{"id":1976,"date":"2019-09-30T10:25:08","date_gmt":"2019-09-30T14:25:08","guid":{"rendered":"https:\/\/asi2.wpenginepowered.com\/uncategorized\/asis-2020-brand-building-media-planner-for-suppliers-now-available\/"},"modified":"2025-07-22T16:05:08","modified_gmt":"2025-07-22T20:05:08","slug":"asi-s-2020-brand-building-media-planner-for-suppliers-now-available","status":"publish","type":"post","link":"https:\/\/asicentral.com\/press-releases\/asi-s-2020-brand-building-media-planner-for-suppliers-now-available\/","title":{"rendered":"ASI&#8217;s 2020 Brand-Building Media Planner for Suppliers Now Available"},"content":{"rendered":"<p><em>Latest advertising opportunities across ESP, print, digital, video, content marketing, shows and more<\/em><\/p>\n<p><strong>TREVOSE, PA \u2013 September 27, 2019 \u2013\u00a0<\/strong>The\u00a0Advertising Specialty Institute<sup>\u00ae<\/sup>\u00a0(ASI) today announced the availability of its\u00a02020 Media Planner, a dynamic portfolio of advertising and marketing opportunities that deliver a wealth of powerful, integrated media solutions to suppliers.<\/p>\n<p>\u201cIn today\u2019s rapidly changing world, suppliers need to reach distributors across multiple platforms,\u201d said Gene Rahill, ASI\u2019s senior vice president of supplier sales and marketing. \u201cASI\u2019s 2020 Media Planner is packed with at-a-glance advertising and marketing strategies to help suppliers target the widest possible audience\u00a0<strong>\u2013\u00a0<\/strong>the most extensive audience reach of any of our competitors.\u201d<\/p>\n<p>A digital version of ASI\u2019s 2020 Media Planner is available on the\u00a0ASI Advertising\u00a0website and print copies are available through a supplier\u2019s dedicated sales representative.<\/p>\n<p>The Media Planner is divided into color-coded sections that map out multiple ways to attract distributor eyes across print, digital, ESP<sup>\u00ae<\/sup>, social media, sponsorships and live shows and events, aggregated by month to help suppliers organize their 2020 marketing plan.<\/p>\n<p>Fresh opportunities showcased in the 2020 Media Planner include:<\/p>\n<ul>\n<li><strong>Supplier Stores in ESP.<\/strong>\u00a0Distributors can learn about supplier products, watch videos, view catalogs and sales tools and link to product listings.<\/li>\n<li><strong>EmailExpress\u2122 Lead Nurturing.\u00a0<\/strong>Highly targeted email marketing with follow-up to prospects enticed by supplier products.<\/li>\n<li><strong>Mobile Retargeting.\u00a0<\/strong>Reach distributors as they move from their laptops to their mobile devices.<\/li>\n<li><strong>Brand Pay for Placement.\u00a0<\/strong>An advertising solution within ESP that gives apparel mills and retail brands valuable product placement.<\/li>\n<\/ul>\n<p>Suppliers can take advantage of numerous ad spots in ESP (the industry\u2019s number-one product sourcing tool in the $24.7 billion industry promotional products industry, with 2.7 million+ searches per month) and across two award-winning print magazines, six e-newsletters and four catalogs(along with 265,000 monthly page views).<\/p>\n<p>Plus, the team at ASI Creative Labs (asicreativelabs.com) can help suppliers build their brand and drive sales through engaging content such as videos, infographics, sponsored webinars and more.<\/p>\n<p>ASI advertising fast facts:<\/p>\n<ul>\n<li><strong>ASI media offerings\u00a0<\/strong>Counselor<sup>\u00ae<\/sup>, Advantages<sup>\u00ae<\/sup>\u00a0and SGR Online reach approximately 100,000 industry professionals each month.<\/li>\n<li><strong>ASI catalogs\u00a0<\/strong>provide multiple ad formats and sales tools to target 1.4 million end-buyer clients.<\/li>\n<li><strong>ESP digital opportunities<\/strong>\u00a0like pay for Placement and ESP Websites deliver a combined 3.5 million monthly page views.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Latest advertising opportunities across ESP, print, digital, video, content marketing, shows and more TREVOSE, PA \u2013 September 27, 2019 \u2013\u00a0The\u00a0Advertising&#8230;<\/p>\n","protected":false},"author":10,"featured_media":1482,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-1976","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>ASI&#039;s 2020 Brand-Building Media Planner for Suppliers Now Available &#8226; ASI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/asicentral.com\/press-releases\/asi-s-2020-brand-building-media-planner-for-suppliers-now-available\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ASI&#039;s 2020 Brand-Building Media Planner for Suppliers Now Available\" \/>\n<meta property=\"og:description\" content=\"Latest advertising opportunities across ESP, print, digital, video, content marketing, shows and more TREVOSE, PA \u2013 September 27, 2019 \u2013\u00a0The\u00a0Advertising...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/asicentral.com\/press-releases\/asi-s-2020-brand-building-media-planner-for-suppliers-now-available\/\" \/>\n<meta property=\"og:site_name\" content=\"ASI\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/adspecialtyinstitute\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-30T14:25:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-22T20:05:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/asicentral.com\/wp-content\/uploads\/2023\/10\/asi-logo-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1218\" \/>\n\t<meta property=\"og:image:height\" content=\"663\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jim Hollis\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@asicentral\" \/>\n<meta name=\"twitter:site\" content=\"@asicentral\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jim Hollis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-s-2020-brand-building-media-planner-for-suppliers-now-available\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-s-2020-brand-building-media-planner-for-suppliers-now-available\\\/\"},\"author\":{\"name\":\"Jim Hollis\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/#\\\/schema\\\/person\\\/d970b883ca6c4ee22d88412b72ca6281\"},\"headline\":\"ASI&#8217;s 2020 Brand-Building Media Planner for Suppliers Now Available\",\"datePublished\":\"2019-09-30T14:25:08+00:00\",\"dateModified\":\"2025-07-22T20:05:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-s-2020-brand-building-media-planner-for-suppliers-now-available\\\/\"},\"wordCount\":381,\"publisher\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-s-2020-brand-building-media-planner-for-suppliers-now-available\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/asicentral.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/asi-logo-1.jpg\",\"articleSection\":[\"Press Releases\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-s-2020-brand-building-media-planner-for-suppliers-now-available\\\/\",\"url\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-s-2020-brand-building-media-planner-for-suppliers-now-available\\\/\",\"name\":\"ASI's 2020 Brand-Building Media Planner for Suppliers Now Available &#8226; ASI\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-s-2020-brand-building-media-planner-for-suppliers-now-available\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-s-2020-brand-building-media-planner-for-suppliers-now-available\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/asicentral.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/asi-logo-1.jpg\",\"datePublished\":\"2019-09-30T14:25:08+00:00\",\"dateModified\":\"2025-07-22T20:05:08+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-s-2020-brand-building-media-planner-for-suppliers-now-available\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-s-2020-brand-building-media-planner-for-suppliers-now-available\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-s-2020-brand-building-media-planner-for-suppliers-now-available\\\/#primaryimage\",\"url\":\"https:\\\/\\\/asicentral.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/asi-logo-1.jpg\",\"contentUrl\":\"https:\\\/\\\/asicentral.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/asi-logo-1.jpg\",\"width\":1218,\"height\":663,\"caption\":\"ASI logo\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-s-2020-brand-building-media-planner-for-suppliers-now-available\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/asicentral.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"ASI&#8217;s 2020 Brand-Building Media Planner for Suppliers Now Available\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/#website\",\"url\":\"https:\\\/\\\/asicentral.com\\\/\",\"name\":\"ASI\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/asicentral.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/#organization\",\"name\":\"ASI\",\"url\":\"https:\\\/\\\/asicentral.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/asicentral.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/asi-logo.svg\",\"contentUrl\":\"https:\\\/\\\/asicentral.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/asi-logo.svg\",\"width\":1,\"height\":1,\"caption\":\"ASI\"},\"image\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/adspecialtyinstitute\",\"https:\\\/\\\/x.com\\\/asicentral\",\"http:\\\/\\\/www.youtube.com\\\/user\\\/asicentral\",\"http:\\\/\\\/www.linkedin.com\\\/company\\\/asi\",\"http:\\\/\\\/www.instagram.com\\\/asicentral\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/#\\\/schema\\\/person\\\/d970b883ca6c4ee22d88412b72ca6281\",\"name\":\"Jim Hollis\",\"url\":\"https:\\\/\\\/asicentral.com\\\/author\\\/jhollisasicentral-com\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"ASI's 2020 Brand-Building Media Planner for Suppliers Now Available &#8226; ASI","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/asicentral.com\/press-releases\/asi-s-2020-brand-building-media-planner-for-suppliers-now-available\/","og_locale":"en_US","og_type":"article","og_title":"ASI's 2020 Brand-Building Media Planner for Suppliers Now Available","og_description":"Latest advertising opportunities across ESP, print, digital, video, content marketing, shows and more TREVOSE, PA \u2013 September 27, 2019 \u2013\u00a0The\u00a0Advertising...","og_url":"https:\/\/asicentral.com\/press-releases\/asi-s-2020-brand-building-media-planner-for-suppliers-now-available\/","og_site_name":"ASI","article_publisher":"https:\/\/www.facebook.com\/adspecialtyinstitute","article_published_time":"2019-09-30T14:25:08+00:00","article_modified_time":"2025-07-22T20:05:08+00:00","og_image":[{"width":1218,"height":663,"url":"https:\/\/asicentral.com\/wp-content\/uploads\/2023\/10\/asi-logo-1.jpg","type":"image\/jpeg"}],"author":"Jim Hollis","twitter_card":"summary_large_image","twitter_creator":"@asicentral","twitter_site":"@asicentral","twitter_misc":{"Written by":"Jim Hollis","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/asicentral.com\/press-releases\/asi-s-2020-brand-building-media-planner-for-suppliers-now-available\/#article","isPartOf":{"@id":"https:\/\/asicentral.com\/press-releases\/asi-s-2020-brand-building-media-planner-for-suppliers-now-available\/"},"author":{"name":"Jim Hollis","@id":"https:\/\/asicentral.com\/#\/schema\/person\/d970b883ca6c4ee22d88412b72ca6281"},"headline":"ASI&#8217;s 2020 Brand-Building Media Planner for Suppliers Now Available","datePublished":"2019-09-30T14:25:08+00:00","dateModified":"2025-07-22T20:05:08+00:00","mainEntityOfPage":{"@id":"https:\/\/asicentral.com\/press-releases\/asi-s-2020-brand-building-media-planner-for-suppliers-now-available\/"},"wordCount":381,"publisher":{"@id":"https:\/\/asicentral.com\/#organization"},"image":{"@id":"https:\/\/asicentral.com\/press-releases\/asi-s-2020-brand-building-media-planner-for-suppliers-now-available\/#primaryimage"},"thumbnailUrl":"https:\/\/asicentral.com\/wp-content\/uploads\/2023\/10\/asi-logo-1.jpg","articleSection":["Press Releases"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/asicentral.com\/press-releases\/asi-s-2020-brand-building-media-planner-for-suppliers-now-available\/","url":"https:\/\/asicentral.com\/press-releases\/asi-s-2020-brand-building-media-planner-for-suppliers-now-available\/","name":"ASI's 2020 Brand-Building Media Planner for Suppliers Now Available &#8226; ASI","isPartOf":{"@id":"https:\/\/asicentral.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/asicentral.com\/press-releases\/asi-s-2020-brand-building-media-planner-for-suppliers-now-available\/#primaryimage"},"image":{"@id":"https:\/\/asicentral.com\/press-releases\/asi-s-2020-brand-building-media-planner-for-suppliers-now-available\/#primaryimage"},"thumbnailUrl":"https:\/\/asicentral.com\/wp-content\/uploads\/2023\/10\/asi-logo-1.jpg","datePublished":"2019-09-30T14:25:08+00:00","dateModified":"2025-07-22T20:05:08+00:00","breadcrumb":{"@id":"https:\/\/asicentral.com\/press-releases\/asi-s-2020-brand-building-media-planner-for-suppliers-now-available\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/asicentral.com\/press-releases\/asi-s-2020-brand-building-media-planner-for-suppliers-now-available\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/asicentral.com\/press-releases\/asi-s-2020-brand-building-media-planner-for-suppliers-now-available\/#primaryimage","url":"https:\/\/asicentral.com\/wp-content\/uploads\/2023\/10\/asi-logo-1.jpg","contentUrl":"https:\/\/asicentral.com\/wp-content\/uploads\/2023\/10\/asi-logo-1.jpg","width":1218,"height":663,"caption":"ASI logo"},{"@type":"BreadcrumbList","@id":"https:\/\/asicentral.com\/press-releases\/asi-s-2020-brand-building-media-planner-for-suppliers-now-available\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/asicentral.com\/"},{"@type":"ListItem","position":2,"name":"ASI&#8217;s 2020 Brand-Building Media Planner for Suppliers Now Available"}]},{"@type":"WebSite","@id":"https:\/\/asicentral.com\/#website","url":"https:\/\/asicentral.com\/","name":"ASI","description":"","publisher":{"@id":"https:\/\/asicentral.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/asicentral.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/asicentral.com\/#organization","name":"ASI","url":"https:\/\/asicentral.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/asicentral.com\/#\/schema\/logo\/image\/","url":"https:\/\/asicentral.com\/wp-content\/uploads\/2023\/09\/asi-logo.svg","contentUrl":"https:\/\/asicentral.com\/wp-content\/uploads\/2023\/09\/asi-logo.svg","width":1,"height":1,"caption":"ASI"},"image":{"@id":"https:\/\/asicentral.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/adspecialtyinstitute","https:\/\/x.com\/asicentral","http:\/\/www.youtube.com\/user\/asicentral","http:\/\/www.linkedin.com\/company\/asi","http:\/\/www.instagram.com\/asicentral"]},{"@type":"Person","@id":"https:\/\/asicentral.com\/#\/schema\/person\/d970b883ca6c4ee22d88412b72ca6281","name":"Jim Hollis","url":"https:\/\/asicentral.com\/author\/jhollisasicentral-com\/"}]}},"_links":{"self":[{"href":"https:\/\/asicentral.com\/wp-json\/wp\/v2\/posts\/1976","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/asicentral.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/asicentral.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/asicentral.com\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/asicentral.com\/wp-json\/wp\/v2\/comments?post=1976"}],"version-history":[{"count":0,"href":"https:\/\/asicentral.com\/wp-json\/wp\/v2\/posts\/1976\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/asicentral.com\/wp-json\/wp\/v2\/media\/1482"}],"wp:attachment":[{"href":"https:\/\/asicentral.com\/wp-json\/wp\/v2\/media?parent=1976"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/asicentral.com\/wp-json\/wp\/v2\/categories?post=1976"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/asicentral.com\/wp-json\/wp\/v2\/tags?post=1976"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}