{"id":1918,"date":"2021-04-30T09:48:12","date_gmt":"2021-04-30T09:48:12","guid":{"rendered":"https:\/\/asi2.wpenginepowered.com\/uncategorized\/asi-ceo-tim-andrews-updates-the-promo-industry-on-q1-sales\/"},"modified":"2024-10-31T11:31:17","modified_gmt":"2024-10-31T15:31:17","slug":"asi-ceo-tim-andrews-updates-the-promo-industry-on-q1-sales","status":"publish","type":"post","link":"https:\/\/asicentral.com\/press-releases\/asi-ceo-tim-andrews-updates-the-promo-industry-on-q1-sales\/","title":{"rendered":"ASI CEO Tim Andrews Updates the Promo Industry on Q1 Sales"},"content":{"rendered":"<\/header>\n<\/article>\n<p><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/540664613\" width=\"640\" height=\"360\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen=\"\"><\/iframe><\/p>\n<p><a href=\"https:\/\/vimeo.com\/540664613\">ASI CEO Tim Andrews Updates the Promo Industry on Q1 Sales<\/a> from <a href=\"https:\/\/vimeo.com\/asimarketing\">ASI Marketing<\/a> on <a href=\"https:\/\/vimeo.com\">Vimeo<\/a>.<\/p>\n<p>Today, more than ever, I\u2019m bullish on the promo industry and bullish on America.<\/p>\n<p>Businesses are reopening, with live events restarting in some parts of the country, fans returning to sports stadiums and airports busy again. Plus, nearly 95 million people in the U.S. alone are fully vaccinated and the government\u2019s economic recovery plan is starting to reboot our economy.<\/p>\n<p>To be clear, the COVID crisis is far from over and our industry has a long way to go to return to 2019\u2019s record-breaking sales. As our just-released report on <a href=\"https:\/\/www.asicentral.com\/news\/newsletters\/promogram\/april-2021\/promo-sales-decline-nearly-15-in-q1\/\">Q1 distributor sales<\/a> shows, year-over-year sales were down nearly 15%, with larger distributors faring better than smaller.<\/p>\n<p>But let\u2019s put it into perspective: Last year, the industry enjoyed a very strong January, February and beginning of March, when the pandemic started \u2013 so we anticipated that, in comparison, this quarter\u2019s results would be sluggish.<\/p>\n<p>The good news is the needle is moving in the right direction.<\/p>\n<p>The most robust promo markets in Q1 continue to be healthcare, construction and education, with numerous distributors reporting better-than-expected sales. At the same time, others said that customers are still reluctant to spend.<\/p>\n<p>I remain optimistic and fully expect a sharp reversal reflected in Q2 sales, as long as vaccinations continue and new outbreaks wane.<\/p>\n<p>Right now, distributors need to be in full-throttle mode, planning for a return to live events across all markets, which is critical to an industry like ours that provides so many products for trade shows, sports, concerts and the like. Corporate purse strings will loosen, and everyone should be ready to pounce on the Next Big Thing, like they did with PPE over a year ago.<\/p>\n<p>Yes, challenges remain, such as product shortages (especially apparel), rising prices and supply chain disruption. But as the latest <a href=\"https:\/\/www.asicentral.com\/news\/newsletters\/promogram\/april-2021\/pens-lead-march-esp-searches\/\">report on ASI\u2019s ESP search results<\/a> shows, the return to promo \u201cnormalcy\u201d is in full swing, with eight of the top 10 searched-for products in March being traditional promo items like pens, mugs and water bottles. Distributors are also prepping for an active spring and summer, and ordering more traditional seasonal products.<\/p>\n<p>In other great news: ASI is heading back to the live, in-person show business. In June, we\u2019re holding <a href=\"https:\/\/www.asishow.com\/fasi500\">hosted-buyer events in Austin, Texas and Denver, Colorado<\/a>, and July 13-15, we\u2019re once again hosting <a href=\"https:\/\/www.asishow.com\/shows\/2021\/chicago\/\">ASI Chicago at the McCormick Place Convention Center<\/a>. Highlights include:<\/p>\n<ul>\n<li><strong>Education<\/strong>, with ideas for post-COVID client promotions like reopenings, increased travel, WFH trends and the coming boom in live events and hospitality<\/li>\n<li><strong>Keynote<\/strong> with football great Terry Bradshaw<\/li>\n<li><strong>Networking and new products<\/strong> for the second half of 2021<\/li>\n<\/ul>\n<p>We expect hundreds of exhibitors, but space and badges will be limited to ensure social distancing so register NOW. All info, along with a hotel portal, are on <a href=\"https:\/\/www.asishow.com\/shows\/2021\/chicago\/\">ASIshow.com<\/a>, including a <a href=\"https:\/\/www.asishow.com\/shows\/2021\/chicago?safety\">page outlining all safety requirements and precautions.<\/a><\/p>\n<p>It has been far too long since the promo industry has enjoyed a significant, in-person trade show, but ASI is leading the way with ASI Chicago \u2013 as long as state and local regulations allow. It\u2019s time to come together and plan for success in the second half of 2021 and into 2022, when I fully expect our industry to come roaring back.<\/p>\n<p>A closing reminder: <a href=\"https:\/\/internprogramasi.com\/\">Our industry summer internship program is now open<\/a> to ASI member distributors and suppliers. Hire an intern at your company, join our online program, and we\u2019ll provide virtual training and education, access to ESP<sup>\u00ae<\/sup> and a chance at a $1,000 scholarship.<\/p>\n<p>I can\u2019t wait to see all my industry friends again \u2013 in person!<\/p>\n<p>Until then, stay safe.<\/p>\n<p> <!-- #section end --> <\/p>\n<p>\u00a0<\/p>\n<p> <!-- Section --> <\/p>\n<p><img decoding=\"async\" src=\"https:\/\/cdn.asicentral.com\/MKTGemails\/556-12890\/assets\/img\/TimAndrews.png\" alt=\"\" width=\"125\" \/><\/p>\n<p style=\"font-size: 14px; line-height: 17px;\">Tim Andrews<br \/>President &amp; Chief Executive Officer<br \/><span style=\"color: #d62027;\">Advertising Specialty Institute<\/span> | Every Step of the Way\u2122<\/p>\n<p style=\"font-size: 14px; line-height: 17px;\"><a style=\"color: #3e4150;\" href=\"https:\/\/asicentral.com\">www.asicentral.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>ASI CEO Tim Andrews Updates the Promo Industry on Q1 Sales from ASI Marketing on Vimeo. Today, more than ever,&#8230;<\/p>\n","protected":false},"author":10,"featured_media":1482,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-1918","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>ASI CEO Tim Andrews Updates the Promo Industry on Q1 Sales &#8226; ASI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/asicentral.com\/press-releases\/asi-ceo-tim-andrews-updates-the-promo-industry-on-q1-sales\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ASI CEO Tim Andrews Updates the Promo Industry on Q1 Sales\" \/>\n<meta property=\"og:description\" content=\"ASI CEO Tim Andrews Updates the Promo Industry on Q1 Sales from ASI Marketing on Vimeo. 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