{"id":1920,"date":"2021-04-22T06:42:19","date_gmt":"2021-04-22T06:42:19","guid":{"rendered":"https:\/\/asi2.wpenginepowered.com\/uncategorized\/top-40-distributor-overture-promotions-selects-asi-as-its-preferred-technology-vendor\/"},"modified":"2025-06-26T16:10:46","modified_gmt":"2025-06-26T20:10:46","slug":"top-40-distributor-overture-promotions-selects-asi-as-its-preferred-technology-vendor","status":"publish","type":"post","link":"https:\/\/asicentral.com\/press-releases\/top-40-distributor-overture-promotions-selects-asi-as-its-preferred-technology-vendor\/","title":{"rendered":"Top 40 Distributor Overture Promotions Selects ASI As Its Preferred Technology Vendor"},"content":{"rendered":"<p><em>Overture\u2019s sales team will exclusively use ASI\u2019s ESP platform for promo product searches<\/em><\/p>\n<p><strong>TREVOSE, PA \u2013 April 21, 2021 \u2013 <\/strong>The Advertising Specialty Institute<sup>\u00ae<\/sup> (ASI) the largest membership organization in the North American promotional products industry, today announced Top 40 distributor Overture Promotions has selected ASI\u2019s ESP<sup>\u00ae<\/sup> as its preferred technology platform for product sourcing.<\/p>\n<p>Overture Promotions\u2019 in-house sales team, which conducts business around the globe, will utilize ASI\u2019s robust technology platform for both domestic and international product sourcing. ESP\u2019s preferred vendor list capabilities will help Waukegan, IL-based Overture (asi\/288473) identify suppliers who pass the company\u2019s vetting process and meet its quality, social and environmental standards.<\/p>\n<p>Overture will also utilize ASI\u2019s SmartLink\u2122 application programming interface (API), which is integrated into its own company store platform to ensure access to the most accurate product data with the most up-to-date and complete product and supplier information in the promo industry.<\/p>\n<p>\u201cOnce the Overture sales force saw a demo of the upgrades over the past couple years, they were unanimous in choosing to go back to ESP,\u201d said Overture CEO Jo Gilley, a member of Counselor&#8217;s Power 50 list of the promo industry\u2019s most influential people.<\/p>\n<p><!-- [if mso]><\/td>\n\n\n\n\n<td><![endif]--><\/p>\n<p><!-- #2 column end --><\/p>\n<p>ASI\u2019s ESP platform also provides unparalleled data, including real-time updates and on-demand inventory levels, all within a user-friendly platform. These key features will assist Overture in delivering on its promise of exceptional customer service and in meeting marketing program deadlines.<\/p>\n<p>\u201cWe\u2019re excited to work with Overture, an industry leader with aggressive growth plans and a unique go-to-market strategy,\u201d said Bob DeFord, ASI\u2019s senior vice president of distributor sales and marketing. \u201cASI\u2019s continued investment in our technology platform and data quality means we\u2019re positioned to advance Overture\u2019s focus on technology that streamlines business processes and improves the end-buyer experience.\u201d<\/p>\n<p>Overture was ranked 26th on Counselor\u2019s most recent list of the 40 largest distributors by revenue in the promo products industry, with reported sales of $81.3 million in 2019, up more than 34% from the previous year. Overture increased total revenue to $127 million in 2020, Gilley recently told ASI Media. The company was also named to the Women Presidents\u2019 Organization\u2019s 50 Fastest-Growing Women-Owned\/Led Companies list for 2020.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Overture\u2019s sales team will exclusively use ASI\u2019s ESP platform for promo product searches TREVOSE, PA \u2013 April 21, 2021 \u2013&#8230;<\/p>\n","protected":false},"author":10,"featured_media":1482,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-1920","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Top 40 Distributor Overture Promotions Selects ASI As Its Preferred Technology Vendor &#8226; ASI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/asicentral.com\/press-releases\/top-40-distributor-overture-promotions-selects-asi-as-its-preferred-technology-vendor\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top 40 Distributor Overture Promotions Selects ASI As Its Preferred Technology Vendor\" \/>\n<meta property=\"og:description\" content=\"Overture\u2019s sales team will exclusively use ASI\u2019s ESP platform for promo product searches TREVOSE, PA \u2013 April 21, 2021 \u2013...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/asicentral.com\/press-releases\/top-40-distributor-overture-promotions-selects-asi-as-its-preferred-technology-vendor\/\" \/>\n<meta property=\"og:site_name\" content=\"ASI\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/adspecialtyinstitute\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-22T06:42:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-26T20:10:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/asicentral.com\/wp-content\/uploads\/2023\/10\/asi-logo-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1218\" \/>\n\t<meta property=\"og:image:height\" content=\"663\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jim Hollis\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@asicentral\" \/>\n<meta name=\"twitter:site\" content=\"@asicentral\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jim Hollis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/top-40-distributor-overture-promotions-selects-asi-as-its-preferred-technology-vendor\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/top-40-distributor-overture-promotions-selects-asi-as-its-preferred-technology-vendor\\\/\"},\"author\":{\"name\":\"Jim Hollis\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/#\\\/schema\\\/person\\\/d970b883ca6c4ee22d88412b72ca6281\"},\"headline\":\"Top 40 Distributor Overture Promotions Selects ASI As Its Preferred Technology Vendor\",\"datePublished\":\"2021-04-22T06:42:19+00:00\",\"dateModified\":\"2025-06-26T20:10:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/top-40-distributor-overture-promotions-selects-asi-as-its-preferred-technology-vendor\\\/\"},\"wordCount\":374,\"publisher\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/top-40-distributor-overture-promotions-selects-asi-as-its-preferred-technology-vendor\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/asicentral.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/asi-logo-1.jpg\",\"articleSection\":[\"Press Releases\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/top-40-distributor-overture-promotions-selects-asi-as-its-preferred-technology-vendor\\\/\",\"url\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/top-40-distributor-overture-promotions-selects-asi-as-its-preferred-technology-vendor\\\/\",\"name\":\"Top 40 Distributor Overture Promotions Selects ASI As Its Preferred Technology Vendor &#8226; 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