{"id":1797,"date":"2023-10-24T17:22:39","date_gmt":"2023-10-24T17:22:39","guid":{"rendered":"https:\/\/asi2.wpenginepowered.com\/?p=1797"},"modified":"2024-10-31T11:30:53","modified_gmt":"2024-10-31T15:30:53","slug":"asi-unveils-2023s-most-powerful-people-in-promo","status":"publish","type":"post","link":"https:\/\/asicentral.com\/press-releases\/asi-unveils-2023s-most-powerful-people-in-promo\/","title":{"rendered":"ASI Unveils 2023\u2019s Most Powerful People In Promo"},"content":{"rendered":"<p><strong>TREVOSE, PA \u2013 October 24, 2023 \u2013<\/strong> The <a href=\"http:\/\/www.asicentral.com\/\">Advertising Specialty Institute<\/a>\u00ae (ASI) today revealed the <a href=\"https:\/\/www.asicentral.com\/news\/web-exclusive\/october-2023\/counselor-power-50-2023\/\">2023 Counselor Power 50<\/a> list of the most influential executives in the $25.8 billion promotional products industry. Kevin Lyons-Tarr and Suzanne Worwood, 4imprint CEO and SVP of merchandising and supply chain, respectively, topped the list of trailblazers.<\/p>\n<p>&nbsp;<\/p>\n<p>\u201cIt\u2019s an honor to celebrate the forward-thinking leaders on this year\u2019s prestigious Power 50,\u201d said <a href=\"https:\/\/twitter.com\/Tim_Andrews_ASI\" target=\"_blank\" rel=\"noopener\">Timothy M. Andrews<\/a>, president, and chief executive officer of ASI, the premier technology, marketing, and information provider in the promo sector. \u201cThese visionaries are at the vanguard, fearlessly embracing profound shifts in consumer demands to help guarantee our industry\u2019s enduring relevance.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p>This year\u2019s <a href=\"https:\/\/www.asicentral.com\/news\/web-exclusive\/october-2023\/counselor-power-50-2023\/\">Power 50<\/a> includes 29 distributors and 17 suppliers, 10 newcomers, 50 men, 18 women, and four executives returning to the #CounselorPower50 after an extended absence. Since ASI sometimes names 2 people from the same company, the list includes 68 industry leaders. In addition to Kevin Lyons-Tarr and Suzanne Worwood, the top 10 leaders of the Counselor Power 50 are, in order:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>No. 2: <strong>CJ Schmidt<\/strong>, CEO, Hit Promotional Products (asi\/61125)<\/li>\n<li>No. 3: <strong>Jeremy Lott<\/strong>, President\/CEO, SanMar (asi\/84863)<\/li>\n<li>No. 4: <strong>Marc Simon<\/strong>, CEO, HALO Branded Solutions (asi\/356000)<\/li>\n<li>No. 5: <strong>Jo-an Lantz<\/strong>, President\/CEO, Geiger (asi\/202900)<\/li>\n<li>No. 6: <strong>Greg Muzzillo and Vera Muzzillo<\/strong>, founder and CEO, respectively, Proforma (asi\/300094)<\/li>\n<li>No. 7: <strong>Chris Anderson<\/strong>, CEO, HPG (asi\/61966)<\/li>\n<li>No. 8: <strong>Dan Pantano<\/strong>, CEO, alphabroder (asi\/34063)<\/li>\n<li>No. 9 <strong>Larry Zavadil and Justin Zavadil<\/strong>, CEO and President, respectively, American Solutions for Business (asi\/120075)<\/li>\n<li>No. 10: <strong>Jonathan Isaacson and Frank Carpenito<\/strong>, Executive Chair and President and CEO, respectively, Gemline (asi\/56070)<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>This is Kevin Lyons-Tarr\u2019s 18th appearance on the Power 50 and Worwood\u2019s 5th. The pair ranked No. 11 on the 2022 list, scaling up 10 spots to No. 1 this year. The top ranking was due to record-breaking revenue and exceptionally strong influence scores from the Power 50 survey.<\/p>\n<p>&nbsp;<\/p>\n<p>According to a profile posted to <a href=\"https:\/\/www.asicentral.com\/news\">asicentral.com\/news<\/a> today, \u201cThe pair\u2019s standing is reflected in a widely-held belief: that 4imprint is promo\u2019s single most influential company \u2013 and Lyons-Tarr and Worwood are the executive engines driving that power.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.asicentral.com\/news\/magazines\/counselor\/july-2023\/top-40-distributors-2023-no-1-4imprint\">4imprint<\/a> (asi\/197045), a U.K.-headquartered publicly traded firm with main operations and sales markets in the U.S, made history by generating $1.1 billion in revenue in 2022 \u2013 one of two distributor firms to break the billion mark on Counselor\u2019s Top 40 distributor list. It got there by staying the course on a longer-term plan during COVID, even as the company contended with short-lived sales declines.<\/p>\n<p>&nbsp;<\/p>\n<p>ASI honored the Power 50 at a celebratory dinner during the three-day <a href=\"https:\/\/www.asicentral.com\/events\/asi-power-summit\/\">ASI Power Summit<\/a>, an annual event for industry leaders with valuable networking and education, at the historic Langham Pasadena resort. Power Summit 2024 is October 13\u201315 at the Rancho Bernardo Inn in San Diego. Read ASI Media\u2019s entire Power 50 editorial package at <a href=\"https:\/\/www.asicentral.com\/news\/web-exclusive\/october-2023\/counselor-power-50-2023\/\">asicentral.com\/power50<\/a> and visit ASI\u2019s Facebook <a href=\"https:\/\/www.facebook.com\/adspecialtyinstitute\" target=\"_blank\" rel=\"noopener\">(@adspecialtyinstitute)<\/a>, <a href=\"https:\/\/www.linkedin.com\/company\/asi\/posts\/?feedView=all\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a>, and X (<a href=\"https:\/\/twitter.com\/asicentral\" target=\"_blank\" rel=\"noopener\">@asicentral<\/a>) pages for more.<\/p>\n<p>&nbsp;<\/p>\n<p>Introduced in 2006, the Counselor\u00a0annually spotlights distributor and supplier executives who exert considerable impact on the promo market.<\/p>\n<p>&nbsp;<\/p>\n<p>The creation of the Power 50 starts with voting by last year\u2019s members along with nominations of potential new members from industry pros, after which ASI Media executives gauge each candidate based on their accomplishments over the past year as well as their career-long track record.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>For more information on the Power 50, contact Editor-In-Chief C.J. Mittica at <a href=\"mailto:cmittica@asicentral.com\" target=\"_blank\" rel=\"noopener\">cmittica@asicentral.com<\/a>. Michele Bell is vice president of ASI editorial, education, and special events.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><strong>About ASI<\/strong><\/p>\n<p>The Advertising Specialty Institute (ASI\u00ae; <a href=\"http:\/\/www.asicentral.com\">asicentral.com<\/a>) serves a network of 25,000 suppliers, distributors, and decorators in the $25.8 billion promotional products industry. ASI\u2019s flagship product, the technology platform ESP\u00ae, manages the industry\u2019s entire supply and marketing chain. ASI also produces award-winning digital content, live events, and educational programs that enable companies in 53 countries to be more efficient, productive, and profitable. ASI\u2019s media and research operation provides the most authoritative business content in the industry, and the ASI Certification Program features 200+ live and online education courses for industry professionals. The company, family-owned and -operated since 1962, is proud to have been consistently ranked among the \u201cBest Places to Work\u201d in Philadelphia and Bucks County, PA.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>4imprint\u2019s Kevin Lyons-Tarr and Suzanne Worwood zoom up to No. 1 on Counselor Power 50<\/p>\n","protected":false},"author":10,"featured_media":688,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-1797","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>ASI Unveils 2023\u2019s Most Powerful People In Promo &#8226; ASI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/asicentral.com\/press-releases\/asi-unveils-2023s-most-powerful-people-in-promo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ASI Unveils 2023\u2019s Most Powerful People In Promo\" \/>\n<meta property=\"og:description\" content=\"4imprint\u2019s Kevin Lyons-Tarr and Suzanne Worwood zoom up to No. 1 on Counselor Power 50\" \/>\n<meta property=\"og:url\" content=\"https:\/\/asicentral.com\/press-releases\/asi-unveils-2023s-most-powerful-people-in-promo\/\" \/>\n<meta property=\"og:site_name\" content=\"ASI\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/adspecialtyinstitute\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-24T17:22:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-31T15:30:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/asicentral.com\/wp-content\/uploads\/2023\/09\/blog-img-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"946\" \/>\n\t<meta property=\"og:image:height\" content=\"406\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jim Hollis\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@asicentral\" \/>\n<meta name=\"twitter:site\" content=\"@asicentral\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jim Hollis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-unveils-2023s-most-powerful-people-in-promo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-unveils-2023s-most-powerful-people-in-promo\\\/\"},\"author\":{\"name\":\"Jim Hollis\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/#\\\/schema\\\/person\\\/d970b883ca6c4ee22d88412b72ca6281\"},\"headline\":\"ASI Unveils 2023\u2019s Most Powerful People In Promo\",\"datePublished\":\"2023-10-24T17:22:39+00:00\",\"dateModified\":\"2024-10-31T15:30:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-unveils-2023s-most-powerful-people-in-promo\\\/\"},\"wordCount\":686,\"commentCount\":343,\"publisher\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-unveils-2023s-most-powerful-people-in-promo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/asicentral.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/blog-img-1.jpg\",\"articleSection\":[\"Press Releases\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-unveils-2023s-most-powerful-people-in-promo\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-unveils-2023s-most-powerful-people-in-promo\\\/\",\"url\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-unveils-2023s-most-powerful-people-in-promo\\\/\",\"name\":\"ASI Unveils 2023\u2019s Most Powerful People In Promo &#8226; 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