{"id":1972,"date":"2019-11-12T11:33:58","date_gmt":"2019-11-12T16:33:58","guid":{"rendered":"https:\/\/asi2.wpenginepowered.com\/uncategorized\/inspiration-and-information-now-available-in-asis-just-launched-idea-center-in-esp\/"},"modified":"2025-07-22T16:19:23","modified_gmt":"2025-07-22T20:19:23","slug":"inspiration-and-information-now-available-in-asi-s-just-launched-idea-center-in-esp","status":"publish","type":"post","link":"https:\/\/asicentral.com\/press-releases\/inspiration-and-information-now-available-in-asi-s-just-launched-idea-center-in-esp\/","title":{"rendered":"Inspiration And Information Now Available In ASI\u2019s Just-Launched Idea Center In ESP"},"content":{"rendered":"<p><em>Distributors can access award-winning editorial content and videos without leaving ESP<\/em><\/p>\n<p><strong>TREVOSE, PA \u2013 November 12, 2019 \u2013\u00a0<\/strong>The\u00a0Advertising Specialty Institute<sup>\u00ae<\/sup>\u00a0(ASI) today announced the launch of the new Idea Center in ESP<sup>\u00ae<\/sup>, the industry\u2019s number-one business platform, where distributors can find inspiration for promotions or events and browse a trove of stories, tips and strategies from ASI\u2019s award-winning editorial team.<\/p>\n<p>Located on ESP\u2019s main toolbar, the Idea Center is easily accessible as a page where distributors can browse articles, popular search terms and short videos to help find the perfect product for clients. The Idea Center will be refreshed quarterly and updated with new markets to target.<\/p>\n<p>\u201cIn ASI\u2019s brand-new Idea Center, distributors can discover a diverse array of easy-to-read content on the latest product trends along with ways to tap into new markets right in ESP,\u201d said Bob DeFord, ASI\u2019s senior vice president of distributor sales and marketing. \u201cIf you\u2019re struggling to find new product or campaign ideas and need a jolt of inspiration, help is available at the click of a mouse.\u201d<\/p>\n<p>Here\u2019s how the Idea Center works:<\/p>\n<ul>\n<li><strong>Within the Idea Center home page, there are two main sections: Events and Industries<\/strong>. Both sections provide a broad selection of topics. Clicking on a topic thumbnail opens the information page.<\/li>\n<li><strong>On the information page, click on the topic video\u00a0<\/strong>to learn more about the topic selected or narrow your search by clicking on a subcategory.<strong>\u00a0<\/strong>The articles, search terms and videos will load relevant content. Click on the subcategory again to stop filtering by the subcategory.<\/li>\n<li><strong>Click on an article written by a member of ASI\u2019s award-winning editorial team to read it in ESP.\u00a0<\/strong>Popular search terms launch an ESP product search and clicking on a video plays it in a pop-up window.<\/li>\n<\/ul>\n<p>Each event and industry in the Idea Center comes with an overview video where stats from ASI magazine stories are used to illustrate a broad summary of the topic.<\/p>\n<p>\u201cLet\u2019s say distributors are searching for unique sporting event items,\u201d said DeFord. \u201cThey can visit the Idea Center to find trend stories on subjects like women\u2019s World Cup branded merchandise, promo markets to target and branded items popular during the Winter Olympics.\u201d<\/p>\n<p>ASI publications deliver award-winning editorial content to suppliers, distributors, decorators and screen printers throughout the $24.7 billion promotional products industry. In the past decade, ASI magazines have been honored with over 200 journalism awards and remain the only industry publications to ever win a national Jesse H. Neal Award.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Distributors can access award-winning editorial content and videos without leaving ESP TREVOSE, PA \u2013 November 12, 2019 \u2013\u00a0The\u00a0Advertising Specialty Institute\u00ae\u00a0(ASI)&#8230;<\/p>\n","protected":false},"author":10,"featured_media":1482,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-1972","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Inspiration And Information Now Available In ASI\u2019s Just-Launched Idea Center In ESP &#8226; ASI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/asicentral.com\/press-releases\/inspiration-and-information-now-available-in-asi-s-just-launched-idea-center-in-esp\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Inspiration And Information Now Available In ASI\u2019s Just-Launched Idea Center In ESP\" \/>\n<meta property=\"og:description\" content=\"Distributors can access award-winning editorial content and videos without leaving ESP TREVOSE, PA \u2013 November 12, 2019 \u2013\u00a0The\u00a0Advertising Specialty Institute\u00ae\u00a0(ASI)...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/asicentral.com\/press-releases\/inspiration-and-information-now-available-in-asi-s-just-launched-idea-center-in-esp\/\" \/>\n<meta property=\"og:site_name\" content=\"ASI\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/adspecialtyinstitute\" \/>\n<meta property=\"article:published_time\" content=\"2019-11-12T16:33:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-22T20:19:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/asicentral.com\/wp-content\/uploads\/2023\/10\/asi-logo-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1218\" \/>\n\t<meta property=\"og:image:height\" content=\"663\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jim Hollis\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@asicentral\" \/>\n<meta name=\"twitter:site\" content=\"@asicentral\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jim Hollis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/inspiration-and-information-now-available-in-asi-s-just-launched-idea-center-in-esp\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/inspiration-and-information-now-available-in-asi-s-just-launched-idea-center-in-esp\\\/\"},\"author\":{\"name\":\"Jim Hollis\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/#\\\/schema\\\/person\\\/d970b883ca6c4ee22d88412b72ca6281\"},\"headline\":\"Inspiration And Information Now Available In ASI\u2019s Just-Launched Idea Center In ESP\",\"datePublished\":\"2019-11-12T16:33:58+00:00\",\"dateModified\":\"2025-07-22T20:19:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/inspiration-and-information-now-available-in-asi-s-just-launched-idea-center-in-esp\\\/\"},\"wordCount\":433,\"publisher\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/inspiration-and-information-now-available-in-asi-s-just-launched-idea-center-in-esp\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/asicentral.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/asi-logo-1.jpg\",\"articleSection\":[\"Press Releases\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/inspiration-and-information-now-available-in-asi-s-just-launched-idea-center-in-esp\\\/\",\"url\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/inspiration-and-information-now-available-in-asi-s-just-launched-idea-center-in-esp\\\/\",\"name\":\"Inspiration And Information Now Available In ASI\u2019s Just-Launched Idea Center In ESP &#8226; 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