{"id":2008,"date":"2018-12-05T15:10:55","date_gmt":"2018-12-05T15:10:55","guid":{"rendered":"https:\/\/asi2.wpenginepowered.com\/uncategorized\/nationwide-asi-survey-says-more-companies-giving-corporate-gifts-this-season\/"},"modified":"2025-07-22T16:21:01","modified_gmt":"2025-07-22T20:21:01","slug":"nationwide-asi-survey-says-more-companies-giving-corporate-gifts-this-season","status":"publish","type":"post","link":"https:\/\/asicentral.com\/press-releases\/nationwide-asi-survey-says-more-companies-giving-corporate-gifts-this-season\/","title":{"rendered":"Nationwide ASI Survey Says More Companies Giving Corporate Gifts This Season"},"content":{"rendered":"<p><em>Strong economy cited as reason why holiday gift giving to employees and clients is up<\/em><\/p>\n<p><strong>TREVOSE, PA \u2013 November 27, 2018 \u2013\u00a0<\/strong>The annual corporate gift-giving report released today by the\u00a0Advertising Specialty Institute<sup>\u00ae<\/sup>\u00a0(ASI) found more companies than last year are planning to give corporate gifts this holiday season, with 42% rewarding employees (up from 40% in 2017) and 37% (up 5 percentage points) showing client appreciation.<\/p>\n<p>\u201cThe economy is booming in many sectors and the job market is very tight, so smart companies hoping to stand out from their competition are thanking hardworking employees and loyal customers through money or cool gifts,\u201d said Nathaniel Kucsma, executive director of\u00a0research and corporate marketing at ASI.<\/p>\n<p>Nearly 80% of companies surveyed nationwide said they expect to spend about the same as 2017 in total on holiday business gift-giving. On average, employers giving gifts to customers\/prospects will spend $48 on each, up from $46 last year.<\/p>\n<p>Respondents to ASI\u2019s 2018 Corporate Gift Spending Survey said the main reasons they give gifts to clients\/prospects is to express appreciation and help develop relationships. Other reasons were to generate company goodwill, increase company awareness, obtain a referral, generate a lead and obtain a sale.<\/p>\n<p>When asked to describe in a word how they feel upon receiving a holiday gift from a company they do business with, the majority said \u201cappreciated.\u201d<\/p>\n<p>Of the companies planning to thank employees, 75% expect to include all workers in their gifting. However, the survey also shows that while more companies plan to engage in employee gift-giving this year, they\u2019ll spend less per employee, averaging $65, down $14 from last year.<\/p>\n<p>\u201cInterestingly, while the total dollars per employee declined, the net spending per company remained identical,\u201d said Kucsma. \u201cThis tells me that many companies that may have hired aggressively during the last year as the economy strengthened, failed to account for these new employees in their holiday spending forecasts and are therefore spending the same amount as past years, but on more employees.\u201d<\/p>\n<p>The most popular gifts include gift cards, apparel, food\/beverages, drinkware and desk accessories.<\/p>\n<p>When asked their \u201cbest ever\u201d corporate holiday gift, responses ranged from \u201ctablet computer,\u201d \u201cjacket with Alzheimer&#8217;s awareness on it,\u201d \u201cbackpack with company logo,\u201d \u201cham\u201d and \u201cnice large fruit basket\u201d to \u201cTiffany necklace\u201d and \u201ctrip for everybody down to Reno for three days all expenses paid.\u201d<\/p>\n<p>On average, 73% of gifts companies distribute in 2018 will bear imprinted logos \u2013 an increase from last year. Nearly half (48%) of all companies planning to give gifts this holiday season said all the items they provide will feature their logo. That tally is up three percentage points from the 45% who said the same in 2017.<\/p>\n<p>For its survey, ASI contacted people from a cross-section of industries who were screened to have a personal role in decisions about procuring corporate gifts for either employees or clients\/prospects. The sample size was 552, with a field date of October 2018. Over a third of companies polled had not finalized their gift-giving plans by the time of ASI\u2019s survey.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Strong economy cited as reason why holiday gift giving to employees and clients is up TREVOSE, PA \u2013 November 27,&#8230;<\/p>\n","protected":false},"author":10,"featured_media":1482,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-2008","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Nationwide ASI Survey Says More Companies Giving Corporate Gifts This Season &#8226; ASI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/asicentral.com\/press-releases\/nationwide-asi-survey-says-more-companies-giving-corporate-gifts-this-season\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nationwide ASI Survey Says More Companies Giving Corporate Gifts This Season\" \/>\n<meta property=\"og:description\" content=\"Strong economy cited as reason why holiday gift giving to employees and clients is up TREVOSE, PA \u2013 November 27,...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/asicentral.com\/press-releases\/nationwide-asi-survey-says-more-companies-giving-corporate-gifts-this-season\/\" \/>\n<meta property=\"og:site_name\" content=\"ASI\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/adspecialtyinstitute\" \/>\n<meta property=\"article:published_time\" content=\"2018-12-05T15:10:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-22T20:21:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/asicentral.com\/wp-content\/uploads\/2023\/10\/asi-logo-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1218\" \/>\n\t<meta property=\"og:image:height\" content=\"663\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jim Hollis\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@asicentral\" \/>\n<meta name=\"twitter:site\" content=\"@asicentral\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jim Hollis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/nationwide-asi-survey-says-more-companies-giving-corporate-gifts-this-season\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/nationwide-asi-survey-says-more-companies-giving-corporate-gifts-this-season\\\/\"},\"author\":{\"name\":\"Jim Hollis\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/#\\\/schema\\\/person\\\/d970b883ca6c4ee22d88412b72ca6281\"},\"headline\":\"Nationwide ASI Survey Says More Companies Giving Corporate Gifts This Season\",\"datePublished\":\"2018-12-05T15:10:55+00:00\",\"dateModified\":\"2025-07-22T20:21:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/nationwide-asi-survey-says-more-companies-giving-corporate-gifts-this-season\\\/\"},\"wordCount\":503,\"publisher\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/nationwide-asi-survey-says-more-companies-giving-corporate-gifts-this-season\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/asicentral.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/asi-logo-1.jpg\",\"articleSection\":[\"Press Releases\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/nationwide-asi-survey-says-more-companies-giving-corporate-gifts-this-season\\\/\",\"url\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/nationwide-asi-survey-says-more-companies-giving-corporate-gifts-this-season\\\/\",\"name\":\"Nationwide ASI Survey Says More Companies Giving Corporate Gifts This Season &#8226; ASI\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/nationwide-asi-survey-says-more-companies-giving-corporate-gifts-this-season\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/nationwide-asi-survey-says-more-companies-giving-corporate-gifts-this-season\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/asicentral.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/asi-logo-1.jpg\",\"datePublished\":\"2018-12-05T15:10:55+00:00\",\"dateModified\":\"2025-07-22T20:21:01+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/nationwide-asi-survey-says-more-companies-giving-corporate-gifts-this-season\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/nationwide-asi-survey-says-more-companies-giving-corporate-gifts-this-season\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/nationwide-asi-survey-says-more-companies-giving-corporate-gifts-this-season\\\/#primaryimage\",\"url\":\"https:\\\/\\\/asicentral.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/asi-logo-1.jpg\",\"contentUrl\":\"https:\\\/\\\/asicentral.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/asi-logo-1.jpg\",\"width\":1218,\"height\":663,\"caption\":\"ASI logo\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/nationwide-asi-survey-says-more-companies-giving-corporate-gifts-this-season\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/asicentral.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Nationwide ASI Survey Says More Companies Giving Corporate Gifts This Season\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/#website\",\"url\":\"https:\\\/\\\/asicentral.com\\\/\",\"name\":\"ASI\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/asicentral.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/#organization\",\"name\":\"ASI\",\"url\":\"https:\\\/\\\/asicentral.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/asicentral.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/asi-logo.svg\",\"contentUrl\":\"https:\\\/\\\/asicentral.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/asi-logo.svg\",\"width\":1,\"height\":1,\"caption\":\"ASI\"},\"image\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/adspecialtyinstitute\",\"https:\\\/\\\/x.com\\\/asicentral\",\"http:\\\/\\\/www.youtube.com\\\/user\\\/asicentral\",\"http:\\\/\\\/www.linkedin.com\\\/company\\\/asi\",\"http:\\\/\\\/www.instagram.com\\\/asicentral\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/#\\\/schema\\\/person\\\/d970b883ca6c4ee22d88412b72ca6281\",\"name\":\"Jim Hollis\",\"url\":\"https:\\\/\\\/asicentral.com\\\/author\\\/jhollisasicentral-com\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Nationwide ASI Survey Says More Companies Giving Corporate Gifts This Season &#8226; ASI","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/asicentral.com\/press-releases\/nationwide-asi-survey-says-more-companies-giving-corporate-gifts-this-season\/","og_locale":"en_US","og_type":"article","og_title":"Nationwide ASI Survey Says More Companies Giving Corporate Gifts This Season","og_description":"Strong economy cited as reason why holiday gift giving to employees and clients is up TREVOSE, PA \u2013 November 27,...","og_url":"https:\/\/asicentral.com\/press-releases\/nationwide-asi-survey-says-more-companies-giving-corporate-gifts-this-season\/","og_site_name":"ASI","article_publisher":"https:\/\/www.facebook.com\/adspecialtyinstitute","article_published_time":"2018-12-05T15:10:55+00:00","article_modified_time":"2025-07-22T20:21:01+00:00","og_image":[{"width":1218,"height":663,"url":"https:\/\/asicentral.com\/wp-content\/uploads\/2023\/10\/asi-logo-1.jpg","type":"image\/jpeg"}],"author":"Jim Hollis","twitter_card":"summary_large_image","twitter_creator":"@asicentral","twitter_site":"@asicentral","twitter_misc":{"Written by":"Jim Hollis","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/asicentral.com\/press-releases\/nationwide-asi-survey-says-more-companies-giving-corporate-gifts-this-season\/#article","isPartOf":{"@id":"https:\/\/asicentral.com\/press-releases\/nationwide-asi-survey-says-more-companies-giving-corporate-gifts-this-season\/"},"author":{"name":"Jim Hollis","@id":"https:\/\/asicentral.com\/#\/schema\/person\/d970b883ca6c4ee22d88412b72ca6281"},"headline":"Nationwide ASI Survey Says More Companies Giving Corporate Gifts This Season","datePublished":"2018-12-05T15:10:55+00:00","dateModified":"2025-07-22T20:21:01+00:00","mainEntityOfPage":{"@id":"https:\/\/asicentral.com\/press-releases\/nationwide-asi-survey-says-more-companies-giving-corporate-gifts-this-season\/"},"wordCount":503,"publisher":{"@id":"https:\/\/asicentral.com\/#organization"},"image":{"@id":"https:\/\/asicentral.com\/press-releases\/nationwide-asi-survey-says-more-companies-giving-corporate-gifts-this-season\/#primaryimage"},"thumbnailUrl":"https:\/\/asicentral.com\/wp-content\/uploads\/2023\/10\/asi-logo-1.jpg","articleSection":["Press Releases"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/asicentral.com\/press-releases\/nationwide-asi-survey-says-more-companies-giving-corporate-gifts-this-season\/","url":"https:\/\/asicentral.com\/press-releases\/nationwide-asi-survey-says-more-companies-giving-corporate-gifts-this-season\/","name":"Nationwide ASI Survey Says More Companies Giving Corporate Gifts This Season &#8226; ASI","isPartOf":{"@id":"https:\/\/asicentral.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/asicentral.com\/press-releases\/nationwide-asi-survey-says-more-companies-giving-corporate-gifts-this-season\/#primaryimage"},"image":{"@id":"https:\/\/asicentral.com\/press-releases\/nationwide-asi-survey-says-more-companies-giving-corporate-gifts-this-season\/#primaryimage"},"thumbnailUrl":"https:\/\/asicentral.com\/wp-content\/uploads\/2023\/10\/asi-logo-1.jpg","datePublished":"2018-12-05T15:10:55+00:00","dateModified":"2025-07-22T20:21:01+00:00","breadcrumb":{"@id":"https:\/\/asicentral.com\/press-releases\/nationwide-asi-survey-says-more-companies-giving-corporate-gifts-this-season\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/asicentral.com\/press-releases\/nationwide-asi-survey-says-more-companies-giving-corporate-gifts-this-season\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/asicentral.com\/press-releases\/nationwide-asi-survey-says-more-companies-giving-corporate-gifts-this-season\/#primaryimage","url":"https:\/\/asicentral.com\/wp-content\/uploads\/2023\/10\/asi-logo-1.jpg","contentUrl":"https:\/\/asicentral.com\/wp-content\/uploads\/2023\/10\/asi-logo-1.jpg","width":1218,"height":663,"caption":"ASI logo"},{"@type":"BreadcrumbList","@id":"https:\/\/asicentral.com\/press-releases\/nationwide-asi-survey-says-more-companies-giving-corporate-gifts-this-season\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/asicentral.com\/"},{"@type":"ListItem","position":2,"name":"Nationwide ASI Survey Says More Companies Giving Corporate Gifts This Season"}]},{"@type":"WebSite","@id":"https:\/\/asicentral.com\/#website","url":"https:\/\/asicentral.com\/","name":"ASI","description":"","publisher":{"@id":"https:\/\/asicentral.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/asicentral.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/asicentral.com\/#organization","name":"ASI","url":"https:\/\/asicentral.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/asicentral.com\/#\/schema\/logo\/image\/","url":"https:\/\/asicentral.com\/wp-content\/uploads\/2023\/09\/asi-logo.svg","contentUrl":"https:\/\/asicentral.com\/wp-content\/uploads\/2023\/09\/asi-logo.svg","width":1,"height":1,"caption":"ASI"},"image":{"@id":"https:\/\/asicentral.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/adspecialtyinstitute","https:\/\/x.com\/asicentral","http:\/\/www.youtube.com\/user\/asicentral","http:\/\/www.linkedin.com\/company\/asi","http:\/\/www.instagram.com\/asicentral"]},{"@type":"Person","@id":"https:\/\/asicentral.com\/#\/schema\/person\/d970b883ca6c4ee22d88412b72ca6281","name":"Jim Hollis","url":"https:\/\/asicentral.com\/author\/jhollisasicentral-com\/"}]}},"_links":{"self":[{"href":"https:\/\/asicentral.com\/wp-json\/wp\/v2\/posts\/2008","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/asicentral.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/asicentral.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/asicentral.com\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/asicentral.com\/wp-json\/wp\/v2\/comments?post=2008"}],"version-history":[{"count":0,"href":"https:\/\/asicentral.com\/wp-json\/wp\/v2\/posts\/2008\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/asicentral.com\/wp-json\/wp\/v2\/media\/1482"}],"wp:attachment":[{"href":"https:\/\/asicentral.com\/wp-json\/wp\/v2\/media?parent=2008"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/asicentral.com\/wp-json\/wp\/v2\/categories?post=2008"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/asicentral.com\/wp-json\/wp\/v2\/tags?post=2008"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}