{"id":2013,"date":"2018-08-13T16:07:27","date_gmt":"2018-08-13T16:07:27","guid":{"rendered":"https:\/\/asi2.wpenginepowered.com\/uncategorized\/asis-esp-platform-meets-new-prop-65-product-warnings\/"},"modified":"2025-07-22T16:17:43","modified_gmt":"2025-07-22T20:17:43","slug":"asis-esp-platform-meets-new-prop-65-product-warnings","status":"publish","type":"post","link":"https:\/\/asicentral.com\/press-releases\/asis-esp-platform-meets-new-prop-65-product-warnings\/","title":{"rendered":"ASI’s ESP Platform Meets New Prop 65 Product Warnings"},"content":{"rendered":"

ESP automatically displays Prop 65 labels at every point supplier, distributor and end-buyer interact<\/em><\/p>\n

TREVOSE, PA \u2013 August 13, 2018 \u2013<\/strong>\u00a0The\u00a0Advertising Specialty Institute\u00ae<\/sup>\u00a0(ASI) today announced enhanced California Proposition 65 warning labels for all eligible products are automatically displayed in ESP\u00ae<\/sup>, ESP presentations, one-click presentations, ESP Websites\u2122<\/sup>\u00a0and ESP Mobile\u2122<\/sup>, meeting new guidelines in advance of a looming August 30 deadline.<\/p>\n

Under Prop 65, products sold or used in California must carry a warning label if they contain certain chemicals \u2013 a growing list that already includes over 1,000 chemicals. New amendments to 1986 regulations now mandate that in the warning, manufacturers must specify the chemicals that cause cancer or birth defects or other reproductive harm. Additionally, the warnings must now appear on internet and catalog product listings. Under Prop 65, businesses with 10 or more employees must provide \u201cclear and reasonable\u201d warnings before knowingly and intentionally exposing individuals to chemicals on the list.<\/p>\n

Beginning two months ago, ASI began updating all ESP and ESP Website applications and processes to ensure new supplier-provided Prop 65 warnings are now seen in detail at every point a supplier, distributor and end-buyer could interact, ensuring the warning is communicated to all parties. Distributors see the warnings at least once, and often multiple times, ensuring they can share them with clients when appropriate.<\/p>\n

ASI supplier product warnings display automatically, with a triangle warning symbol and label that appears below the product image, helping ASI suppliers gain full compliance with the new regulations. The warnings appear on ESP product detail pages and throughout the order process, an important feature because distributors have a legal obligation to present any Prop 65 warnings to end-buyers if that buyer is in California or buying products on behalf of someone who is in the state or shipping to the state.<\/p>\n

The new chemical warning regulations for consumer products in California can present onerous challenges to promotional products companies, particularly as they create catalogs for next year, and can make companies vulnerable to lawsuits and daily fines.<\/p>\n

\u201cASI is committed to helping everyone in our industry comply with these new and complex regulations by providing much-needed information and, above all, by making compliance easy for suppliers and distributors by offering product warnings automatically in ESP and on ESP Websites,\u201d said Timothy M. Andrews, ASI president and chief executive officer. \u201cASI devoted considerable time and effort over the past several months to contact every ASI supplier to explain the new Prop 65 obligations and urge them to send their product information to ensure ASI can timely and properly display the warnings across the ESP business platform.\u201d<\/p>\n

In addition, ASI published several news stories on the updated regulations, including\u00a0\u201cNavigating the Complexities of Prop 65\u201d\u00a0in\u00a0Counselor<\/em>\u00ae<\/sup>\u00a0PromoGram,\u00a0\u201cProp 65 and the Promotional Products Industry\u201d\u00a0in\u00a0Advantages<\/em>\u00ae<\/sup>\u00a0magazine and the blog post,\u00a0\u201cYour Web Page Is About To Violate The Law,\u201d\u00a0authored by a California attorney who also spoke at ASI\u2019s CTO conference and during ASI Show Chicago education day in July. ASI\u2019s data team worked closely with suppliers over the past several months to ensure that their Prop 65 information is reflected correctly on ESP.<\/p>\n

\u201cASI made sure distributors had every opportunity to include the warnings in their presentations while presenting numerous opportunities to share the warnings with their customers as early or as late in the sales process as possible,\u201d said Andrews. \u201cIt\u2019s a legal obligation for suppliers and a commitment by ASI to make compliance as easy and automatic as possible.\u201d<\/p>\n

According to the state of California, \u201cManufacturers have the primary responsibility for providing Proposition 65 warnings. Manufacturers can choose whether to put warning labels on their products or to provide notices to their distributors, importers or retail outlets that a product may cause an exposure to a listed chemical that requires a warning.\u201d<\/p>\n

California attorneys Erik K. Swanholt and Alyssa L. Titche said that under the new regulations, website warnings must either be:<\/p>\n