{"id":1892,"date":"2022-02-04T08:36:37","date_gmt":"2022-02-04T08:36:37","guid":{"rendered":"https:\/\/asi2.wpenginepowered.com\/uncategorized\/asi-fort-worth-earns-rave-reviews-for-product-sourcing-education-and-in-person-connections\/"},"modified":"2025-06-26T14:37:14","modified_gmt":"2025-06-26T18:37:14","slug":"asi-fort-worth-earns-rave-reviews-for-product-sourcing-education-and-in-person-connections","status":"publish","type":"post","link":"https:\/\/asicentral.com\/press-releases\/asi-fort-worth-earns-rave-reviews-for-product-sourcing-education-and-in-person-connections\/","title":{"rendered":"ASI Fort Worth Earns Rave Reviews For Product Sourcing, Education and In-Person Connections"},"content":{"rendered":"

Top industry leaders share optimism, opportunity and advice during opening keynote<\/em><\/p>\n

FORT WORTH, TX<\/strong> \u2013 February 2, 2022 \u2013 <\/strong>The three-day ASI Show\u00ae<\/sup> Fort Worth trade show, which ended Wednesday, Feb. 2, at the Fort Worth Convention Center, exceeded expectations by attracting nearly 2,300 exhibitor and distributor professionals eager to meet face-to-face, source 2022\u2019s hottest products, discuss winning promo campaigns and grow their business.<\/p>\n

The show drew a depth and breadth of exhibitors and distributors, including those from 46 states and 10 countries, along with 43 exhibitors brand new to the Texas show, and over half the Top 40 promotional products suppliers, including SanMar (asi\/84863), the biggest supplier in the industry, Hit Promotional Products (asi\/61125), Showdown Displays (asi\/87188), Koozie Group (asi\/40480) and HPG (asi\/61966).<\/p>\n

\u201cOur company was on the fence about attending ASI Fort Worth in 2022, but we decided to give it a go and I\u2019m so happy we did,\u201d said HPG\u2019s Nick Lateur. \u201cThe show floor was consistently busy, and the quality of our conversations was extremely high. We will see some nice returns from attending this year.\u201d<\/p>\n

Fully Promoted (asi\/384000) hosted its national convention in Fort Worth, with more than 100 associates. Its convention included a special panel discussion with industry experts hosted by Timothy M. Andrews, president and chief executive officer of ASI, the largest membership organization in the $20.7 billion promotional products industry. The discussion covered topics like in-house decorating, community\/event marketing, online stores, referral programs and lead generation through ZoomInfo.<\/p>\n

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A number of other Top 40 distributors like HALO Branded Solutions (asi\/356000), Proforma (asi\/300094) and iPROMOTEu (asi\/232119) hosted sales meetings at the Fort Worth show.<\/p>\n

\u201cASI is on a solid winning streak, coming off our success with ASI Orlando directly into ASI Fort Worth, which delivered on every promise we made to attendees,\u201d Andrews said. \u201cEveryone is eager to get back to business and the best way to do that is through in-person shows and events, the very lifeblood of the promo industry.\u201d<\/p>\n

ASI Fort Worth (#ASIFortWorth) was ASI\u2019s second major show of 2022 in the No. 1 region for promotional product sales and product sourcing. According to ASI Media\u2019s annual State and Regional Sales Report, the South continues to lead the nation with promo sales of $7.8 billion, with promo powerhouse Texas alone posting $2.9 billion in promo sales.<\/p>\n

Tuesday and Wednesday, distributors scoured the aisles for the latest in-stock products available for shipping at a time of port logjams and inventory shortages, while connecting with suppliers to discuss current promo trends like the importance of sustainability and quality products.<\/p>\n

Hazel Tabalbag, a distributor with Jackieboy Design (asi\/118898) attending an ASI Show for the first time, said she learned a lot from the numerous classes ASI provides free to distributor members. \u201cI was a little overwhelmed because it\u2019s a lot to take in, but the show was so well organized, and I was excited to learn as much as I could and to get to know and become more familiar with potential suppliers.\u201d<\/p>\n

Suppliers told ASI they were thrilled with the number of substantive conversations they had with their distributor partners.<\/p>\n

\u201cTraffic has been great,\u201d said Livier Gomez, of Terry Town (asi\/90913). \u201cWe were almost out of catalogs on day one! Distributors are willing to take the time to learn about the products, find out how and to whom to sell them to and are taking a ton of notes, videos and photos. It\u2019s great to see them engage with the products.\u201d<\/p>\n

Supplier Heather Pritz of Hightech Grafix (asi\/60774) said, \u201cWe can\u2019t get over how many of our new customers found us here at ASI Show Fort Worth! With most of our connections being made over emails and phone calls these last few years, it was great to finally make that personal face-to-face connection. It was also so nice to have the opportunity to see so many of our established customers again.\u201d<\/p>\n

ASI Fort Worth featured numerous learning opportunities, like Tuesday\u2019s panel discussion with top industry leaders on stage discussing emerging trends like higher pricing on bulk items, improving electronic communication and the importance of employee and new hire bonuses in recruiting new staff. The panelists also offered innovative strategies for success in 2022.<\/p>\n

ASI Vice Chairman Matthew Cohn moderated the panel discussion with four industry power players: Tracey Barton, director of promo sales for Top 40 distributor Deluxe\/Safeguard (asi\/316203); Mike Brugger, president of Fully Promoted; Lexi Fiegener, a top sales rep with HALO; and Jon Norris, COO of top supplier Starline (asi\/89320).<\/p>\n

Glenda Pittard of 3DASAP Promotional Solutions said the panel confirmed that everybody is experiencing the same challenges, but working together toward solutions. \u201cIt also illuminated that our industry as whole is coming together and embracing technology,\u201d Pittard said. \u201cBeing able to stay up to date, in real time, and then share that instantly with our customers helps us to serve them better and more efficiently. Because of technology advancements in the industry, we\u2019re very optimistic about 2022.\u201d<\/p>\n

Product sourcing was key to the success of ASI Fort Worth. On Wednesday, ASI hosted \u201c<\/strong>Promo Showcase Live: The Industry\u2019s Hottest Products & Promotional Ideas on Display,\u201d featuring Fort Worth\u2019s most buzzworthy products along with winning ideas for 2022 promotional campaigns.<\/p>\n

Plus, the show offered numerous networking opportunities like the popular New Product Preview reception and a packed Connection Reception, with free food, drinks, networking, and live music from a local band.<\/p>\n

Education Day featured 16 classes focused on Distributor Success, Social Media and Marketing, Product Decoration and Business-Building Fundamentals, with Power Sessions on both exhibit days. Education closed with a brand-new interactive \u201cEducation Day Wrap-Up: Tactics & Takeaways,\u201d with expert ASI Show speakers recapping the most important tips from their sessions.<\/p>\n","protected":false},"excerpt":{"rendered":"

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