{"id":1891,"date":"2022-02-25T06:57:28","date_gmt":"2022-02-25T06:57:28","guid":{"rendered":"https:\/\/asi2.wpenginepowered.com\/uncategorized\/asi-reports-total-distributor-sales-of-promo-products-grew-nearly-12-in-2021\/"},"modified":"2025-06-26T15:10:37","modified_gmt":"2025-06-26T19:10:37","slug":"asi-reports-total-distributor-sales-of-promo-products-grew-nearly-12-in-2021","status":"publish","type":"post","link":"https:\/\/asicentral.com\/press-releases\/asi-reports-total-distributor-sales-of-promo-products-grew-nearly-12-in-2021\/","title":{"rendered":"ASI Reports Total Distributor Sales Of Promo Products Grew Nearly 12% In 2021"},"content":{"rendered":"<p><em>Industry sales rose to $23.2 billion, fueling optimism for 2022 and beyond<\/em><\/p>\n<p><strong>TREVOSE, PA \u2013 February 24, 2022 \u2013 <\/strong>Results of the latest quarterly sales survey released today by the Advertising Specialty Institute<sup>\u00ae<\/sup> (ASI) prove the ongoing resilience of North American promotional products distributors, with total annual revenue rising to $23.2 billion in 2021, despite ripple effects from persistent supply chain imbroglio.<\/p>\n<p>Nearly three-quarters of promo distributors (72%) increased annual revenue in 2021, according to the Distributor Quarterly Sales Survey from ASI, the largest membership organization in the promotional industry, with a network of 25,000 distributors and suppliers. On average, total distributor sales rose year over year by 12%.<\/p>\n<p>\u201cDistributors and suppliers alike tell me their 2022 is off to a very strong start, with many citing the reopening of sporting, education and corporate events as bullish indicators for the months ahead,\u201d said Timothy M. Andrews, ASI president and chief executive officer. \u201cI believe our industry is poised for great things in 2022, 2023 and beyond. The encouraging results of ASI\u2019s latest sales survey show beyond a shadow of a doubt that industry members have the passion and perseverance to confront whatever the world throws their way, and to succeed and even soar.\u201d<\/p>\n<p>While 2021 sales remained below the $25.8 billion industry record set in the last full pre-pandemic year of 2019, it represents a remarkable bounce-back for an industry whose collective revenue fell nearly 20% in 2020<\/p>\n<p>Kuscma, ASI\u2019s senior executive director of research and corporate marketing, estimates that if lingering supply chain issues hadn\u2019t dragged down sales, the 2021 total might have increased by another half-billion dollars. \u201cThe stiffest headwinds distributors faced last year weren\u2019t caused by COVID, but by product availability and staffing constraints,\u201d Kucsma said, adding that once port logjams ease, \u201cMounting confidence among distributors suggests many believe that 2022 could be another strong year.\u201d<\/p>\n<p><!-- [if mso]><\/td>\n\n\n\n\n<td><![endif]--><\/p>\n<p><!-- #2 column end --><\/p>\n<p>In Q4 2021, the Counselor Confidence Index, which measures distributors\u2019 financial health and optimism, rose to 107 \u2013 a pandemic-era high comfortably above the baseline reading of 100. At the lowest point in its more than 20-year history, the index dropped to 54 in the second quarter of 2020, when COVID put a stranglehold on the economy.<\/p>\n<p>The double-digit annual gains experienced in the third and fourth quarters of last year were the greatest quarterly increases of at least the previous decade, and particularly impressive for an industry that typically experiences low-to-mid single-digit percentage gains.<\/p>\n<p>When asked in ASI\u2019s sales survey which markets were most robust in the fourth quarter, distributors cited healthcare, followed by education, construction, manufacturing and nonprofits.<\/p>\n<p>Memo Kahan, president of Top 40 distributor PromoShop (asi\/300446), which increased annual revenue 48% in 2021, said, \u201cOur business was strong and did really well as long as inventory was available. We had great success as a new avenue of opportunities came in kitting and distributing packages to people\u2019s homes and around the world.\u201d<\/p>\n<p>For the full year, distributors with company revenue in the range of $1 million to $4.9 million increased sales, on average, by 14.5% \u2013 the highest among all distributor sizes.<\/p>\n<p>As for 2022, Jo Gilley, CEO of Top 40 distributor Overture Promotions (asi\/288473) and a member of Counselor\u2019s Power 50 list of promo\u2019s most influential people, told ASI Media she believes distributors\u2019 total sales this year will outpace 2021. \u201cTrade shows and events are moving back to in-person,\u201d Gilley said. \u201cThe supply chain bottlenecks will improve throughout the year.\u201d<\/p>\n<p>Sales of promo products are fueled by branded items like T-shirts, caps and pens that companies typically give away to promote their business, brand or event, or to thank employees or clients. ASI\u2019s Ad Impressions Study\u00a0proving return on investment (ROI) shows promotional products consistently rank among the most influential, enduring and cost-effective advertising mediums available.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Industry sales rose to $23.2 billion, fueling optimism for 2022 and beyond TREVOSE, PA \u2013 February 24, 2022 \u2013 Results&#8230;<\/p>\n","protected":false},"author":10,"featured_media":1482,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-1891","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>ASI Reports Total Distributor Sales Of Promo Products Grew Nearly 12% In 2021 &#8226; ASI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/asicentral.com\/press-releases\/asi-reports-total-distributor-sales-of-promo-products-grew-nearly-12-in-2021\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ASI Reports Total Distributor Sales Of Promo Products Grew Nearly 12% In 2021\" \/>\n<meta property=\"og:description\" content=\"Industry sales rose to $23.2 billion, fueling optimism for 2022 and beyond TREVOSE, PA \u2013 February 24, 2022 \u2013 Results...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/asicentral.com\/press-releases\/asi-reports-total-distributor-sales-of-promo-products-grew-nearly-12-in-2021\/\" \/>\n<meta property=\"og:site_name\" content=\"ASI\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/adspecialtyinstitute\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-25T06:57:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-26T19:10:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/asicentral.com\/wp-content\/uploads\/2023\/10\/asi-logo-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1218\" \/>\n\t<meta property=\"og:image:height\" content=\"663\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jim Hollis\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@asicentral\" \/>\n<meta name=\"twitter:site\" content=\"@asicentral\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jim Hollis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-reports-total-distributor-sales-of-promo-products-grew-nearly-12-in-2021\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-reports-total-distributor-sales-of-promo-products-grew-nearly-12-in-2021\\\/\"},\"author\":{\"name\":\"Jim Hollis\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/#\\\/schema\\\/person\\\/d970b883ca6c4ee22d88412b72ca6281\"},\"headline\":\"ASI Reports Total Distributor Sales Of Promo Products Grew Nearly 12% In 2021\",\"datePublished\":\"2022-02-25T06:57:28+00:00\",\"dateModified\":\"2025-06-26T19:10:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-reports-total-distributor-sales-of-promo-products-grew-nearly-12-in-2021\\\/\"},\"wordCount\":609,\"publisher\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-reports-total-distributor-sales-of-promo-products-grew-nearly-12-in-2021\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/asicentral.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/asi-logo-1.jpg\",\"articleSection\":[\"Press Releases\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-reports-total-distributor-sales-of-promo-products-grew-nearly-12-in-2021\\\/\",\"url\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-reports-total-distributor-sales-of-promo-products-grew-nearly-12-in-2021\\\/\",\"name\":\"ASI Reports Total Distributor Sales Of Promo Products Grew Nearly 12% In 2021 &#8226; 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