{"id":1982,"date":"2019-07-12T14:47:26","date_gmt":"2019-07-12T14:47:26","guid":{"rendered":"https:\/\/asi2.wpenginepowered.com\/uncategorized\/tedx-speaker-luke-williams-challenges-asi-chicago-audience-to-embrace-change-and-innovation\/"},"modified":"2025-07-22T16:21:33","modified_gmt":"2025-07-22T20:21:33","slug":"tedx-speaker-luke-williams-challenges-asi-chicago-audience-to-embrace-change-and-innovation","status":"publish","type":"post","link":"https:\/\/asicentral.com\/press-releases\/tedx-speaker-luke-williams-challenges-asi-chicago-audience-to-embrace-change-and-innovation\/","title":{"rendered":"TEDx Speaker Luke Williams Challenges ASI Chicago Audience To Embrace Change And Innovation"},"content":{"rendered":"

Keynote one of many business-building opportunities at promo\u2019s largest trade show of summer<\/em><\/p>\n

TREVOSE, PA \u2013 July 11, 2019 \u2013\u00a0<\/strong>TEDx speaker and expert on disruptive innovation Luke Williams challenged an audience of entrepreneurs and small-business owners at a trade show hosted by the\u00a0Advertising Specialty Institute\u00ae<\/sup>(ASI) to escape old ideas and embrace innovation to compete and thrive in today\u2019s fast-paced business world.<\/p>\n

\u201cThere\u2019s nothing wrong with the ideas in the promotional products industry,\u201d Williams told suppliers, distributors and decorators in the $24.7 billion promotional products industry on the last day of\u00a0ASI Show\u00ae<\/sup>\u00a0Chicago. \u201cDoes that mean they shouldn\u2019t be challenged or changed? The ideas you\u2019re using every day to think about your clients and the future \u2013 they\u2019re the most important assets you own.\u201d<\/p>\n

ASI Chicago at the McCormick Place convention center opened Tuesday and closed Thursday, and was attended by 580 exhibitors, up 3%, and including 109 new to Chicago, up from 99 in 2018. Attendees came from 43 states and 12 countries, including 1,332 from Illinois, 240 women-owned companies and 239 minority-owned companies. All told, 3,744 distributors browsed a busy show floor and took advantage of free education, networking and fun activities.<\/p>\n

According to ASI\u2019s\u00a0Advantages magazine, promo companies in the Midwest sold a total of $5 billion worth of promotional products in 2018, 3% more over 2017. Illinois follows closely behind Ohio, leading the Midwest region with $821 million in annual promo sales.<\/p>\n

Also at the show, 19 distributors \u2013 14 of which are top 40 companies, including HALO Branded Solutions, Proforma, Taylor Communications, Geiger, AIA Corporation, American Solutions for Business, iPROMOTEu, Kaeser & Blair, Safeguard and more \u2013 chose ASI Chicago, the largest promotional products trade show of the summer, to bring groups or host their sales meetings.<\/p>\n

In his keynote, Williams said companies that fail to innovate or only embrace incremental change, may get stuck in a commodity trap, up against constant price pressures. \u201cThe work of disruption is doing the work of crisis without the crisis \u2013 when there\u2019s no justified reason for doing it today,\u201d he said.<\/p>\n

The audience raved about the keynote, eager to put Williams\u2019 ideas into practice at their own companies.<\/p>\n

\u201cHe really made me think about and assess the things we are currently doing as a business, and to not be afraid of new opportunities that, if added in correctly, could really take your business to the next level,\u201d said distributor Barbara Garvey, of Garvey\u2019s Office Products (asi\/548050).<\/p>\n

James Pederson, of Yours Truly Marketing Incentives (asi\/365490), said, \u201cLuke Williams\u2019 innovation piece was just incredible in regard to what the industry needs to do in taking a new approach, and to just always challenge yourself daily. Don\u2019t be afraid of new ideas.\u201d<\/p>\n

The show also featured a motivational breakfast with Boston Marathon bombing survivor Heather Abbott, who inspired attendees with her incredible story of triumphing over horrific injuries, losing a leg, finding purpose in life and paying it forward through the Heather Abbott Foundation, which raises funds for customized prostheses for those who have suffered limb loss after traumatic circumstances. To date, the foundation has raised more than $1 million and given out 28 prosthetic limbs. \u201cWe\u2019ve really had the opportunity to make a difference in people\u2019s lives,\u201d Abbott said.<\/p>\n

ASI president and CEO Timothy M. Andrews was gratified so many people were motivated and buoyed by the keynote speakers. \u201cIn today\u2019s digital world, when we\u2019re increasingly glued to our devices, it\u2019s wonderful to provide a space where people can come together to hear stories that touch their hearts and make them think,\u201d Andrews said.<\/p>\n

Rita Ugianskis-Fishman, senior vice president and general manager of ASI Show, said she was thrilled with the response to ASI\u2019s last large trade show of the season and is already planning to wow attendees at ASI\u2019s 2020 shows in Orlando, its new location in Fort Worth, and Chicago. Registration opens in early August.<\/p>\n

\u201cTo further add to the show experience, we even offered beer tastings and popcorn from favorite Chicago-area hot spots right on the show floor, providing a much-needed break, along with the ever-popular New Product Preview Reception, which drew over 200 distributors,\u201d said Ugianskis-Fishman, adding that the show also offered an expanded Fashion Zone that showcased the latest wearables and included presentations by apparel experts. \u201cThat\u2019s why people keep returning to ASI Chicago \u2013 because we\u2019re continually innovating.\u201d<\/p>\n

Numerous show-goers took advantage of ASI\u2019s plentiful networking opportunities, with 324 party-goers enjoying a gorgeous summer night at the ASI Bash at I|O Godfrey, Chicago\u2019s largest indoor-outdoor rooftop lounge at the Godfrey Hotel.<\/p>\n

Exhibitors at ASI Chicago were happy with steady traffic and engaged distributors. \u201cASI Chicago pulls a large audience, which is wonderful for us,\u201d said David Mikulecky, of Orbus Exhibit & Display Group (asi\/75209). \u201cIt offers us a great opportunity to meet new customers, put a face to a name with a lot of people you only speak to over the phone, and is a fantastic way to introduce new products.\u201d<\/p>\n

Distributors enjoyed meeting new suppliers and learning fresh marketing ideas. \u201cI come to the Chicago show because it\u2019s great for idea generation and sourcing new products,\u201d said Kirk Meyer, of Meyer Dunlop Group (asi\/268990).<\/p>\n

Ruth Ann Pederson, of Yours Truly Marketing Incentives said, \u201cI attended Orlando, Fort Worth and now, Chicago. Attending all three shows sets me up for a great year. ASI Chicago allows me to identify the products I\u2019ll need for the fourth quarter and holiday season. Thank you, ASI Show, for making my business successful!\u201d<\/p>\n

And on Wednesday, at a prestigious black-tie event at the Theater on the Lake event space that attracted 421 of the industry\u2019s top leaders and companies, ASI announced the winners of the\u00a02019 Counselor\u00ae<\/sup>\u00a0Awards, including HALO Branded Solutions CEO Marc Simon as Person of the Year and Tom Hung and Michael Hung of Hong Kong-based manufacturer Headwind Group as International Persons of the Year.<\/p>\n","protected":false},"excerpt":{"rendered":"

Keynote one of many business-building opportunities at promo\u2019s largest trade show of summer TREVOSE, PA \u2013 July 11, 2019 \u2013\u00a0TEDx…<\/p>\n","protected":false},"author":10,"featured_media":1482,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-1982","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases"],"acf":[],"yoast_head":"\nTEDx Speaker Luke Williams Challenges ASI Chicago Audience To Embrace Change And Innovation • ASI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/asicentral.com\/press-releases\/tedx-speaker-luke-williams-challenges-asi-chicago-audience-to-embrace-change-and-innovation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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