{"id":1984,"date":"2019-07-09T09:57:45","date_gmt":"2019-07-09T09:57:45","guid":{"rendered":"https:\/\/asi2.wpenginepowered.com\/uncategorized\/asi-unveils-latest-user-friendly-upgrades-to-esp-design-features\/"},"modified":"2025-07-22T16:16:04","modified_gmt":"2025-07-22T20:16:04","slug":"asi-unveils-latest-user-friendly-upgrades-to-esp-design-features","status":"publish","type":"post","link":"https:\/\/asicentral.com\/press-releases\/asi-unveils-latest-user-friendly-upgrades-to-esp-design-features\/","title":{"rendered":"ASI Unveils Latest User-Friendly Upgrades To ESP Design Features"},"content":{"rendered":"<p><em>Quickly, easily create professional-looking virtual samples without a designer<\/em><\/p>\n<p><strong>TREVOSE, PA \u2013 July 8, 2019 \u2013\u00a0<\/strong>The\u00a0Advertising Specialty Institute<sup>\u00ae<\/sup>\u00a0(ASI) today unveiled its latest, user-friendly upgrades to design options in ESP<sup>\u00ae<\/sup>, including its virtual-sample tool, improved artwork creation and ESP Presentation features, providing distributors with an easy platform to create presentation-ready art.<\/p>\n<p>Distributor sales reps can add logos or create designs on tens of thousands of products. Plus, they can save their designs to their client\u2019s file using ASI\u2019s Customer Relationship Management (CRM) tool, making it a snap to find designs when ordering or reordering more products. Distributors can also download and email a vector image of new designs, so clients can base buying decisions on high-quality visuals.<\/p>\n<ul>\n<li><strong>Create designs for clients<\/strong>\u00a0by adding multiple images, text boxes, shapes and clip art to any product<\/li>\n<li><strong>Rotate images and apply filters<\/strong>\u00a0with a single click<\/li>\n<li><strong>Change a product color<\/strong>\u00a0without losing the design in progress<\/li>\n<li><strong>Ensure color consistency<\/strong>\u00a0with custom colors<\/li>\n<\/ul>\n<p>Any of nearly 200,000 products highlighted with a \u201cV\u201d symbol in ASI\u2019s ESP, the largest searchable business platform in the $24.7 billion promotional products industry, can be transformed into a virtual sample with one click.<\/p>\n<p>\u201cASI\u2019s new virtual-sample tool is a terrific resource for distributors, allowing them to bring products to life and help their customers visualize their logo or message without having to bring in a designer,\u201d said Bob DeFord, ASI\u2019s senior vice president of distributor sales and marketing. \u201cOur latest online improvements, along with coming updates to ESP Presentations, are sure to simplify the workweek, leaving distributors more time to close sales.\u201d<\/p>\n<p>Distributors and suppliers can also join an interactive ESP demo at\u00a0ASI Chicago, taking place Wednesday, July 10, and Thursday, July 11, at booth 1037. ASI will demo its virtual-sample tool along with updates to its ESP Presentations tool. ASI representatives will also be on-hand to explain new ESP features like PrintGizmo, a free, value-added benefit for ESP users that connects ASI distributor members with high-quality, competitively priced printers, enabling them to efficiently source catalogs or custom print products from a larger pool of providers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quickly, easily create professional-looking virtual samples without a designer TREVOSE, PA \u2013 July 8, 2019 \u2013\u00a0The\u00a0Advertising Specialty Institute\u00ae\u00a0(ASI) today unveiled&#8230;<\/p>\n","protected":false},"author":10,"featured_media":1482,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-1984","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>ASI Unveils Latest User-Friendly Upgrades To ESP Design Features &#8226; ASI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/asicentral.com\/press-releases\/asi-unveils-latest-user-friendly-upgrades-to-esp-design-features\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ASI Unveils Latest User-Friendly Upgrades To ESP Design Features\" \/>\n<meta property=\"og:description\" content=\"Quickly, easily create professional-looking virtual samples without a designer TREVOSE, PA \u2013 July 8, 2019 \u2013\u00a0The\u00a0Advertising Specialty Institute\u00ae\u00a0(ASI) today unveiled...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/asicentral.com\/press-releases\/asi-unveils-latest-user-friendly-upgrades-to-esp-design-features\/\" \/>\n<meta property=\"og:site_name\" content=\"ASI\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/adspecialtyinstitute\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-09T09:57:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-22T20:16:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/asicentral.com\/wp-content\/uploads\/2023\/10\/asi-logo-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1218\" \/>\n\t<meta property=\"og:image:height\" content=\"663\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jim Hollis\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@asicentral\" \/>\n<meta name=\"twitter:site\" content=\"@asicentral\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jim Hollis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-unveils-latest-user-friendly-upgrades-to-esp-design-features\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-unveils-latest-user-friendly-upgrades-to-esp-design-features\\\/\"},\"author\":{\"name\":\"Jim Hollis\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/#\\\/schema\\\/person\\\/d970b883ca6c4ee22d88412b72ca6281\"},\"headline\":\"ASI Unveils Latest User-Friendly Upgrades To ESP Design Features\",\"datePublished\":\"2019-07-09T09:57:45+00:00\",\"dateModified\":\"2025-07-22T20:16:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-unveils-latest-user-friendly-upgrades-to-esp-design-features\\\/\"},\"wordCount\":355,\"publisher\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-unveils-latest-user-friendly-upgrades-to-esp-design-features\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/asicentral.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/asi-logo-1.jpg\",\"articleSection\":[\"Press Releases\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-unveils-latest-user-friendly-upgrades-to-esp-design-features\\\/\",\"url\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-unveils-latest-user-friendly-upgrades-to-esp-design-features\\\/\",\"name\":\"ASI Unveils Latest User-Friendly Upgrades To ESP Design Features &#8226; 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