Brands today are looking for products that feel authentic—not generic. That’s exactly where surf products stand out.

This guide shows how to take what you already make and position it for the promotional products industry—a space driven by branded merchandise, corporate gifting and repeat orders.

What You’ll Learn:

• How the promo industry works (and where you fit in)
• How to reposition your products for campaigns, kits and programs
• Where surf products show up—from events to corporate gifting
• How to tap into a network of active buyers

Why It Matters
Promo isn’t about one-off sales—it’s about ongoing programs and long-term relationships. With the right positioning, your products can move beyond retail and into consistent, scalable growth.

Ready to Get Started?
Download the guide and discover how to break into promo with confidence.

The post Your Guide To Surf Products In The Promotional Products Industry appeared first on ASI.

Your customers already come to you for print. Learn how to expand your offerings with promotional products and position yourself as a more valuable partner.

In this webinar, you’ll learn how to:

• Spot hidden growth opportunities

• Ask smarter questions that lead to larger orders

• Package print + promo into full campaigns

• Grow revenue without adding major overhead

The post Webinar (On-Demand): Grow Bigger Orders with Promotional Products appeared first on ASI.

The post 10 Ways To Screw Up Your Apparel Order And How ESP+ Can Prevent Them appeared first on ASI.

When Brent Hadaway launched BKH2 Productions (asi/140655), it wasn’t part of some grand strategy.

After retiring from a 23-year career producing live events, he returned as a consultant to manage his former employer’s golf tournaments. Promotional products were simply part of the job, and he sourced them the way he always had – through someone else.

Then a conversation with his next-door neighbor changed everything. The neighbor, a top sales rep in the promotional products industry, looked at Brent’s garage filled with tournament merchandise and asked why he wasn’t running the promo side himself. Why not earn the margin and save his client money at the same time?

What started as merchandise for one client quickly grew through referrals. Before long, the promotional products side of the business outpaced the golf and live event work entirely.

“It’s turned out to be way more than what we expected,” Brent said.

Making It Legit

As Brent built the business, credibility mattered.

For him, that started with making it official, securing the proper tax documentation and registering the business. Once everything was in place, it felt real.

But beyond paperwork, he wanted the backing of a trusted industry partner.

He joined ASI® on the recommendation of someone he trusted. Having an ASI number and being able to tell customers he was part of a recognized industry association added another layer of confidence.

It wasn’t about collecting memberships. It was about having the right one.

Discovering ESP+

When Brent joined ASI, he also gained access to ESP+. Learning the industry took time, but the platform itself didn’t intimidate him for long.

On a scale from one to 10 for ease of use? “11,” he said. “If you can search on Amazon, you can search on ESP+.”

As he grew more comfortable, ESP+ became part of his daily rhythm, helping him quickly find products, compare options and present ideas with confidence. Instead of scrambling for answers, he could respond in real time.

And that confidence changed his sales conversations.

A Professional Presence

In the beginning, Brent used the previous ESP version for his merchandise website, but only as an online catalog link from his BKH2 Productions website. He didn’t promote it as a featured promo industry tool.

“It was kind of archaic … it just wasn’t impressive,” he admitted.

When he decided to fully embrace ESP+, that changed. His new ESP+ Website was built quickly, aligned with his branding and immediately elevated how his business looked to clients.

He also began using ESP+ Stores – custom, branded online shops created for specific clients – to support larger opportunities.

What started as a test quickly became a growth tool. When a company he had been pursuing for years submitted a quote request, momentum followed. Within days, multiple people from the organizationwere reaching out.

That engagement opened the door to broader conversations during a company rebrand, including new branded apparel across multiple divisions.

All it took was a professional online presence and a streamlined buying experience to change the conversation.

Real Results

With ESP+, his ESP+ Website and ESP+ Stores working together, Brent’s process became faster and more flexible.

He can present ideas the way each customer prefers, whether that’s a polished presentation or a direct link. He can respond quickly during calls, share options in real time and adjust on the fly. That speed reinforces the service standard he built the business on.

The impact has been tangible.

After years of trying to break into one organization, a single website quote request sparked multiple conversations within days. Orders followed. New departments got involved. A rebrand created even more opportunity.

And Brent sees even bigger growth ahead.

A major opportunity currently in discussion could require him to hire at least five fulltime employees to support the volume. Thanks to the systems he now has in place, he feels confident he can scale when the time comes.

“Anybody can use this tool,” he said.

From Humble Beginnings To A Grateful Foundation

What started as a side project in a garage is now a structured, professional business.

Brent didn’t plan to enter the promotional products industry. But with the right support and the right tools, what began as an unexpected opportunity turned into something sustainable.

For him, it was never about being the biggest. It was about being reliable.

And now, he has a business built to match that standard.

Want this Success Story as a PDF? Click here to download.

Explore how ASI can help your business grow like BKH2 Productions.

The post BKH2 Productions: How an Unexpected Opportunity Turned Into a Thriving Promo Business appeared first on ASI.

• Move from order-taker to strategic campaign partner
• Integrate promo products to increase revenue
• Package high-impact, tiered campaign kits
• Deliver more personalized, standout client experiences

See how top distributors are expanding their value—and how tools like ESP+ make it easy. Fill out the form to watch instantly.

The post Webinar (On-Demand): Graphics Glow-Up: Turning Single Orders Into High-Impact Campaigns appeared first on ASI.

In this webinar, we’ll walk through how distributors search for products in ESP+, how they evaluate and shortlist items, and the ways they share products with coworkers to build ideas and campaigns. You’ll also see how those same products move from a search result into client-facing presentations, helping distributors win business.

Suppliers who list products on ESP+ gain visibility far beyond a simple product listing. Join us to better understand distributor behavior inside the platform and learn how being on ESP+ helps position your products where distributors are actively working, collaborating, and selling every day.

The post Webinar (On-Demand): Inside ESP+: Usage, Visibility, Opportunity appeared first on ASI.

Join us for an insider webinar that reveals how suppliers are using ASI^® tools, resources, and support to grow their business without overcomplicating their strategy.

In a competitive promotional products landscape, staying visible and connected is everything. This session shows you how to do both efficiently.

What You’ll Learn

• How suppliers are leveraging ASI to increase visibility
• Practical ways to connect with more distributors
• Tools that help drive consistent, measurable growth
• Strategies to stay competitive without adding complexity

Featured Speaker

Zac Means
Sales Director, Rush Service

Hear directly from Zac as he shares how his team uses ASI to maintain momentum, build stronger distributor relationships, and generate real results.

The post Webinar (On-Demand): How ASI Supports Supplier Growth: A Real Member Story appeared first on ASI.

In this short demo, you’ll see how ESP+ can help you:

• Search millions of products in seconds

• Create polished presentations that win more business

• Work more efficiently and save hours each week

Fill out the form to unlock the full demo and see ESP+ in action.

The post Webinar (On-Demand): Work Smarter. Find Products Faster. Win More Business. appeared first on ASI.

The post How To Sell Promo Without Feeling “Salesy” appeared first on ASI.

Not sure which industries to focus on? This downloadable infographic highlights the top 5 markets buying promo, plus the product categories that perform best in each.

Get practical ideas you can use right away to target high-spend sectors, position smarter programs and generate larger, repeat orders.

The post Top 5 Markets for Promo You Should Target appeared first on ASI.