{"id":2049,"date":"2018-05-03T12:23:33","date_gmt":"2018-05-03T12:23:33","guid":{"rendered":"https:\/\/asi2.wpenginepowered.com\/uncategorized\/asi-launches-new-global-ad-campaign-explore-more-with-esp\/"},"modified":"2018-05-03T12:23:33","modified_gmt":"2018-05-03T12:23:33","slug":"asi-launches-new-global-ad-campaign-explore-more-with-esp","status":"publish","type":"post","link":"https:\/\/asicentral.com\/press-releases\/asi-launches-new-global-ad-campaign-explore-more-with-esp\/","title":{"rendered":"ASI Launches New Global Ad Campaign: \u201cExplore More With ESP\u201d"},"content":{"rendered":"<\/header>\n<\/article>\n<p><em>Industry\u2019s No. 1 tech platform makes distributor businesses stronger, leaner and more successful<\/em><\/p>\n<p><strong>TREVOSE, PA \u2013 August 11, 2017 \u2013<span>\u00a0<\/span><\/strong>The<span>\u00a0<\/span><a href=\"http:\/\/www.asicentral.com\/\">Advertising Specialty Institute<\/a><sup>\u00ae<\/sup>\u00a0(ASI) today unveiled a new global ad campaign titled \u201cExplore More with ESP\u201d to encourage distributors to fully maximize the many\u00a0 benefits of the number-one business technology platform in the promotional products industry.<\/p>\n<p>The comprehensive months-long campaign challenges ESP users to take their business to the next level through ESP\u2019s extensive, first-ever innovations. The platform is modernizing the industry by directly connecting suppliers and distributors, simplifying the sales process, and cutting time-consuming steps between searching and shipping. Further, ESP is the first business platform to display both current inventory and future availability, in real time.<\/p>\n<p>\u201cASI\u2019s robust, end-to-end ESP platform functions with Amazon-like efficiency and stands out as the only industry platform to go light years beyond product searches \u2013 and this campaign will help everyone in our industry unleash its full potential,\u201d said Timothy M. Andrews, president and chief executive officer of ASI.<\/p>\n<p>\u201cBuyers and prospects attracted to powerful distributor websites hosted on ESP can quickly, easily place an order, calculate the costs in real time and hit \u2018send,\u2019 allowing a distributor to review it in minutes and instantly transmit it, digitally, to a supplier,\u201d said Andrews. \u201cESP is the future of our industry and I want everyone to take full advantage of everything it has to offer.\u201d<\/p>\n<p>ASI\u2019s multichannel \u201cExplore More with ESP\u201d campaign includes social media polls, white papers, webinars, Facebook livestreams, videos and email marketing highlighting ESP\u2019s latest features and benefits. The campaign kicks off Friday, August 11, from 1-2 p.m. ET with ASI\u2019s first Facebook livestream Q&amp;A on ESP\u2019s industry-leading integration with QuickBooks, the number-one rated small-business accounting software. Log on by visiting<span>\u00a0<\/span><a href=\"http:\/\/www.facebook.com\/adspecialtyinstitute\" title=\"Click here for live video\">ASI\u2019s Facebook page<\/a>.<\/p>\n<p>ESP is the first industry platform fully integrated with both QuickBooks desktop and online editions, offering distributors a complete back-end office solution and eliminating costly errors due to rekeying of customer pricing, ordering and invoicing data. In addition, ESP is integrated with ASI SmartBooks, the leading financial package specifically designed for the promotional products industry. \u00a0<\/p>\n<p>Next week, ASI continues its \u201cExplore More with ESP\u201d campaign with info on the newly launched<span>\u00a0<\/span><a href=\"http:\/\/cdn.asicentral.com\/MKTGemails\/446-4765E\/\">Supplier Specials feature<\/a><span>\u00a0<\/span>that allows distributors to access exclusive discounts like end-quantity pricing (EQP), discounts, free rush, free shipping and self-promotions on over 22,000 products. This user-inspired enhancement allows distributors to offer even more competitively priced products to customers.<\/p>\n<p>ASI\u2019s ESP is the only industry platform that caters to the specific needs of professional businesses, allowing companies to split shipments, add decorators on the fly and create packing lists by suppliers or delivery addresses.<\/p>\n<p>As the campaign rollout continues, customers will learn even more about the many ways ESP can help industry companies succeed and sell more, including:<\/p>\n<ul>\n<li><strong>ZIP code-level taxes.<span>\u00a0<\/span><\/strong>A real-time tax service that automatically applies state and local rates for specific shipping locations. ASI continues to be the only data provider in the industry to also apply tax code types.<strong><\/strong><\/li>\n<li><strong>New, customizable designs for<span>\u00a0<\/span><\/strong><a href=\"http:\/\/getespwebsites.com\/\"><strong>ESP Websites<\/strong><\/a><strong>\u2122<\/strong>, providing distributors with even more choices for professional, ready-to-use websites to market and sell promotional products.<\/li>\n<li><strong>Apparel matrix<\/strong>. Size and color combinations all on one matrix within ESP, simplifying ordering and maximizing quantity discounts.<\/li>\n<li><strong>Fast ordering<\/strong>. From supplier digital catalogs to supplier specials, quickly search within ESP\u2019s nearly one million products, and use filters to narrow searches to specifics like union made, made in USA, and minority- and women-owned businesses.<\/li>\n<li><strong>Email Marketing in ESP<\/strong>. An upcoming feature that will provide continual touchpoint marketing momentum to help companies generate repeat business.<\/li>\n<\/ul>\n<p><strong>To learn more about ESP, please contact Matt Smyth, ASI\u2019s executive director of user experience, at (800) 546-1350 or<span>\u00a0<\/span><\/strong><a href=\"mailto:support@asicentral.com\"><strong>msmyth@asicentral.com<\/strong><\/a><strong>.<\/strong><\/p>\n<p><strong>About ASI<\/strong><br \/>The<span>\u00a0<\/span><a href=\"http:\/\/www.asicentral.com\/\" title=\"Click here for more info on ASI\">Advertising Specialty Institute<\/a><span>\u00a0<\/span>(ASI<sup>\u00ae<\/sup>) serves a network of 23,500 suppliers, distributors and decorators in the $23 billion promotional products industry. ASI\u2019s flagship product, the technology platform ESP<sup>\u00ae<\/sup>, serves the industry\u2019s supply and marketing chain. ASI also produces award-winning digital and print content, live events and educational programs that enable companies in 61 countries to be more efficient, productive and profitable. ASI\u2019s Counselor<em><sup>\u00ae<\/sup><\/em><span>\u00a0<\/span>magazine provides the most authoritative business content in the industry, and the ASI Certification Program features 500+ live and online education courses for over 40,000 professionals. The company, family owned and operated since 1962, is proud to have been consistently ranked among the \u201cBest Places to Work\u201d in Philadelphia and Bucks County, PA. For more info:<span>\u00a0<\/span><a href=\"http:\/\/www.asicentral.com\/\">www.asicentral.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Industry\u2019s No. 1 tech platform makes distributor businesses stronger, leaner and more successful TREVOSE, PA \u2013 August 11, 2017 \u2013\u00a0The\u00a0Advertising&#8230;<\/p>\n","protected":false},"author":7,"featured_media":1482,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-2049","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>ASI Launches New Global Ad Campaign: \u201cExplore More With ESP\u201d &#8226; ASI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/asicentral.com\/press-releases\/asi-launches-new-global-ad-campaign-explore-more-with-esp\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ASI Launches New Global Ad Campaign: \u201cExplore More With ESP\u201d\" \/>\n<meta property=\"og:description\" content=\"Industry\u2019s No. 1 tech platform makes distributor businesses stronger, leaner and more successful TREVOSE, PA \u2013 August 11, 2017 \u2013\u00a0The\u00a0Advertising...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/asicentral.com\/press-releases\/asi-launches-new-global-ad-campaign-explore-more-with-esp\/\" \/>\n<meta property=\"og:site_name\" content=\"ASI\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/adspecialtyinstitute\" \/>\n<meta property=\"article:author\" content=\"#\" \/>\n<meta property=\"article:published_time\" content=\"2018-05-03T12:23:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/asicentral.com\/wp-content\/uploads\/2023\/10\/asi-logo-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1218\" \/>\n\t<meta property=\"og:image:height\" content=\"663\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"jthies@asicentral.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@#\" \/>\n<meta name=\"twitter:site\" content=\"@asicentral\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"jthies@asicentral.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-launches-new-global-ad-campaign-explore-more-with-esp\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-launches-new-global-ad-campaign-explore-more-with-esp\\\/\"},\"author\":{\"name\":\"jthies@asicentral.com\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/#\\\/schema\\\/person\\\/8caad98d2bfb178b4abbfd8766c7932a\"},\"headline\":\"ASI Launches New Global Ad Campaign: \u201cExplore More With ESP\u201d\",\"datePublished\":\"2018-05-03T12:23:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-launches-new-global-ad-campaign-explore-more-with-esp\\\/\"},\"wordCount\":753,\"publisher\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-launches-new-global-ad-campaign-explore-more-with-esp\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/asicentral.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/asi-logo-1.jpg\",\"articleSection\":[\"Press Releases\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-launches-new-global-ad-campaign-explore-more-with-esp\\\/\",\"url\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-launches-new-global-ad-campaign-explore-more-with-esp\\\/\",\"name\":\"ASI Launches New Global Ad Campaign: \u201cExplore More With ESP\u201d &#8226; 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