{"id":1961,"date":"2020-02-04T14:00:52","date_gmt":"2020-02-04T14:00:52","guid":{"rendered":"https:\/\/asi2.wpenginepowered.com\/uncategorized\/asi-reports-2019-distributor-sales-of-promo-products-hits-high-of-25-8-billion\/"},"modified":"2025-07-01T14:21:43","modified_gmt":"2025-07-01T18:21:43","slug":"asi-reports-2019-distributor-sales-of-promo-products-hits-high-of-25-8-billion","status":"publish","type":"post","link":"https:\/\/asicentral.com\/press-releases\/asi-reports-2019-distributor-sales-of-promo-products-hits-high-of-25-8-billion\/","title":{"rendered":"ASI Reports 2019 Distributor Sales Of Promo Products Hits High Of $25.8 Billion"},"content":{"rendered":"<p><em>North American sales up 4.7%, breaking record for 10th consecutive year<\/em><\/p>\n<p><strong>TREVOSE, PA \u2013 February 4, 2020 \u2013\u00a0<\/strong>The Advertising Specialty Institute<sup>\u00ae<\/sup>\u00a0(ASI) today announced North American promotional products distributors increased sales to a record $25.8 billion in 2019, up 4.7% from 2018 and breaking a distributor sales record for the 10th consecutive year.<\/p>\n<p>&nbsp;<\/p>\n<p>The growth was fueled by sales of branded items like T-shirts, caps and pens that companies typically give away to promote their business, brand or event, or to thank employees or clients. ASI\u2019s most recent\u00a0Global Ad Impressions Study\u00a0on return on investment (ROI) shows promotional products consistently rank among the most influential, enduring and cost-effective advertising mediums available.<\/p>\n<p>\u201cDistributors in the promo industry are living proof of the persistent power of promo products, beating back negative economic forces like tariffs, trade wars and political unrest to post record sales,\u201d <a name=\"_Hlk536103487\"><\/a>said Timothy M. Andrews, president and chief executive officer of ASI, the largest membership organization in the promotional industry, with a network of over 25,000 distributors and suppliers throughout North America. \u201cNo matter what lies ahead, I\u2019m confident the biggest brands in America will continue to invest their marketing dollars in the most affordable, high-impact, recession-resistant advertising medium around.\u201d<\/p>\n<p>In 2019, 47% of distributors reported that their annual sales increased, with 36% saying sales stayed the same. Firms with more than $1 million in annual revenue generated the greatest growth, increasing sales 6.1% on average. Mid-sized distributors \u2013 those with $250,001 to $1 million in annual revenue \u2013 increased sales an average of 3.5%. Distributors with yearly revenue of $250,000 or less reported an average 3.2% year-on-year gain.<\/p>\n<p>As for the economic outlook for 2020, distributors consistently used words like \u201chopeful,\u201d \u201coptimistic\u201d and \u201cgrowth\u201d when asked for their viewpoint on future sales, according to Nathaniel Kucsma, ASI\u2019s executive director of research and corporate marketing. \u201cDemand for promo products continues to outpace the overall economic growth rate, showing no signs of weakness,\u201d said Kucsma.<\/p>\n<p>ASI\u2019s research shows 2019\u2019s fourth quarter saw the greatest year-over-year growth of any quarter in 2019. Distributors\u2019 collective sales were 5% better than in 2018\u2019s Q4. In 2019\u2019s final quarter, 46% of distributors reported a sales rise, while 33% said revenue was steady with the prior year.<\/p>\n<p>Seattle, WA-based Gifts by Design (asi\/205947) was among the promo distributorships reporting a strong 2019, enjoying its best year ever, increasing sales by 35% over 2018.<\/p>\n<p>\u201cWe had an aggressive marketing plan that resulted in some great new client partnerships, in addition to experiencing organic growth with many of our existing clients,\u201d President Jamie Stone told ASI\u2019s award-winning Counselor<sup>\u00ae<\/sup> magazine, the voice of the promotional products industry.<\/p>\n<p>At the same time, the Counselor Confidence Index, which measures the financial health and optimism of distributor companies, rose to 112 in the fourth quarter of 2019. The uptick ended a run of four straight quarterly declines for the index.<\/p>\n<p>Top 40 distributor Quality Logo Products (asi\/302967), an e-commerce-driven company, reported a 3.5% 2019 revenue rise, with sales hitting approximately $45.6 million. \u201cWhile sales growth was slightly below the average 5% we have seen in prior years, our profit was up, as many of the improvements and initiatives we put into place in late 2018 came to fruition in 2019,\u201d company president Bret Bonnet told Counselor.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>North American sales up 4.7%, breaking record for 10th consecutive year TREVOSE, PA \u2013 February 4, 2020 \u2013\u00a0The Advertising Specialty&#8230;<\/p>\n","protected":false},"author":10,"featured_media":1482,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-1961","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>ASI Reports 2019 Distributor Sales Of Promo Products Hits High Of $25.8 Billion &#8226; 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