{"id":1992,"date":"2019-04-26T11:55:44","date_gmt":"2019-04-26T15:55:44","guid":{"rendered":"https:\/\/asi2.wpenginepowered.com\/uncategorized\/asis-advantages-magazine-releases-2019-regional-promo-products-sales-report\/"},"modified":"2025-07-22T16:05:31","modified_gmt":"2025-07-22T20:05:31","slug":"asi-s-advantages-magazine-releases-2019-regional-promo-products-sales-report","status":"publish","type":"post","link":"https:\/\/asicentral.com\/press-releases\/asi-s-advantages-magazine-releases-2019-regional-promo-products-sales-report\/","title":{"rendered":"ASI\u2019s Advantages Magazine Releases 2019 Regional Promo Products Sales Report"},"content":{"rendered":"

South leads the nation with promo sales of $9 billion; The West overtakes the East as second-largest promo region in the U.S.<\/em><\/p>\n

TREVOSE, PA \u2013 April 18, 2019 \u2013\u00a0<\/strong>The annual\u00a0Promotional Products State and Regional Sales Report\u00a0released today by Advantages\u00ae<\/sup>\u00a0magazine shows the promo industry enjoyed its strongest annual growth in five years, increasing by 4.9% for a total of $24.7 billion in 2018, with the South and West posting sizable gains, the East and Midwest ticking up and several states boasting notable sales increases.<\/p>\n

\u201cEveryone in the industry should be encouraged by the continued power of promotional products affirmed by Advantages\u2019 regional sales report,\u201d said Editor-in-Chief C.J. Mittica (@CJ_Advantages). \u201cOur research shows that major economies in states like New York and Michigan are on the mend, while Texas and Florida have left extraordinary challenges behind after suffering through historic hurricanes. And while a looming trade war with China has everyone on edge, so far the threat of tariffs hasn\u2019t impacted our industry.\u201d<\/p>\n

Advantages, published by the\u00a0Advertising Specialty Institute\u00ae<\/sup>(ASI), is the leading B-to-B publication for distributor salespeople in the promotional products industry. The best-known corporations in the world, along with schools, healthcare companies, financial institutions and nonprofits, rely on promo products like branded T-shirts, mugs and caps to advertise their brand, thank employees and clients and promote their events.<\/p>\n

The special issue also identifies the latest promo trends and markets, along with a Hot List of products to pitch end-buyers, like reversible umbrellas and tech accessories in the Midwest, where half the counties have gotten younger this decade, fueling Rust Belt optimism.<\/p>\n

\u201cInformation is power, and distributors should use our data to help target new clients and uncover new products that can help them grow their business,\u201d said Mittica. \u201cOur stats can also help small businesses create a blueprint for future growth. If you\u2019re in a region where promo sales are shrinking, it\u2019s time to plan accordingly, diversify your client base and take proactive measures. If you\u2019re in an area that\u2019s growing, we help explain ways to take full advantage of every opportunity.\u201d<\/p>\n

Highlights from the report include:<\/p>\n