{"id":1956,"date":"2020-04-13T15:10:24","date_gmt":"2020-04-13T19:10:24","guid":{"rendered":"https:\/\/asi2.wpenginepowered.com\/uncategorized\/asi-updates-latest-resources-news-and-some-encouraging-signs\/"},"modified":"2025-06-25T14:53:47","modified_gmt":"2025-06-25T18:53:47","slug":"asi-updates-latest-resources-news-and-some-encouraging-signs","status":"publish","type":"post","link":"https:\/\/asicentral.com\/press-releases\/asi-updates-latest-resources-news-and-some-encouraging-signs\/","title":{"rendered":"ASI Updates: Latest resources, news and some encouraging signs"},"content":{"rendered":"<p><strong>TREVOSE, PA \u2013 April 14, 2020 \u2013<\/strong><\/p>\n<p>It\u2019s been about a month since many of us started working from home, confronted with dramatic shifts to our business models and previously unheard-of terms like PPE, PPP and the CARES Act becoming top of mind. At no other time in history have we been so far apart from family, friends and colleagues. And yet, in so many wonderful ways, we\u2019re closer than ever before, united against a common, unseen foe.<\/p>\n<p><iframe loading=\"lazy\" style=\"border: none; overflow: hidden;\" src=\"https:\/\/www.facebook.com\/plugins\/post.php?href=https%3A%2F%2Fwww.facebook.com%2Fadspecialtyinstitute%2Fvideos%2F220112432429207%2F&amp;width=500&amp;show_text=false&amp;height=281&amp;appId\" width=\"500\" height=\"281\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>Today, I want to share some industry news and ASI updates, along with a few positive developments. The video at top is from a recent Facebook Livestream, with a recap of what I discussed below, along with numerous, constantly updated ASI resources.<\/p>\n<p>Most important, I want to share my hope that everyone is healthy and following guidelines to stay that way.<\/p>\n<p>Every day, I speak to or video chat with someone in our industry who shares the story of what\u2019s happening to a business they built into a success after years of hard work \u2013 before the whole world put out a \u201cclosed\u201d sign. Along with the heartbreak, I leave these talks feeling so much pride in the many ways suppliers and distributors, faced with worst possible economic crisis in our lifetime, are demonstrating their entrepreneurial spirit and knowhow, pivoting to completely new products, serving new clients and reimaging everything.<\/p>\n<p>Today, we\u2019re more flexible, nimble and in sync with the latest technologies than we were a mere four weeks ago. That flexibility will serve us well in coming months as the recovery gets underway. As ASI reported this week, public health experts say the COVID-19 peak is nearing and certain shutdown\/social distancing practices in some areas of the U.S. could be considered for lifting by May.<\/p>\n<p>Amid the uncertainty, there\u2019s one thing I know for sure: We\u2019re all in this together \u2013 and we WILL emerge from this, with each other\u2019s help, as an industry united, with resolve forged in a catastrophe none of us could have anticipated but all of us are determined to beat.<\/p>\n<p>&nbsp;<\/p>\n<p>With warm wishes for your health and our shared recovery<\/p>\n<p><strong>Industry updates and highlights:<\/strong><\/p>\n<ul>\n<li><strong>ASI\u2019s just-released Q1 quarterly sales report<\/strong>: The promo industry enjoyed strong sales January through mid-March, but Q1 sales totals were down nearly 5%. Disastrous sales in the last two weeks of the quarter led to the first year-over-year quarterly decline in promo in more than a decade.<\/li>\n<li><strong>ASI\u2019s ESP top searches<\/strong>: Searches in March alone for N95 masks skyrocketed 5,000%, with additional most-searched PPE-related keywords including hand sanitizer, face mask, bandana and neck gaiter.<\/li>\n<li><strong>What else can distributors sell? <\/strong>While ESP searches overall are down, distributors generated 12% more searches last Thursday over the previous Thursday, an indication they\u2019re serving clients and looking for ways to generate revenue. In addition to PPE items, they\u2019re searching for stay-at-home products like puzzles, beer growlers,\u00a0 kids\u2019 paint, bags for delivery companies like GrubHub, thank you gift bags to home-based employees and clients and items related to grocery stores, takeout restaurants and other essential businesses.<\/li>\n<li><strong>Positive e-commerce signs for distributors: <\/strong>Orders placed via ESP Websites have increased by 15% over the same time last year and 13% over the previous 30-day period.<\/li>\n<\/ul>\n<p><strong>News-you-can-use from ASI editorial:<\/strong><\/p>\n<ul>\n<li><strong>ASI Coronavirus Coverage<\/strong>: Latest news on the CARES Act small business loans, resources, strategies, case studies, podcasts, videos and success stories.<\/li>\n<li>A special, comprehensive report, \u201cAfter The Virus: The Promo Industry\u2019s Future,\u201d exploring the short- and long-term impacts of the economic watershed and positive developments and opportunities, with insight from industry leaders.<\/li>\n<li>To follow Twitter accounts from ASI\u2019s award-winning editorial team.<\/li>\n<\/ul>\n<p><strong>Four ASI industry webinars:<\/strong><\/p>\n<ul>\n<li>ASI webinar on the impact the coronavirus is having on mid-sized promo distributors and what distributors can do now to get ready for the recovery. Hosted by Counselor Executive Editor Chris Ruvo with Renya Nelson, of Brand+Aid, Joseph Sommer, of Whitestone Branding, and Ed Levy, of Edventure Promotions.<\/li>\n<li>Industry Town Hall webinar with Tim Andrews and PPAI\u2019s Paul Bellantone, moderated by PPAI\u2019s Tina Filipski and ASI Editorial VP Michele Bell.<\/li>\n<li>ASI webinar with Top 40 distributor leaders and Power 50 members. With Geiger\u2019s Jo-an Lantz, Jack Nadel International\u2019s Craig Nadel, BAMKO\u2019s Phil Koosed and Overture Promotions\u2019 Jo Gilley.<\/li>\n<li>ASI webinar with leaders from four Top 40 suppliers: PCNA, The Magnet Group, SnugZ USA and Next Level Apparel.<\/li>\n<\/ul>\n<p><strong>Free online ASI resources:<\/strong><\/p>\n<ul>\n<li>Fitness classes on Zoom with expert trainers, multiple day and evening workouts of various intensities. <strong>FREE.<\/strong><\/li>\n<li>Daily online kids\u2019 activities and stories, weekdays at 11 a.m. ET. <strong>FREE.<\/strong><\/li>\n<\/ul>\n<p><strong>N<\/strong><strong>ew education videos and webinars<\/strong> available for ASI members on ASIUniversity.com:<\/p>\n<ul>\n<li><strong>Keep Your Momentum Going During \u2013 and After \u2013 the Coronavirus<\/strong> with ASI Show speaker and social media expert Marki Lemons Ryhal of ReMarkiTable<\/li>\n<li><strong>Now Is the Time to Lead<\/strong> with ASI Show speaker and business expert David Blaise of Top Secrets of Promotional Products Sales<\/li>\n<li><strong>Manage Your Business and Stay Top of Mind During Coronavirus<\/strong> with ASI Show speaker and veteran industry educator Cliff Quicksell Jr. of Cliff Quicksell &amp; Associates &amp; iPROMOTEu<\/li>\n<li><strong>Pause, Don\u2019t Panic: Acknowledging the Impact of Coronavirus<\/strong> with ASI Show speaker and counselor Steven Sewell of Steven Sewell Enterprises<\/li>\n<li><strong>Create Your Social Media Marketing Plan<\/strong> with Marki Lemons Ryhal<\/li>\n<li><strong>Beyond Marketing: Creating Engagement That Sticks<\/strong> with Cliff Quicksell Jr.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TREVOSE, PA \u2013 April 14, 2020 \u2013 It\u2019s been about a month since many of us started working from home,&#8230;<\/p>\n","protected":false},"author":10,"featured_media":1482,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-1956","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>ASI Updates: Latest resources, news and some encouraging signs &#8226; 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