{"id":2040,"date":"2018-05-03T12:24:26","date_gmt":"2018-05-03T12:24:26","guid":{"rendered":"https:\/\/asi2.wpenginepowered.com\/uncategorized\/asi-survey-says-companies-spending-an-average-79-on-employee-holiday-gifts\/"},"modified":"2018-05-03T12:24:26","modified_gmt":"2018-05-03T12:24:26","slug":"asi-survey-says-companies-spending-an-average-79-on-employee-holiday-gifts","status":"publish","type":"post","link":"https:\/\/asicentral.com\/press-releases\/asi-survey-says-companies-spending-an-average-79-on-employee-holiday-gifts\/","title":{"rendered":"ASI Survey Says Companies Spending An Average $79 On Employee Holiday Gifts"},"content":{"rendered":"<\/header>\n<\/article>\n<p><em>New survey finds 23% spending over $100 to thank each employee this season<\/em><\/p>\n<p><strong>TREVOSE, PA \u2013 November 27, 2017 \u2013<span>\u00a0<\/span><\/strong>The annual corporate gift-giving report released today by the<span>\u00a0<\/span><a href=\"http:\/\/www.asicentral.com\/\">Advertising Specialty Institute<\/a><sup>\u00ae<\/sup>\u00a0(ASI) found companies are spending an average of $79 per employee, with 23% reporting they will spend over $100 to thank each employee this holiday season.<\/p>\n<p>ASI\u2019s nationwide study also found that, on average, companies thanking customers or prospects for their business will spend an average of $46 on each.<\/p>\n<p>All told, 75% of companies are planning to spend the same amount as last year on gifts for employees and customers, while 17% will reduce their spending, a significant change from 9% last year.<\/p>\n<p>The 2017 Corporate Gift Spending Survey was conducted by ASI, which serves a network of 23,500 suppliers, distributors and decorators in the $23 billion promotional products industry. Promotional products are logoed items like pens, mugs and T-shirts given away by companies, organizations and nonprofits to advertise their company, brand or event.<\/p>\n<p>\u201cEmployees and customers alike always appreciate getting a little extra over the holidays, and smart companies know corporate generosity pays dividends all year long through repeat business or employee loyalty \u2013 especially when the job market is tight and the possibility of a recession looms,\u201d said Timothy M. Andrews, ASI president and chief executive officer.<\/p>\n<p>When asked for one word to describe how they feel when they receive a gift from a company they do business with, the majority polled said \u201cappreciated,\u201d followed by \u201cthankful\u201d and \u201cgrateful.\u201d The gifts described as \u201cbest ever\u201d ranged from a scuba suit complete with snorkel and fins, airline gift card and leather-bound calendar to a handwritten thank-you letter, gourmet cupcakes and windbreakers logoed with the company name.<\/p>\n<p>Apparel and gift cards are the two most popular gifts for employees, with apparel on the rise over the past three years from 29% to 40%, ASI\u2019s study shows. Almost half the companies giving gifts will imprint them with their logo, an increase over last year, the ASI survey found.<\/p>\n<p>The majority of companies reported that expressing appreciation is the primary goal of giving gifts to customers and prospects, closely followed by relationship development.<\/p>\n<p>For its survey, ASI contacted people from a cross-section of industries who were screened to have a personal role in decisions about procuring corporate gifts for either employees or clients\/prospects. Over a third of companies polled had not finalized their gift-giving plans by the time of ASI\u2019s survey.<\/p>\n<p><strong>For more information about ASI\u2019s gift-giving survey or ASI\u2019s other research reports, contact Nate Kucsma, ASI\u2019s executive director of research and affiliates, at<span>\u00a0<\/span><\/strong><a href=\"mailto:nkucsma@asicentral.com\"><strong>nkucsma@asicentral.com<\/strong><\/a><strong>.<\/strong><\/p>\n<p><strong>About ASI<\/strong><br \/>The<span>\u00a0<\/span><a href=\"http:\/\/www.asicentral.com\/\" title=\"Click here for more info on ASI\">Advertising Specialty Institute<\/a><span>\u00a0<\/span>(ASI<sup>\u00ae<\/sup>) serves a network of 23,500 suppliers, distributors and decorators in the $23 billion promotional products industry. ASI\u2019s flagship product, the technology platform ESP<sup>\u00ae<\/sup>, manages the industry\u2019s entire supply and marketing chain. ASI also produces award-winning digital and print content, live events and educational programs that enable companies in 55 countries to be more efficient, productive and profitable. ASI\u2019s Counselor<em><sup>\u00ae<\/sup><\/em><span>\u00a0<\/span>magazine provides the most authoritative business content in the industry, and the ASI Certification Program features 500+ live and online education courses for over 40,000 professionals. The company, family owned and operated since 1962, is proud to have been consistently ranked among the \u201cBest Places to Work\u201d in Philadelphia and Bucks County, PA. For more info:<span>\u00a0<\/span><a href=\"http:\/\/www.asicentral.com\/\">www.asicentral.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>New survey finds 23% spending over $100 to thank each employee this season TREVOSE, PA \u2013 November 27, 2017 \u2013\u00a0The&#8230;<\/p>\n","protected":false},"author":7,"featured_media":1482,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-2040","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>ASI Survey Says Companies Spending An Average $79 On Employee Holiday Gifts &#8226; ASI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/asicentral.com\/press-releases\/asi-survey-says-companies-spending-an-average-79-on-employee-holiday-gifts\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ASI Survey Says Companies Spending An Average $79 On Employee Holiday Gifts\" \/>\n<meta property=\"og:description\" content=\"New survey finds 23% spending over $100 to thank each employee this season TREVOSE, PA \u2013 November 27, 2017 \u2013\u00a0The...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/asicentral.com\/press-releases\/asi-survey-says-companies-spending-an-average-79-on-employee-holiday-gifts\/\" \/>\n<meta property=\"og:site_name\" content=\"ASI\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/adspecialtyinstitute\" \/>\n<meta property=\"article:author\" content=\"#\" \/>\n<meta property=\"article:published_time\" content=\"2018-05-03T12:24:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/asicentral.com\/wp-content\/uploads\/2023\/10\/asi-logo-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1218\" \/>\n\t<meta property=\"og:image:height\" content=\"663\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"jthies@asicentral.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@#\" \/>\n<meta name=\"twitter:site\" content=\"@asicentral\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"jthies@asicentral.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-survey-says-companies-spending-an-average-79-on-employee-holiday-gifts\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-survey-says-companies-spending-an-average-79-on-employee-holiday-gifts\\\/\"},\"author\":{\"name\":\"jthies@asicentral.com\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/#\\\/schema\\\/person\\\/8caad98d2bfb178b4abbfd8766c7932a\"},\"headline\":\"ASI Survey Says Companies Spending An Average $79 On Employee Holiday Gifts\",\"datePublished\":\"2018-05-03T12:24:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-survey-says-companies-spending-an-average-79-on-employee-holiday-gifts\\\/\"},\"wordCount\":559,\"publisher\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-survey-says-companies-spending-an-average-79-on-employee-holiday-gifts\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/asicentral.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/asi-logo-1.jpg\",\"articleSection\":[\"Press Releases\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-survey-says-companies-spending-an-average-79-on-employee-holiday-gifts\\\/\",\"url\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-survey-says-companies-spending-an-average-79-on-employee-holiday-gifts\\\/\",\"name\":\"ASI Survey Says Companies Spending An Average $79 On Employee Holiday Gifts &#8226; 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