{"id":1967,"date":"2020-01-08T13:07:15","date_gmt":"2020-01-08T13:07:15","guid":{"rendered":"https:\/\/asi2.wpenginepowered.com\/uncategorized\/madeleine-albright-urges-diplomacy-during-asi-orlando-keynote\/"},"modified":"2025-07-22T16:20:32","modified_gmt":"2025-07-22T20:20:32","slug":"madeleine-albright-urges-diplomacy-during-asi-orlando-keynote","status":"publish","type":"post","link":"https:\/\/asicentral.com\/press-releases\/madeleine-albright-urges-diplomacy-during-asi-orlando-keynote\/","title":{"rendered":"Madeleine Albright Urges Diplomacy During ASI Orlando Keynote"},"content":{"rendered":"

Says former Secretary of State: \u201cThe bottom line is there has to be some way to lower the temperature\u201d<\/em><\/p>\n

TREVOSE, PA \u2013 January 6, 2020 \u2013\u00a0<\/strong>Former Secretary of State Madeleine Albright emphasized the importance of diplomacy, teamwork and maintaining an optimistic outlook in challenging times during a frank, wide-ranging Q&A with ASI President and Chief Executive Officer Timothy M. Andrews on the final exhibit day of ASI Show\u00ae<\/sup> Orlando, hosted January 4-6 by the Advertising Specialty Institute\u00ae<\/sup> (ASI) at Florida\u2019s Orange County Convention Center.<\/p>\n

During his hour-long, on-stage interview, Andrews asked the blunt Secretary of State about recent events in the Middle East and what she might advise President Trump, who\u2019s taken a hard line against Iran. \u201cIt\u2019s very hard to walk back what just happened,\u201d she said. \u201cThe president will be operating on the basis of a fear factor and we can\u2019t operate like that. Diplomacy is the bread and butter of how countries talk to each other… We\u2019re in a very dangerous place. The bottom line is there has to be some way to lower the temperature.\u201d<\/p>\n

Albright spoke to an enthusiastic crowd of over 400 small-business owners, sales reps, distributors and exhibitors from throughout the $24.7 billion promotional products industry gathered for the three-day trade show. ASI Orlando attracted exhibitors and distributors from 19 countries and 47 states, including 2,556 attendees from Florida. Plus, 15 distributor companies chose Orlando to host sales meetings, including many Counselor\u00ae<\/sup> Top 40 companies.<\/p>\n

When she was a refugee, Albright said, people would sympathize with her difficult situation but conclude by asking when she would be going back home. Americans, however, would ask when she would become a citizen. \u201cThat\u2019s what made America different from every country in the world,\u201d Albright said.<\/p>\n

In many ways, Albright\u2019s early life bouncing from country to country during a troubled political climate made her uniquely suited to understand America\u2019s role. \u201cIt made me understand the fragility of the society we live in,\u201d she said. \u201cI grew up in an assessment of how foreign policy affected ordinary people. \u2026When the U.S. is absent, terrible things happened.”<\/p>\n

Attendees applauded throughout the keynote, punctuated by Albright\u2019s warmth and humor. \u201cI was just blown away by the keynote,\u201d said Megan Beisser, from AIM Smarter (asi\/522700). \u201cI loved the part where she spoke about how it was a team effort for everything she did at the White House as Secretary of State and I am a big believer of that. For everything I do, it is all about who we have working for us and being proud of what we do.\u201d<\/p>\n

George Kleine, of Florida\u2019s Hobe Sound Beach Shop, said he was so impressed with Albright\u2019s quote about being a working mother, \u201cEvery woman\u2019s middle name is guilt,\u201d that he immediately called his shop to start printing it on T-shirts. \u201cShe was absolutely marvelous,\u201d said Kleine, who attended with his sister, Barb McLaughlin. \u201cIt couldn\u2019t have been better, from start to finish \u2013 her frankness, honesty and sense of humor.\u201d<\/p>\n

ASI\u2019s Orlando show (#asiorlando), the first large industry event of the 2020 selling season, attracted over 4,500 distributor attendees with 515 exhibitors, 63 new to Orlando. ASI successfully responded to supplier requests to reduce the number of non-members and the resulting attendance numbers reflected those efforts.<\/p>\n

\u201cAs times change, success is measured differently,\u201d said Rita Ugianskis-Fishman, senior vice president and general manager of ASI Show. \u201cOver the course of numerous conversations with our supplier and distributor members it became evident that our supplier members are looking to engage with ASI members and fewer non-members. With that in mind, we made a conscious decision with the 2020 show season to focus on attracting even more ASI distributor members and we\u2019re proud that our efforts paid off with a higher percentage of members. We\u2019re also gratified our supplier members were overwhelmingly enthusiastic and happy with the distributors they met.\u201d<\/p>\n

Distributors and suppliers told ASI they loved the three-day show, finding it productive to their business.<\/p>\n

\u201cEvery year that I have come, my sales have increased exponentially,\u201d said distributor Melissa Steindler, from Palm Printing (asi\/302031). \u201cThere have been great suppliers and great products. I highly recommend coming to the ASI Show in the future.\u201d<\/p>\n

\u201cThe show attendance is strong every year, so we keep coming back,\u201d said supplier Joe Fina, from DEVARA (asi\/49470). \u201cWe see existing customers, new customers and launch new products. We make it a point to do all three ASI Shows and we\u2019re always pleased, and we keep coming back. And the hot dogs are good too!\u201d<\/p>\n

ASI show upgraded its show floor experience for 2020 and introduced a new show theme, \u201cDiscovery Starts Here.\u201d<\/p>\n

On Education Day, more than 1,367 businesspeople enjoyed all-new tracks and classes covering myriad subjects like social media, marketing, sales and design. During the New Product Preview Reception, more than 563 people mingled over new supplier products while networking with the day\u2019s education speakers and other distributors.<\/p>\n

At the ASI Show Bash at Universal Studios Florida, over 1,256 people enjoyed the latest attractions, food and entertainment.<\/p>\n","protected":false},"excerpt":{"rendered":"

Says former Secretary of State: \u201cThe bottom line is there has to be some way to lower the temperature\u201d TREVOSE,…<\/p>\n","protected":false},"author":10,"featured_media":1482,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-1967","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases"],"acf":[],"yoast_head":"\nMadeleine Albright Urges Diplomacy During ASI Orlando Keynote • ASI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/asicentral.com\/press-releases\/madeleine-albright-urges-diplomacy-during-asi-orlando-keynote\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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