Brands today are looking for products that feel authentic—not generic. That’s exactly where surf products stand out.

This guide shows how to take what you already make and position it for the promotional products industry—a space driven by branded merchandise, corporate gifting and repeat orders.

What You’ll Learn:

• How the promo industry works (and where you fit in)
• How to reposition your products for campaigns, kits and programs
• Where surf products show up—from events to corporate gifting
• How to tap into a network of active buyers

Why It Matters
Promo isn’t about one-off sales—it’s about ongoing programs and long-term relationships. With the right positioning, your products can move beyond retail and into consistent, scalable growth.

Ready to Get Started?
Download the guide and discover how to break into promo with confidence.

The post Your Guide To Surf Products In The Promotional Products Industry appeared first on ASI.

Every business is looking for smart ways to grow, but growth doesn’t have to mean more staff, more equipment, or more complexity.

This free ebook explores how promotional products can unlock new revenue, strengthen customer relationships, and position you as a full-service branding partner.

The post Promo: The Hidden Growth Opportunity appeared first on ASI.

The promotional products market is evolving — and print buyers are leading the way. This free eBook shows suppliers how to:

• Identify and connect with print-first businesses entering the promo space
• Position your products as complementary to signage, apparel, packaging, and more
• Build lasting relationships and secure repeat business from a brand-new audience
• Leverage the ASI Pavilion and other strategic touchpoints to maximize visibility

Whether you’re a seasoned ASI Supplier or exploring new growth opportunities, this guide gives you the insights you need to reach buyers before your competitors.

The post Print Meets Promo: A Supplier’s Guide to a Growing Buyer Segment appeared first on ASI.

ASI has transformed to give suppliers smarter tools, stronger data, and more visibility to reach the right buyers.

In this free eBook, you’ll discover how ASI helps suppliers:

• Get discovered by more than 22,000 distributor firms
• Use real data to boost visibility and sales
• Connect through events and new crossover markets

The post The Industry Has Evolved. So Has ASI. appeared first on ASI.

In this guide, you’ll discover how you can add promo products to your lineup without adding inventory, equipment or stress. You already make brands look great on shirts – so why stop there? From mugs and totes to tech and tees, promo helps you cash in on bigger orders, happier clients and steady, year-round sales. Grab your guide now.

The post Say Hello to More Revenue appeared first on ASI.

Inside, you’ll learn how to:

• Identify and position your niche in the market
• Tell compelling stories that drive sales
• Market with impact across channels
• Build buyer loyalty through specialization
• Scale without losing your brand’s edge

Whether you’re just starting out or looking to grow, this eBook gives you the strategy, tools, and inspiration to make your product impossible to ignore.

The post Niche To Notable: How To Stand Out appeared first on ASI.

Whether you’re new to promo or already familiar with the space, this free eBook is packed with practical advice to help you grow your reach and boost sales.

What’s Inside:

• Why Made in the USA is more important than ever
• How promo products are sold and how you fit in
• Which products and markets are in highest demand
• The fastest way to get your products in front of 22,000+ distributors
• Tips to stand out in ASI’s ESP® platform
• Opportunities to connect directly with buyers at events

The post How ASI Suppliers Can Maximize Visibility for Products Made in the USA appeared first on ASI.

Ready to break into the promo products industry? Download Everything You Need to Know About Selling Promo and get the insider knowledge you need to start and grow your business.

In this free e-book, you’ll discover:

• How the promotional products industry works
• The easiest ways to start selling—without holding inventory
• Key strategies to find customers and maximize profits
• Tips for choosing the right suppliers and products
• Marketing tactics to stand out and scale your business

Don’t waste time guessing—get the roadmap to success today!

The post Everything You Need to Know About Selling Promo appeared first on ASI.

Inside the E-Book

Core Elements of a Successful Brand

• Nail down key elements to your overall branding.
• Staying consistent with branding across all media and platforms.

Stand Out in a Crowded Market

• Create the ideal campaign or marketing asset in ASI Creative Labs.
• Leverage the power of influencers in today’s digital landscape.
• Incentives never hurt, when trying to close a deal.

Build Relationships That Drive Sales

• Capitalize on networking events like ASI Shows to get hands on networking experience.

Don’t miss out on this game changing information, that can set you up for an increase of sales for years to come. Get your copy today!

The post Build Your Brand’s Path to Success: A Supplier E-Book appeared first on ASI.

Inside the E-Book

Unlocking Industry Insights

• Get extremely detailed consumer information from our Ad Impressions Study.
• Learn how to leverage our annual Counselor State of the Industry report.

Building Connections

• Learn how to make the most of our three annual in person tradeshows.

Effective Marketing Strategies

• Social Media marketing is important, and we’ve broken down the best ways to use it.
• Keep things corporate with LinkedIn and learn how to reach the max amount of distributors.
• Take advantage of product catalogs, to get your products in front of as many eyes as possible.

Don’t miss out on this game changing information, that can set you up for an increase of sales for years to come. Get your copy today!

The post A Guide to Growing as a Supplier appeared first on ASI.