{"id":1966,"date":"2020-01-08T13:10:55","date_gmt":"2020-01-08T13:10:55","guid":{"rendered":"https:\/\/asi2.wpenginepowered.com\/uncategorized\/asi-announces-new-technology-alliance-with-aim-smarter\/"},"modified":"2025-07-22T13:42:02","modified_gmt":"2025-07-22T17:42:02","slug":"asi-announces-new-technology-alliance-with-aim-smarter","status":"publish","type":"post","link":"https:\/\/asicentral.com\/press-releases\/asi-announces-new-technology-alliance-with-aim-smarter\/","title":{"rendered":"ASI Announces New Technology Alliance With AIM Smarter"},"content":{"rendered":"

AIM chooses ASI\u2019s ESP\u00ae to power its new product platform<\/em><\/p>\n

TREVOSE, PA \u2013 January 6, 2020 \u2013\u00a0<\/strong>The\u00a0Advertising Specialty Institute\u00ae<\/sup>(ASI) today announced that promotional products distributor network AIM Smarter has chosen to power its new product platform with ASI\u2019s ESP, <\/a>the promo industry\u2019s largest, most accurate, e-commerce enabled database.<\/p>\n

AIM and ASI joint members will have access to AIM VIP suppliers and hundreds of thousands of promotional products through ESP, powered by ASI. The integrated product data will streamline business operations, while ESP’s real-time inventory will help eliminate countless phone calls and emails to suppliers.<\/p>\n

This alliance will provide significant benefits, and all AIM distributors will be invited to participate. AIM distributors will also enjoy access to ASI educational marketing materials and numerous new filters to narrow product searches, making it faster and easier for them to find the right product for their buyers.<\/p>\n

\u201cWe\u2019re thrilled AIM chose ASI\u2019s ESP for their distributors, who will enjoy a dramatic expansion across a range of available products and product data, along with thousands of ASI suppliers,\u201d said Bob DeFord, ASI senior vice president of distributor sales and marketing.<\/p>\n

The integration of ASI\u2019s ESP into AIM\u2019s business tools will provide an extension of product data for AIM members. This additional benefit will be available in AIM\u2019s proprietary order processing system, AIM Tech Suite, as well as the AIM Member Portal, CRM, Business Web Sites and Company Store solutions.<\/p>\n

ASI President and Chief Executive Officer Timothy M. Andrews celebrated the alliance with AIM CEO Nichole Stella at a party on Saturday held during ASI Orlando<\/a>, the first large promotional products trade show of the 2020 selling season.<\/p>\n

\u201cAIM has had a long-standing commitment to our distributor network to deliver incredible member benefits and now, through the \u2018Even Better Together\u2019 alliance with ASI, they will have access to all the benefits of membership available through both organizations,\u201d said Stella. \u201cAIM distributors will\u00a0now be able to easily opt into this benefit at unparalleled pricing.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

AIM chooses ASI\u2019s ESP\u00ae to power its new product platform TREVOSE, PA \u2013 January 6, 2020 \u2013\u00a0The\u00a0Advertising Specialty Institute\u00ae(ASI) today…<\/p>\n","protected":false},"author":10,"featured_media":1482,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-1966","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases"],"acf":[],"yoast_head":"\nASI Announces New Technology Alliance With AIM Smarter • ASI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/asicentral.com\/press-releases\/asi-announces-new-technology-alliance-with-aim-smarter\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ASI Announces New Technology Alliance With AIM Smarter\" \/>\n<meta property=\"og:description\" content=\"AIM chooses ASI\u2019s ESP\u00ae to power its new product platform TREVOSE, PA \u2013 January 6, 2020 \u2013\u00a0The\u00a0Advertising Specialty Institute\u00ae(ASI) today...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/asicentral.com\/press-releases\/asi-announces-new-technology-alliance-with-aim-smarter\/\" \/>\n<meta property=\"og:site_name\" content=\"ASI\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/adspecialtyinstitute\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-08T13:10:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-22T17:42:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/asicentral.com\/wp-content\/uploads\/2023\/10\/asi-logo-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1218\" \/>\n\t<meta property=\"og:image:height\" content=\"663\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jim Hollis\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@asicentral\" \/>\n<meta name=\"twitter:site\" content=\"@asicentral\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jim Hollis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-announces-new-technology-alliance-with-aim-smarter\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-announces-new-technology-alliance-with-aim-smarter\\\/\"},\"author\":{\"name\":\"Jim Hollis\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/#\\\/schema\\\/person\\\/d970b883ca6c4ee22d88412b72ca6281\"},\"headline\":\"ASI Announces New Technology Alliance With AIM Smarter\",\"datePublished\":\"2020-01-08T13:10:55+00:00\",\"dateModified\":\"2025-07-22T17:42:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-announces-new-technology-alliance-with-aim-smarter\\\/\"},\"wordCount\":343,\"publisher\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-announces-new-technology-alliance-with-aim-smarter\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/asicentral.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/asi-logo-1.jpg\",\"articleSection\":[\"Press Releases\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-announces-new-technology-alliance-with-aim-smarter\\\/\",\"url\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-announces-new-technology-alliance-with-aim-smarter\\\/\",\"name\":\"ASI Announces New Technology Alliance With AIM Smarter • ASI\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-announces-new-technology-alliance-with-aim-smarter\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-announces-new-technology-alliance-with-aim-smarter\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/asicentral.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/asi-logo-1.jpg\",\"datePublished\":\"2020-01-08T13:10:55+00:00\",\"dateModified\":\"2025-07-22T17:42:02+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-announces-new-technology-alliance-with-aim-smarter\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-announces-new-technology-alliance-with-aim-smarter\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-announces-new-technology-alliance-with-aim-smarter\\\/#primaryimage\",\"url\":\"https:\\\/\\\/asicentral.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/asi-logo-1.jpg\",\"contentUrl\":\"https:\\\/\\\/asicentral.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/asi-logo-1.jpg\",\"width\":1218,\"height\":663,\"caption\":\"ASI logo\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-announces-new-technology-alliance-with-aim-smarter\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/asicentral.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"ASI Announces New Technology Alliance With AIM Smarter\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/#website\",\"url\":\"https:\\\/\\\/asicentral.com\\\/\",\"name\":\"ASI\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/asicentral.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/#organization\",\"name\":\"ASI\",\"url\":\"https:\\\/\\\/asicentral.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/asicentral.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/asi-logo.svg\",\"contentUrl\":\"https:\\\/\\\/asicentral.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/asi-logo.svg\",\"width\":1,\"height\":1,\"caption\":\"ASI\"},\"image\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/adspecialtyinstitute\",\"https:\\\/\\\/x.com\\\/asicentral\",\"http:\\\/\\\/www.youtube.com\\\/user\\\/asicentral\",\"http:\\\/\\\/www.linkedin.com\\\/company\\\/asi\",\"http:\\\/\\\/www.instagram.com\\\/asicentral\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/#\\\/schema\\\/person\\\/d970b883ca6c4ee22d88412b72ca6281\",\"name\":\"Jim Hollis\",\"url\":\"https:\\\/\\\/asicentral.com\\\/author\\\/jhollisasicentral-com\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"ASI Announces New Technology Alliance With AIM Smarter • ASI","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/asicentral.com\/press-releases\/asi-announces-new-technology-alliance-with-aim-smarter\/","og_locale":"en_US","og_type":"article","og_title":"ASI Announces New Technology Alliance With AIM Smarter","og_description":"AIM chooses ASI\u2019s ESP\u00ae to power its new product platform TREVOSE, PA \u2013 January 6, 2020 \u2013\u00a0The\u00a0Advertising Specialty Institute\u00ae(ASI) today...","og_url":"https:\/\/asicentral.com\/press-releases\/asi-announces-new-technology-alliance-with-aim-smarter\/","og_site_name":"ASI","article_publisher":"https:\/\/www.facebook.com\/adspecialtyinstitute","article_published_time":"2020-01-08T13:10:55+00:00","article_modified_time":"2025-07-22T17:42:02+00:00","og_image":[{"width":1218,"height":663,"url":"https:\/\/asicentral.com\/wp-content\/uploads\/2023\/10\/asi-logo-1.jpg","type":"image\/jpeg"}],"author":"Jim Hollis","twitter_card":"summary_large_image","twitter_creator":"@asicentral","twitter_site":"@asicentral","twitter_misc":{"Written by":"Jim Hollis","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/asicentral.com\/press-releases\/asi-announces-new-technology-alliance-with-aim-smarter\/#article","isPartOf":{"@id":"https:\/\/asicentral.com\/press-releases\/asi-announces-new-technology-alliance-with-aim-smarter\/"},"author":{"name":"Jim Hollis","@id":"https:\/\/asicentral.com\/#\/schema\/person\/d970b883ca6c4ee22d88412b72ca6281"},"headline":"ASI Announces New Technology Alliance With AIM Smarter","datePublished":"2020-01-08T13:10:55+00:00","dateModified":"2025-07-22T17:42:02+00:00","mainEntityOfPage":{"@id":"https:\/\/asicentral.com\/press-releases\/asi-announces-new-technology-alliance-with-aim-smarter\/"},"wordCount":343,"publisher":{"@id":"https:\/\/asicentral.com\/#organization"},"image":{"@id":"https:\/\/asicentral.com\/press-releases\/asi-announces-new-technology-alliance-with-aim-smarter\/#primaryimage"},"thumbnailUrl":"https:\/\/asicentral.com\/wp-content\/uploads\/2023\/10\/asi-logo-1.jpg","articleSection":["Press Releases"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/asicentral.com\/press-releases\/asi-announces-new-technology-alliance-with-aim-smarter\/","url":"https:\/\/asicentral.com\/press-releases\/asi-announces-new-technology-alliance-with-aim-smarter\/","name":"ASI Announces New Technology Alliance With AIM Smarter • ASI","isPartOf":{"@id":"https:\/\/asicentral.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/asicentral.com\/press-releases\/asi-announces-new-technology-alliance-with-aim-smarter\/#primaryimage"},"image":{"@id":"https:\/\/asicentral.com\/press-releases\/asi-announces-new-technology-alliance-with-aim-smarter\/#primaryimage"},"thumbnailUrl":"https:\/\/asicentral.com\/wp-content\/uploads\/2023\/10\/asi-logo-1.jpg","datePublished":"2020-01-08T13:10:55+00:00","dateModified":"2025-07-22T17:42:02+00:00","breadcrumb":{"@id":"https:\/\/asicentral.com\/press-releases\/asi-announces-new-technology-alliance-with-aim-smarter\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/asicentral.com\/press-releases\/asi-announces-new-technology-alliance-with-aim-smarter\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/asicentral.com\/press-releases\/asi-announces-new-technology-alliance-with-aim-smarter\/#primaryimage","url":"https:\/\/asicentral.com\/wp-content\/uploads\/2023\/10\/asi-logo-1.jpg","contentUrl":"https:\/\/asicentral.com\/wp-content\/uploads\/2023\/10\/asi-logo-1.jpg","width":1218,"height":663,"caption":"ASI logo"},{"@type":"BreadcrumbList","@id":"https:\/\/asicentral.com\/press-releases\/asi-announces-new-technology-alliance-with-aim-smarter\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/asicentral.com\/"},{"@type":"ListItem","position":2,"name":"ASI Announces New Technology Alliance With AIM Smarter"}]},{"@type":"WebSite","@id":"https:\/\/asicentral.com\/#website","url":"https:\/\/asicentral.com\/","name":"ASI","description":"","publisher":{"@id":"https:\/\/asicentral.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/asicentral.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/asicentral.com\/#organization","name":"ASI","url":"https:\/\/asicentral.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/asicentral.com\/#\/schema\/logo\/image\/","url":"https:\/\/asicentral.com\/wp-content\/uploads\/2023\/09\/asi-logo.svg","contentUrl":"https:\/\/asicentral.com\/wp-content\/uploads\/2023\/09\/asi-logo.svg","width":1,"height":1,"caption":"ASI"},"image":{"@id":"https:\/\/asicentral.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/adspecialtyinstitute","https:\/\/x.com\/asicentral","http:\/\/www.youtube.com\/user\/asicentral","http:\/\/www.linkedin.com\/company\/asi","http:\/\/www.instagram.com\/asicentral"]},{"@type":"Person","@id":"https:\/\/asicentral.com\/#\/schema\/person\/d970b883ca6c4ee22d88412b72ca6281","name":"Jim Hollis","url":"https:\/\/asicentral.com\/author\/jhollisasicentral-com\/"}]}},"_links":{"self":[{"href":"https:\/\/asicentral.com\/wp-json\/wp\/v2\/posts\/1966","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/asicentral.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/asicentral.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/asicentral.com\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/asicentral.com\/wp-json\/wp\/v2\/comments?post=1966"}],"version-history":[{"count":0,"href":"https:\/\/asicentral.com\/wp-json\/wp\/v2\/posts\/1966\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/asicentral.com\/wp-json\/wp\/v2\/media\/1482"}],"wp:attachment":[{"href":"https:\/\/asicentral.com\/wp-json\/wp\/v2\/media?parent=1966"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/asicentral.com\/wp-json\/wp\/v2\/categories?post=1966"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/asicentral.com\/wp-json\/wp\/v2\/tags?post=1966"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}