppliers and distributors a blueprint for future growth,\u201d said Advantages Editor-in-Chief C.J. Mittica. \u201cWith nine of the 10 metro areas projected to grow the most in the next 25 years located in the South, it\u2019s a smart bet that companies in that region are prime candidates for marketing their businesses through affordable, high-yield promotional products.\u201d<\/p>\n

According to the Advantages report, the technology sector continues to impact sales of promotional products, with the technology industry accounting for approximately 4% of sales in 2016. Overall, the technology sector represented the largest percentage of revenue for distributors earning $1 million to $10 million in sales.<\/p>\n

The annual Advantages State and Regional Report analyzes 2016 sales figures, spotlights each of four major geographic regions and uncovers key trends and prevailing sentiments. The report also shows promotional product revenue in each state to identify the ripest areas for growth.<\/p>\n

Below are additional highlights from the 2017 report:<\/p>\n