{"id":1871,"date":"2022-12-06T16:01:26","date_gmt":"2022-12-06T21:01:26","guid":{"rendered":"https:\/\/asi2.wpenginepowered.com\/uncategorized\/asi-media-tackles-promos-biggest-issues\/"},"modified":"2024-10-31T11:31:01","modified_gmt":"2024-10-31T15:31:01","slug":"asi-media-tackles-promo-s-biggest-issues","status":"publish","type":"post","link":"https:\/\/asicentral.com\/press-releases\/asi-media-tackles-promo-s-biggest-issues\/","title":{"rendered":"ASI Media Tackles Promo&#8217;s Biggest Issues"},"content":{"rendered":"<p><em>\u201c5 Ideas to Improve Promo\u201d series provides insight into sourcing, ordering, perception problems, sustainability and diversity<\/em><\/p>\n<p><img decoding=\"async\" class=\"responsive\" src=\"https:\/\/cdn.asicentral.com\/MKTGemails\/MediaRelease\/556-14818\/assets\/img\/header_photo.jpg\" alt=\"\" width=\"600\" border=\"0\" \/><\/p>\n<p><!-- #section end --><\/p>\n<p><!-- Section --><\/p>\n<p><em><strong>\u201cOur latest series is aimed at helping transform the world of promo by being open to new ideas and innovations,&#8221;<br \/>\nsaid C.J. Mittica<\/strong><\/em><\/p>\n<p><!-- #section end --><\/p>\n<p><!-- Section --><\/p>\n<table border=\"0\" cellspacing=\"0\" cellpadding=\"0\" align=\"right\">\n<tbody>\n<tr>\n<td style=\"text-align: center; padding: 0 5px;\" valign=\"bottom\"><a class=\"twitter-share-button\" href=\"https:\/\/twitter.com\/intent\/tweet?text=ASI Media Tackles Promo's Biggest Issues https:\/\/cdn.asicentral.com\/MKTGemails\/MediaRelease\/556-14818\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/cdn.asicentral.com\/MKTGemails\/MediaRelease\/556-14818\/assets\/img\/share_twt.png\" alt=\"Tweet\" width=\"23\" border=\"0\" \/><\/a><\/td>\n<td style=\"text-align: center; padding: 0 5px;\" valign=\"bottom\"><a href=\"https:\/\/www.facebook.com\/sharer.php?display=page&amp;u=https:\/\/cdn.asicentral.com\/MKTGemails\/MediaRelease\/556-14818\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/cdn.asicentral.com\/MKTGemails\/MediaRelease\/556-14818\/assets\/img\/share_fb.png\" alt=\"Facebook\" width=\"23\" border=\"0\" \/><\/a><\/td>\n<td style=\"text-align: center; padding: 0 5px;\" valign=\"bottom\"><a class=\"twitter-share-button\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/cdn.asicentral.com\/MKTGemails\/MediaRelease\/556-14818\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/cdn.asicentral.com\/MKTGemails\/MediaRelease\/556-14818\/assets\/img\/share_in.png\" alt=\"LinkedIn\" width=\"23\" border=\"0\" \/><\/a><\/td>\n<td style=\"text-align: center; padding: 0 5px;\" valign=\"bottom\"><a class=\"twitter-share-button\" href=\"mailto:?subject=ASI Media Tackles Promo's Biggest Issues&amp;body=https:\/\/cdn.asicentral.com\/MKTGemails\/MediaRelease\/556-14818\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/cdn.asicentral.com\/MKTGemails\/MediaRelease\/556-14818\/assets\/img\/share_email.png\" alt=\"Email\" width=\"23\" border=\"0\" \/><\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p style=\"margin: 0;\"><strong>TREVOSE, PA \u2013 November 4, 2022<\/strong><\/p>\n<p><!-- #section end --><\/p>\n<p><!-- Section --><\/p>\n<p>ASI Media explored some of the toughest issues facing the $23.2 billion promotional products industry in a new, five-part series dedicated to investigating big ideas and providing workable solutions to improve the entire industry.<\/p>\n<p>Through dozens of interviews with promo industry members keen on change, ASI journalists delivered a roadmap to progress with the series, \u201c5 Ideas to Improve Promo.\u201d The topics and solutions examined in the series are:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.asicentral.com\/news\/web-exclusive\/october-2022\/can-the-promo-industry-go-plastic-free\/\">Can the Promo Industry Go Plastic Free?<\/a> Dramatically reduce the use of the convenient, but ultimately unsustainable, material.<\/li>\n<li><a href=\"https:\/\/www.asicentral.com\/news\/web-exclusive\/october-2022\/the-path-to-getting-out-of-china\/\">The Path to Getting Out of China<\/a>. Increase diversified sourcing to end the overwhelming reliance on China.<\/li>\n<li><a href=\"https:\/\/www.asicentral.com\/news\/web-exclusive\/october-2022\/how-to-change-the-industry-s-brandfill-reputation\/\">How to Change Our \u2018Brandfill\u2019 Image Problem<\/a>. Erase negative perceptions by collectively improving and better demonstrating the value of promo\u2019s services and products.<\/li>\n<li><a href=\"https:\/\/www.asicentral.com\/news\/web-exclusive\/october-2022\/use-these-ideas-from-the-world-s-biggest-companies-to-improve-diversity\/\">Use These Ideas From the World\u2019s Biggest Companies to Improve Diversity<\/a>. Realize the benefits of hiring a more diverse staff to lead, innovate and increase your customer base.<\/li>\n<li><a href=\"https:\/\/www.asicentral.com\/news\/web-exclusive\/october-2022\/the-blueprint-to-improving-promo-s-convoluted-order-process\/\">The Blueprint to Improving Promo\u2019s Order Process<\/a>. Get more time for prospecting, brainstorming creative projects and building client relationships by standardizing order processing and improving communication between suppliers and distributors.<\/li>\n<\/ul>\n<p>\u201cWe love the promo industry, but we know it can be better,\u201d said Editor-in-Chief C.J. Mittica. \u201cOur latest series is aimed at helping transform the world of promo by being open to new ideas and innovations. These aren\u2019t quick fixes or simple changes. But with enough consideration, ambition and coordination, we think they\u2019re all possible.\u201d<\/p>\n<p>ASI Media is the reporting arm of the <a href=\"http:\/\/www.asicentral.com\/\">Advertising Specialty Institute<\/a><sup>\u00ae<\/sup> (ASI), the leading technology, marketing and information provider in the promotional products industry. To date, ASI Media has been honored with nearly 300 awards for excellence in journalism, design and research.<\/p>\n<p><a href=\"https:\/\/twitter.com\/ASI_MBell\"><strong>Michele Bell<\/strong><\/a><strong> is vice president of ASI editorial, education and special events. <\/strong><strong>For more information on special editorial projects and research, contact C.J. Mittica at <\/strong><a href=\"mailto:cmittica@asicentral.com\"><strong>cmittica@asicentral.com<\/strong><\/a><strong>. <\/strong><\/p>\n<p><strong>About ASI<\/strong><br \/>\nThe Advertising Specialty Institute (ASI<sup>\u00ae<\/sup>; <a href=\"http:\/\/www.asicentral.com\">asicentral.com<\/a>) serves a network of 25,000 suppliers, distributors and decorators in the $23.2 billion promotional products industry. ASI\u2019s flagship product, the technology platform ESP<sup>\u00ae<\/sup>, manages the industry\u2019s entire supply and marketing chain. ASI also produces award-winning digital content, live events and educational programs that enable companies in 53 countries to be more efficient, productive and profitable. ASI\u2019s media and research operation provides the most authoritative business content in the industry, and the ASI Certification Program features 200+ live and online education courses for industry professionals. The company, family-owned and -operated since 1962, is proud to have been consistently ranked among the \u201cBest Places to Work\u201d in Philadelphia and Bucks County, PA.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201c5 Ideas to Improve Promo\u201d series provides insight into sourcing, ordering, perception problems, sustainability and diversity \u201cOur latest series is&#8230;<\/p>\n","protected":false},"author":10,"featured_media":1482,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-1871","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>ASI Media Tackles Promo&#039;s Biggest Issues &#8226; ASI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/asicentral.com\/press-releases\/asi-media-tackles-promo-s-biggest-issues\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ASI Media Tackles Promo&#039;s Biggest Issues\" \/>\n<meta property=\"og:description\" content=\"\u201c5 Ideas to Improve Promo\u201d series provides insight into sourcing, ordering, perception problems, sustainability and diversity \u201cOur latest series is...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/asicentral.com\/press-releases\/asi-media-tackles-promo-s-biggest-issues\/\" \/>\n<meta property=\"og:site_name\" content=\"ASI\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/adspecialtyinstitute\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-06T21:01:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-31T15:31:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/asicentral.com\/wp-content\/uploads\/2023\/10\/asi-logo-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1218\" \/>\n\t<meta property=\"og:image:height\" content=\"663\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jim Hollis\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@asicentral\" \/>\n<meta name=\"twitter:site\" content=\"@asicentral\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jim Hollis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-media-tackles-promo-s-biggest-issues\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-media-tackles-promo-s-biggest-issues\\\/\"},\"author\":{\"name\":\"Jim Hollis\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/#\\\/schema\\\/person\\\/d970b883ca6c4ee22d88412b72ca6281\"},\"headline\":\"ASI Media Tackles Promo&#8217;s Biggest Issues\",\"datePublished\":\"2022-12-06T21:01:26+00:00\",\"dateModified\":\"2024-10-31T15:31:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-media-tackles-promo-s-biggest-issues\\\/\"},\"wordCount\":480,\"publisher\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-media-tackles-promo-s-biggest-issues\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/asicentral.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/asi-logo-1.jpg\",\"articleSection\":[\"Press Releases\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-media-tackles-promo-s-biggest-issues\\\/\",\"url\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-media-tackles-promo-s-biggest-issues\\\/\",\"name\":\"ASI Media Tackles Promo's Biggest Issues &#8226; 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