{"id":2003,"date":"2019-01-22T10:46:51","date_gmt":"2019-01-22T15:46:51","guid":{"rendered":"https:\/\/asi2.wpenginepowered.com\/uncategorized\/asis-latest-global-advertising-study-proves-value-and-effectiveness-of-promo-products\/"},"modified":"2025-07-22T16:09:15","modified_gmt":"2025-07-22T20:09:15","slug":"asi-s-latest-global-advertising-study-proves-value-and-effectiveness-of-promo-products","status":"publish","type":"post","link":"https:\/\/asicentral.com\/press-releases\/asi-s-latest-global-advertising-study-proves-value-and-effectiveness-of-promo-products\/","title":{"rendered":"ASI’s Latest Global Advertising Study Proves Value And Effectiveness Of Promo Products"},"content":{"rendered":"

Research says consumers more likely to have positive opinion of promos over internet advertising<\/em><\/p>\n

TREVOSE, PA \u2013 January 22, 2019 \u2013\u00a0<\/strong>The\u00a0Advertising Specialty Institute\u00ae<\/sup>\u00a0(ASI) today released groundbreaking global research proving promotional products deliver commanding advertiser recall among 85% of consumers surveyed.<\/p>\n

Further, the 2019 edition of the\u00a0ASI Global Ad Impressions Study\u00a0shows consumers are nearly 2.5 times more likely to have a positive opinion of promotional products compared to internet advertising. Plus, the study proves promo products offer a strong rate of return on investment (ROI), with the cost per impression (CPI) as low as 1\/10 of one cent, lower than nearly any other advertising medium, making it an attractive choice for smaller businesses lacking large advertising budgets.<\/p>\n

The study, conducted by the ASI Market Research team, gives ASI members powerful data proving that promo products are the most high-impact, cost-effective advertising medium around. Study findings were based on thousands of online surveys of consumers in the U.S., Canada, Mexico and parts of Europe.<\/p>\n

\u201cWith our latest study, ASI solidifies our position as the industry leader in providing global research that helps distributors worldwide provide indisputable evidence to clients of the power, reach and enduring popularity of logoed promotional products,\u201d said Timothy M. Andrews, president and chief executive officer of ASI. \u201cAnd, advertising myths to the contrary, ASI\u2019s study proves that consumers under 55 actually prefer promo products over all other mediums, including newspapers, radio, magazines, television, internet and mobile.\u201d<\/p>\n

ASI\u2019s global ad study provides proof of promotional products\u2019 reach, consumers\u2019 perceptions of them, how branded products influence buying decisions and products\u2019 impact on consumer opinions of the advertiser, with data showing the average household in the U.S. owns 30 promotional items. Gen X-led households own an average of 34 items, followed by millennials with 30 and baby boomers with 28.<\/p>\n

\u201cThe ubiquity of promotional products in America is staggering,\u201d says Nate Kucsma, executive director of research and corporate marketing at ASI. \u201cJust think about it: If there are 120 million households in America, that means there are over three billion company logos floating around the U.S. at any given time.\u201d<\/p>\n

ASI\u2019s research studies are the most influential in the industry, continuously cited throughout the B-to-B industry and across the advertising and marketing spectrum. Highlights from ASI\u2019s 2019 ad study include:<\/p>\n