{"id":2027,"date":"2018-05-03T12:25:26","date_gmt":"2018-05-03T12:25:26","guid":{"rendered":"https:\/\/asi2.wpenginepowered.com\/uncategorized\/asis-advantages-magazine-releases-regional-promo-products-sales-report\/"},"modified":"2018-05-03T12:25:26","modified_gmt":"2018-05-03T12:25:26","slug":"asis-advantages-magazine-releases-regional-promo-products-sales-report","status":"publish","type":"post","link":"https:\/\/asicentral.com\/press-releases\/asis-advantages-magazine-releases-regional-promo-products-sales-report\/","title":{"rendered":"ASI’s Advantages Magazine Releases Regional Promo Products Sales Report"},"content":{"rendered":"

Hammered by historic storms, the South still leads sales with $8.5 billion.<\/em><\/header>\n<\/article>\n

TREVOSE, PA – April 30, 2018 –\u00a0<\/strong>An annual report from Advantages\u00ae magazine on the amount of money spent on promotional products by U.S. regions shows a storm-battered South took a hit in 2017, but continues to lead the nation with sales of $8.5 billion.<\/p>\n

Highlights from the Advantages State and Regional Report were published in a special \u201cRoad to Growth<\/a>\u201d cover story in the magazine, published by the Advertising Specialty Institute\u00ae<\/a> (ASI). Advantages is the leading B-to-B publication for distributor salespeople in the $23.6 billion promotional products industry.<\/p>\n

\u201cIf there\u2019s one word that sums up what distributors are feeling about our industry right now it\u2019s \u2018optimistic,\u2019\u201d said Advantages Editor-in-Chief C.J. Mittica (@CJ_Advantages<\/a>). \u201cOur chief aim in analyzing areas ripe for growth, along with the hottest new markets and trends, is to give suppliers and distributors a clear road map to success.\u201d<\/p>\n

The annual report analyzes 2017 sales figures, spotlights each of four major geographic regions and shows promotional products revenue in each state through at-a-glance graphics. In 2017, Delaware, W. Virginia and Wyoming showed the greatest percentage increase in sales.<\/p>\n

New this year, the magazine profiles distributors who are growing by making positive connections in their community. Advantages also includes an event calendar for each region, a product showcase geared toward markets worth targeting and numerous case studies.<\/p>\n

According to the report, isolated silos of industry are starting to break down, with tech in particular spreading beyond the West into major urban centers across the country. The 10 best places to get a job in tech today (besides California\u2019s Silicon Valley) include Washington, D.C., Detroit, Austin and Orlando.<\/p>\n

Another booming trend: marijuana. As one of the first states to legalize recreational marijuana, Colorado has become a haven for suppliers and distributors selling cannabis-themed promotional products. \u201cWhen a new industry starts in a state, rarely does it exceed sales of $1 billion in its first five years, yet that\u2019s what\u2019s happening with marijuana in Colorado,\u201d said Nate Kucsma, ASI\u2019s executive director of research and corporate marketing. \u201cWith very strict dispensary regulations in place for TV, radio, internet and outdoor advertising, it\u2019s no surprise that promotional products \u2013 which don\u2019t have these restrictions \u2013 are booming.\u201d<\/p>\n

Below are additional highlights from this year\u2019s Advantages State and Regional Sales Report<\/a>:<\/p>\n

South, $8.5 billion in sales, 3.7% growth over 2016<\/strong><\/p>\n