{"id":1900,"date":"2021-10-22T09:08:18","date_gmt":"2021-10-22T13:08:18","guid":{"rendered":"https:\/\/asi2.wpenginepowered.com\/uncategorized\/asi-names-2021s-most-powerful-people-in-promo\/"},"modified":"2025-06-26T14:58:35","modified_gmt":"2025-06-26T18:58:35","slug":"asi-names-2021-s-most-powerful-people-in-promo","status":"publish","type":"post","link":"https:\/\/asicentral.com\/press-releases\/asi-names-2021-s-most-powerful-people-in-promo\/","title":{"rendered":"ASI Names 2021\u2019s Most Powerful People In Promo"},"content":{"rendered":"

Phil Koosed, founder of Top 40 distributor BAMKO, commands No. 1 spot on annual Power 50<\/em><\/p>\n

TREVOSE, PA \u2013 October 19, 2021 \u2013 <\/strong>The Advertising Specialty Institute\u00ae<\/sup> (ASI) today announced the annual Counselor Power 50 list of the most influential executives in the $20.7 billion promotional products industry. Phil Koosed, founder of Top 40 distributor BAMKO and chief strategy officer of its parent company, Superior Group of Companies, was named No. 1 among the industry\u2019s most powerful people.<\/p>\n

Click here for the complete ranking of the 2021 Power 50. The rest of the top five features industry leaders with far-reaching\u00a0influence. They are, in order: Jonathan Isaacson, CEO\/chairman of Gemline (asi\/56070); Jo-an Lantz, CEO\/president of Geiger (asi\/202900); Jeremy Lott, president\/CEO of SanMar (asi\/84863); and Marc Simon, CEO of HALO Branded Solutions (asi\/356000).<\/p>\n

This year\u2019s exclusive ranking features seven\u00a0newcomers and another three who earned a second stint on the list, with many successfully pivoting their business during the coronavirus pandemic.<\/p>\n

\u201cCongratulations to all the leaders, visionaries and corporate champions included on the prestigious Counselor Power 50,\u201d said Timothy M. Andrews, ASI president and chief executive officer. \u201cThey are the best of the best.\u201d<\/p>\n

ASI unveiled the Counselor 2021\u00a0Power\u00a050\u00a0during the virtual ASI\u00a0Power\u00a0Summit on Wednesday, October 13, in a special video highlighted by locations of each winner on a giant map. The Power Summit is consistently cited as the promo industry\u2019s premier event because of its unique blend of hard data, innovative market advice and personal, human stories.<\/p>\n

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\u201cWe all know this type of honor is more about the team than any one individual,\u201d said Koosed in his acceptance speech. \u201cSo, I want to thank my incredible team scattered throughout the globe. It\u2019s been such a tremendous ride over the past 20 years and the best part is that the best is yet to come.\u201d<\/p>\n

Koosed\u2019s visionary leadership was essential to BAMKO (asi\/131431) delving into PPE during the pandemic, which significantly contributed to the company increasing its annual North American promo revenue 78.5% to $194 million in 2020 \u2013 the greatest year-over-year rise of any Top 40 distributor.<\/p>\n

According to ASI news reports, even as companies bounce back, difficulties remain great, including supply chain delays, staffing shortages, struggling markets, and health and safety concerns requiring the expertise, foresight and empathy of the promo industry\u2019s leaders.<\/p>\n