{"id":1910,"date":"2021-06-21T10:23:17","date_gmt":"2021-06-21T14:23:17","guid":{"rendered":"https:\/\/asi2.wpenginepowered.com\/uncategorized\/asi-media-honored-with-three-prestigious-national-awards\/"},"modified":"2025-06-26T14:52:38","modified_gmt":"2025-06-26T18:52:38","slug":"asi-media-honored-with-three-prestigious-national-awards","status":"publish","type":"post","link":"https:\/\/asicentral.com\/press-releases\/asi-media-honored-with-three-prestigious-national-awards\/","title":{"rendered":"ASI Media Honored With Three Prestigious National Awards"},"content":{"rendered":"<p><em>ASI earns top honors for its COVID-19 coverage of the historic pandemic\u2019s impact on promo industry<\/em><\/p>\n<p><strong>TREVOSE, PA \u2013 June 24, 2021 \u2013 <\/strong>ASI Media was honored with three prestigious national Jesse H. Neal Awards, including a win for Best COVID-19 Industry Coverage, along with eight more finalist nominations, the Advertising Specialty Institute<sup>\u00ae<\/sup> (ASI) announced today.<\/p>\n<p>In addition to its pandemic coverage, ASI Media earned more top honors for Best Range of Work by a Single Author, for Theresa Hegel, executive editor of digital content; and Best Use of Social Media, for ASI\u2019s #PromoInTheWild social media campaign, for Melissa Newman, social media manager.<\/p>\n<p>The Jesse H. Neal Awards are considered the Pulitzer Prize of B-to-B business media, honoring winning reporting on major industry issues and pressing business challenges while helping guide industry leaders to higher levels of effectiveness. The 2021 wins and nominations are the 18th Neals won by ASI over the years and ASI Media is the only industry media entity to ever win a Neal award. To date, ASI Media has won a total of 261 journalism awards. CJ Mittica is editor-in-chief of ASI Media.<\/p>\n<p>\u201cI\u2019m extremely happy for the ASI Media team for being recognized with national awards for the outstanding work they did on behalf of the industry throughout the pandemic,\u201d said Michele Bell, vice president of editorial, education and special events. \u201cDespite competing against pharmaceutical news providers when health care and ensuing economic shutdowns dominated media 24\/7, ASI\u2019s team coverage came out on top. I\u2019m beyond proud of everyone for their ongoing contributions and thrilled ASI was also recognized for individual reporting and for social media.\u201d<\/p>\n<p><!-- [if mso]><\/td>\n\n\n\n\n<td><![endif]--><\/p>\n<p><!-- #2 column end --><\/p>\n<p>Below is more info on the honored entries in ASI\u2019s brand revenue category:<\/p>\n<ul>\n<li><strong>Winner, Best COVID-19 Industry Coverage: ASICentral.com Coronavirus Coverage<\/strong>, <strong>for ASI Media staff<\/strong>, including Mittica, Hegel, Christopher Ruvo, digital news director; Sara Lavenduski, executive editor, digital content; John Corrigan, senior writer; and Vin Driscoll, digital content director. Major reports included the impact of the coronavirus, sanitizer demand and a promotional product exclusive on PPE.<\/li>\n<li><strong>Winner, Best Range of Work by a Single Author, for Hegel<\/strong>, for the depth and breadth of her reporting in the last year, including a feature on the evolution of the promotional face mask, an investigation into the frustrations many promo firms faced during the initial rollout of PPP loans, a story on how the industry banded together in the early days of the pandemic and a Facebook Live video interview on pandemic-era branding.<\/li>\n<li><strong>Winner, Best Use of Social Media: <\/strong><strong>#PromoInTheWild<\/strong><strong>, for Newman<\/strong>. During the months-long multi-channel campaign, industry members posted photos and videos of any promo item they spotted \u201cin the wild,\u201d earning widespread recognition for the industry\u2019s creativity.<\/li>\n<li><strong>Finalist, Best Single Issue: Counselor June 2020, <\/strong>for comprehensive reporting on the industry\u2019s extraordinary pivot to Personal Protective Equipment (PPE), when thousands of promo companies saved their businesses, rehired staff and helped save lives when massive shutdowns decimated the worldwide economy.<\/li>\n<li><strong>Finalist, Best Subject-Related Package: The Trust Issue, Counselor magazine, March 2020, <\/strong>for an examination of trust \u2013 arguably the most important quality of any brand image or personal reputation \u2013 including how to maintain and build it, and how to repair it when broken.<\/li>\n<li><strong>Finalist, Best Range of Work by a Single Author, for Lavenduski, <\/strong>for work that included \u201cThe Price of Success in the Promo Industry,\u201d on the nearly 24\/7 response by sales reps to constant client demand; \u201cCoping Mechanisms for a Long-Term Pandemic,\u201d a podcast with two Canadian mental health experts; and \u201cFree Speech Comes With a Price,\u201d debunking the myth that employees of private companies can be exempt from consequences for publicly expressing their views.<\/li>\n<li><strong>Finalist, Best Range of Work by a Single Author, for Corrigan<\/strong>, for such work as \u201cProtect Your Mental Health While on Social Media,\u201d in which industry pros shared tips for navigating Facebook, Twitter, etc.; \u201cThose Were The Days\u201d,\u00a0an analysis of the nostalgia trend in retail and promo; and the commentary\u00a0\u201cGet Creative When Treating Your Employees.\u201d<\/li>\n<li><strong>Finalist, Best News Coverage: The Promotional Products Industry\u2019s Shift to PPE.<\/strong><\/li>\n<li><strong>Finalist, Best COVID-19 Subject-Related Package: Returning to the Office, for Lavenduski, <\/strong><strong>Corrigan and Kathleen Fitzgerald<\/strong>, user interface designer.<\/li>\n<li><strong>Finalist, Best Art Direction for a Single Article: Political Divide, for Hillary Glen<\/strong>, digital art director, for illustrating a story on what a Biden presidency or Trump second term would mean for the industry.<\/li>\n<li><strong>Finalist, Best Art Direction for a Single Article: A Gift Still Worth Giving, for Glen<\/strong>, for creating a sense of simple and positive calm by utilizing spacious arrangements of promo products and text that flow from one to the next.<\/li>\n<\/ul>\n<p>The 67th annual Neal awards, one of the longest running premier awards programs honoring business-to-business (B-to-B) journalism. were announced during an online ceremony by the Software &amp; Information Industry Association (SIIA), the only professional organization connecting more than 700 data, financial information, education technology, specialized content and publishing, and health technology companies. The contest attracted such B-to-B publications as Ad Age, Crain\u2019s New York Business and Pharma Manufacturing.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>ASI earns top honors for its COVID-19 coverage of the historic pandemic\u2019s impact on promo industry TREVOSE, PA \u2013 June&#8230;<\/p>\n","protected":false},"author":10,"featured_media":1482,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-1910","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>ASI Media Honored With Three Prestigious National Awards &#8226; ASI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/asicentral.com\/press-releases\/asi-media-honored-with-three-prestigious-national-awards\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ASI Media Honored With Three Prestigious National Awards\" \/>\n<meta property=\"og:description\" content=\"ASI earns top honors for its COVID-19 coverage of the historic pandemic\u2019s impact on promo industry TREVOSE, PA \u2013 June...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/asicentral.com\/press-releases\/asi-media-honored-with-three-prestigious-national-awards\/\" \/>\n<meta property=\"og:site_name\" content=\"ASI\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/adspecialtyinstitute\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-21T14:23:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-26T18:52:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/asicentral.com\/wp-content\/uploads\/2023\/10\/asi-logo-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1218\" \/>\n\t<meta property=\"og:image:height\" content=\"663\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jim Hollis\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@asicentral\" \/>\n<meta name=\"twitter:site\" content=\"@asicentral\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jim Hollis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-media-honored-with-three-prestigious-national-awards\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-media-honored-with-three-prestigious-national-awards\\\/\"},\"author\":{\"name\":\"Jim Hollis\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/#\\\/schema\\\/person\\\/d970b883ca6c4ee22d88412b72ca6281\"},\"headline\":\"ASI Media Honored With Three Prestigious National Awards\",\"datePublished\":\"2021-06-21T14:23:17+00:00\",\"dateModified\":\"2025-06-26T18:52:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-media-honored-with-three-prestigious-national-awards\\\/\"},\"wordCount\":840,\"publisher\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-media-honored-with-three-prestigious-national-awards\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/asicentral.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/asi-logo-1.jpg\",\"articleSection\":[\"Press Releases\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-media-honored-with-three-prestigious-national-awards\\\/\",\"url\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-media-honored-with-three-prestigious-national-awards\\\/\",\"name\":\"ASI Media Honored With Three Prestigious National Awards &#8226; 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