{"id":1865,"date":"2023-01-11T07:58:22","date_gmt":"2023-01-11T07:58:22","guid":{"rendered":"https:\/\/asi2.wpenginepowered.com\/uncategorized\/asi-launches-revolutionary-esp-platform\/"},"modified":"2024-10-31T11:30:59","modified_gmt":"2024-10-31T15:30:59","slug":"asi-launches-revolutionary-esp-platform","status":"publish","type":"post","link":"https:\/\/asicentral.com\/press-releases\/asi-launches-revolutionary-esp-platform\/","title":{"rendered":"ASI Launches Revolutionary ESP+ Platform"},"content":{"rendered":"

Powerful platform brings together suppliers and distributors worldwide, transforming online collaboration and super-charging business performance<\/em><\/header>\n<\/article>\n

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\u201cESP+ is where entrepreneurs and 21st century marketing professionals can collaborate seamlessly to run and grow their entire business,\u201d said ASI CEO Tim Andrews<\/strong><\/em><\/p>\n

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TREVOSE, PA \u2013 January 5, 2023<\/strong><\/p>\n

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The <\/strong>Advertising Specialty Institute<\/a>\u00ae<\/sup> (ASI) today officially launched ESP+, an intuitive, integrated and innovative platform designed to blast the promotional products industry into a new millennium, armed with the best technology in the business.<\/p>\n

\u201cASI\u2019s ESP+ platform is a call to action,\u201d said Timothy M. Andrews<\/a>, ASI president and chief executive \u00ad\u00adofficer. \u201cAs the promo industry recalibrates post-Covid and gets serious about automating and streamlining operations, ASI is committed to integrating tens of thousands of distributors and suppliers on a single platform. ESP+ is where entrepreneurs and 21st century marketing professionals can collaborate seamlessly to run and grow their entire business. A faster, easier, more intuitive and more collaborative platform leaves distributors more time for selling.\u201d<\/p>\n

To be among the first distributors to start working in the new ESP+ and to book a demo, visit <\/strong>www.asicentral.com\/migrateme<\/strong><\/a>. <\/strong>Watch a short video<\/strong><\/a> ASI debuted at the launch of ESP+ during ASI\u2019s Orlando trade show, where over 4,000 distributors were invited to test drive ESP+.<\/strong><\/p>\n

\u201cThis is the beginning of a journey, for both ASI and promo professionals committed to offering ideas and solutions, along with products, that meet the needs of a new generation of buyers and consumers,\u201d Andrews said.<\/p>\n

Designing, building and testing of ESP+ began over three years ago, with each aspect of ESP+ specifically designed with efficiency, speed and the success of ASI members top of mind. ASI\u2019s product development team worked closely with users every step of the way, considering their valuable feedback with each advancement. All new features and functionality undergo rigorous research, evaluation and quality testing before being released to users.<\/p>\n

\u201cDuring testing and development, hundreds of suppliers and distributors shared their pain points with our team and we worked hard to meet their biggest challenges,\u201d Andrews said. \u201cThe industry spoke \u2013 and we listened. ESP+ delivers what today\u2019s promo companies want and need to meet the future head-on.\u201d<\/p>\n

ESP+ features and benefits to date are too numerous to list, but include the revolutionary<\/strong>, game-changing<\/strong> Client Portal. <\/strong>The time-saving Client Portal is accessed via a custom URL, becoming the main communication hub between the distributor and clients throughout the buying experience \u2013 eliminating numerous back-and-forth calls and emails.<\/p>\n

Through the one-stop Client Portal, an ESP+ user can now:<\/p>\n