{"id":1930,"date":"2020-12-18T13:41:06","date_gmt":"2020-12-18T13:41:06","guid":{"rendered":"https:\/\/asi2.wpenginepowered.com\/uncategorized\/asi-announces-2021-trade-show-and-magazine-production-changes\/"},"modified":"2025-07-22T13:41:29","modified_gmt":"2025-07-22T17:41:29","slug":"asi-announces-2021-trade-show-and-magazine-production-changes","status":"publish","type":"post","link":"https:\/\/asicentral.com\/press-releases\/asi-announces-2021-trade-show-and-magazine-production-changes\/","title":{"rendered":"ASI Announces 2021 Trade Show And Magazine Production Changes"},"content":{"rendered":"<p><strong>TREVOSE, PA \u2013 December 18, 2020 \u2013 <\/strong>The Advertising Specialty Institute<sup>\u00ae<\/sup>\u00a0(ASI) and ASI Show<sup>\u00ae<\/sup> jointly announced today that out of continued concern for the health and safety of ASI members and employees, the large, in-person ASI trade shows scheduled for March in Orlando and May in Fort Worth will not be held as planned.<\/p>\n<p>\u201cAfter serious consideration of CDC guidelines and recommendations from government and health professionals, it\u2019s clear we cannot safely hold our traditional, large ASI shows before summer,\u201d said Timothy M. Andrews, ASI president and chief executive officer. \u201cWe will focus on our well-received virtual events, including our <a href=\"https:\/\/www.asishow.com\/virtual\/digital-expo\" target=\"_blank\" rel=\"noopener\">Digital Expo in February<\/a>, helping bring together distributors and exhibitors to learn, network and facilitate sales. We\u2019re also looking forward to hosting ASI Show Chicago as scheduled in July, with a dynamic trade show floor to kick off the second half of the selling year.\u201d<\/p>\n<p>In addition, ASI is completing its transition of Counselor<sup>\u00ae<\/sup> and Advantages<sup>\u00ae<\/sup> magazines to a full digital content operation. ASI will continue to publish special quarterly print editions of Counselor, like its annual State of the Industry research report, but Advantages will cease print editions altogether after January.<\/p>\n<p>ASI\u2019s editorial content, including prestigious industry recognitions like the Power 50, will continue to be produced by ASI\u2019s editorial team and overseen by Andy Cohen, senior vice president of editorial and marketing services, and Michele Bell, ASI vice president of education, editorial and special events. All of ASI\u2019s award-winning editorial content will be available online, at ASIcentral.com\/news, and distributed across social media channels like Facebook, LinkedIn, Twitter and Instagram.<\/p>\n<p>\u201cWhat this move really represents is a new digital era for ASI media \u2013 digital is the present and the future,\u201d said Andrews. \u201cASI will continue to generate unique, exclusive, valuable and valued information and analysis, distributing it digitally through e-newsletters, topical packages, podcasts, videos and social media. We\u2019ll also continue publishing product catalogs and providing industry research conducted and overseen by ASI Executive Director of Research and Corporate Marketing Nate Kucsma. I\u2019m proud of our decades-long commitment to award-winning reporting on important industry issues, along with our tradition of bringing together suppliers and distributors at large, in-person trade shows as soon as it\u2019s safe. Those commitments endure.\u201d<\/p>\n<p>ASI Show Chicago remains as planned with hundreds of exhibitors expected, Tues., July 13 (education) through Thurs., July 15 (two exhibit days), at the McCormick Place Convention Center. Plus, the fASI500 remains scheduled for June 7-10 in Austin, TX, and Denver, CO, June 21-24, along with three fASIlitate events in the second half of the year. In-person fASIlitate events in Salt Lake City and Philadelphia originally scheduled for April will not be held.<\/p>\n<p>Ongoing ASI Show digital events like fASI Virtual 1:1 for distributors and suppliers will continue. And registration is open for the ASI Show Digital Expo, Wed., Feb. 3 and Thurs., Feb. 4, 10:30 a.m.-5 p.m. ET, free to ASI members and non-members. The virtual trade show will offer product sourcing, new product displays from suppliers, education, idea sharing, networking and engaging with industry colleagues.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TREVOSE, PA \u2013 December 18, 2020 \u2013 The Advertising Specialty Institute\u00ae\u00a0(ASI) and ASI Show\u00ae jointly announced today that out of&#8230;<\/p>\n","protected":false},"author":10,"featured_media":1482,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-1930","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>ASI Announces 2021 Trade Show And Magazine Production Changes &#8226; ASI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/asicentral.com\/press-releases\/asi-announces-2021-trade-show-and-magazine-production-changes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ASI Announces 2021 Trade Show And Magazine Production Changes\" \/>\n<meta property=\"og:description\" content=\"TREVOSE, PA \u2013 December 18, 2020 \u2013 The Advertising Specialty Institute\u00ae\u00a0(ASI) and ASI Show\u00ae jointly announced today that out of...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/asicentral.com\/press-releases\/asi-announces-2021-trade-show-and-magazine-production-changes\/\" \/>\n<meta property=\"og:site_name\" content=\"ASI\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/adspecialtyinstitute\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-18T13:41:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-22T17:41:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/asicentral.com\/wp-content\/uploads\/2023\/10\/asi-logo-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1218\" \/>\n\t<meta property=\"og:image:height\" content=\"663\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jim Hollis\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@asicentral\" \/>\n<meta name=\"twitter:site\" content=\"@asicentral\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jim Hollis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-announces-2021-trade-show-and-magazine-production-changes\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-announces-2021-trade-show-and-magazine-production-changes\\\/\"},\"author\":{\"name\":\"Jim Hollis\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/#\\\/schema\\\/person\\\/d970b883ca6c4ee22d88412b72ca6281\"},\"headline\":\"ASI Announces 2021 Trade Show And Magazine Production Changes\",\"datePublished\":\"2020-12-18T13:41:06+00:00\",\"dateModified\":\"2025-07-22T17:41:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-announces-2021-trade-show-and-magazine-production-changes\\\/\"},\"wordCount\":516,\"publisher\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-announces-2021-trade-show-and-magazine-production-changes\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/asicentral.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/asi-logo-1.jpg\",\"articleSection\":[\"Press Releases\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-announces-2021-trade-show-and-magazine-production-changes\\\/\",\"url\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-announces-2021-trade-show-and-magazine-production-changes\\\/\",\"name\":\"ASI Announces 2021 Trade Show And Magazine Production Changes &#8226; 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