{"id":2036,"date":"2018-05-03T12:24:57","date_gmt":"2018-05-03T12:24:57","guid":{"rendered":"https:\/\/asi2.wpenginepowered.com\/uncategorized\/asi-reports-2017-distributor-sales-of-promo-products-hit-record-23-6-billion\/"},"modified":"2018-05-03T12:24:57","modified_gmt":"2018-05-03T12:24:57","slug":"asi-reports-2017-distributor-sales-of-promo-products-hit-record-23-6-billion","status":"publish","type":"post","link":"https:\/\/asicentral.com\/press-releases\/asi-reports-2017-distributor-sales-of-promo-products-hit-record-23-6-billion\/","title":{"rendered":"ASI Reports 2017 Distributor Sales Of Promo Products Hit Record $23.6 Billion"},"content":{"rendered":"<\/header>\n<\/article>\n

Sales up 3.2% over 2016; Industry enjoys 8th straight year of growth<\/em><\/p>\n

TREVOSE, PA \u2013 January 22, 2018 \u2013\u00a0<\/span><\/strong>The\u00a0<\/span>Advertising Specialty Institute<\/a>\u00ae<\/sup>\u00a0(ASI) today released its\u00a0<\/span>annual sales analysis<\/a>\u00a0<\/span>for the promotional products industry, showing total distributor sales topped $23.6 billion for 2017, increasing revenues by 3.2% over 2016 and setting a new record for the eighth consecutive year.\u00a0<\/span>
\u00a0
Nearly 80% of distributors reported steady or higher sales in 2017 to ASI, with the industry\u2019s largest firms realizing the most growth at 5.2%. The industry\u2019s smallest firms grew sales by 1% in 2017.<\/p>\n

The growth was fueled by sales of branded items like T-shirts, caps and pens that companies typically give away to promote their business, brand or event. ASI\u2019s most recent\u00a0Global Advertising Specialties Impressions Study<\/a>\u00a0on ROI shows promotional products consistently rank among the most influential, enduring and cost-effective ad mediums available.<\/p>\n

ASI research also shows distributor sales grew 3.5% in the fourth quarter (Q4) of 2017, year over year, the highest quarterly increase in two years. In total, about a third of distributors reported a year-over-year increase in Q4 sales, with about one in five reporting a decrease.<\/p>\n

In addition, the Counselor\u00ae<\/sup>\u00a0<\/span>Confidence Index, which measures the health of distributor companies, improved in Q4 2017 to 114, up from 111 the previous quarter and tying an all-time high.<\/p>\n

\u201cDistributors in our industry are clearly riding a tidal wave of consumer optimism,\u201d said Timothy M. Andrews, president and chief executive officer of ASI, the largest membership organization in the promotional industry, with a network of over 23,500 distributors and suppliers throughout North America. \u201cThe recent corporate tax cuts approved by Congress and the ever-climbing Dow Jones Industrial Average should cause U.S. businesses to invest even more in their brands in 2018, continuing to spread the word about their companies and products through affordable, effective promotional items.\u201d<\/p>\n

Leading research firm eMarketer estimated total media ad spending would top $205 billion in 2017, with media spend by category putting the $23.6 billion spent on promotional items fifth among digital, TV, mobile, print and radio.<\/p>\n

Nathaniel Kucsma, ASI\u2019s executive director of research and affiliate marketing, authored ASI\u2019s 2017 sales report, noting that growth in Q3 2017 was the second lowest in the industry since the Great Recession of 2008, due in large part to the natural disasters that swept several parts of the U.S., as well as the Caribbean and Puerto Rico, disrupting thousands of businesses.<\/p>\n

\u201cThe 2017 totals exceeded our expectations, speaking directly to the resiliency of this industry, which bounced right back from an anemic third quarter,\u201d said Kucsma. \u201cIn fact, when we asked distributors to describe their feelings about 2018 sales, they used words like \u2018hopeful,\u2019 \u2018optimistic\u2019 and \u2018better.\u2019\u201d<\/p>\n

To learn more about ASI research and sales analysis, contact Nathaniel Kucsma at\u00a0<\/strong>nkucsma@asicentral.com<\/strong><\/a>.<\/strong><\/p>\n

In December 2017, ASI commissioned an exclusive survey to estimate industry sales for the fourth quarter of 2017 as well as the end of year summary for 2017. Invitations went to ASI distributor members who had been in business at least one year.<\/p>\n

\u00a0<\/p>\n

About ASI<\/strong>
The\u00a0<\/span>Advertising Specialty Institute<\/a>\u00a0<\/span>(ASI\u00ae<\/sup>) serves a network of 23,500 suppliers, distributors and decorators in the $23.6 billion promotional products industry. ASI\u2019s flagship product, the technology platform ESP\u00ae<\/sup>, manages the industry\u2019s entire supply and marketing chain. ASI also produces award-winning digital and print content, live events and educational programs that enable companies in 55 countries to be more efficient, productive and profitable. ASI\u2019s Counselor\u00ae<\/sup><\/em>\u00a0<\/span>magazine provides the most authoritative business content in the industry, and the ASI Certification Program features 500+ live and online education courses for over 40,000 professionals. The company, family owned and operated since 1962, is proud to have been consistently ranked among the \u201cBest Places to Work\u201d in Philadelphia and Bucks County, PA. For more info:\u00a0<\/span>www.asicentral.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Sales up 3.2% over 2016; Industry enjoys 8th straight year of growth TREVOSE, PA \u2013 January 22, 2018 \u2013\u00a0The\u00a0Advertising Specialty…<\/p>\n","protected":false},"author":7,"featured_media":1482,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-2036","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases"],"acf":[],"yoast_head":"\nASI Reports 2017 Distributor Sales Of Promo Products Hit Record $23.6 Billion • ASI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/asicentral.com\/press-releases\/asi-reports-2017-distributor-sales-of-promo-products-hit-record-23-6-billion\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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